Growth Factor® with Daniela Woerner | Spa Business Growth

In this week’s #Beautybomb, I’m walking you through a complete Clear+Brilliant treatment from prep to post-care.

It’s a new month and a new episode with my Growth Factor Framework students, Sara and Melissa of Sykes & Lanno. Tune in as we talk client retention and retail sales that have 3x’d their Q1 revenue.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.

In this week’s #Beautybomb, we’re getting intimate and talking about something that is often taboo, that is, until you get into the treatment room. I’m talking about vaginal rejuvenation, and more specifically, the diVa laser treatment.

“The money is in the list.” It’s a saying you may have heard throughout your business education and journey, and here to prove it to you in this episode of Spa Marketing Made Easy is email marketing extraordinaire, Tarzan Kay. If you’re someone who has struggled with what you could possibly email your list beyond your monthly treatment and product specials, this is an episode you can’t afford to miss.

In this week’s #Beautybomb, I’m talking about microcurrent aka the “non-invasive face lift.” Anyone who knows it love the instant gratification results, but what makes it even more powerful is it’s cumulative results.

So often we talk about a work/life balance, but the truth is, your life and how you keep it organized plays a large role in your business’ success. That’s because with you as your business’ leader, if your life is in unorganized chaos, your business will tend to be as well.

Work/life is not a balance, it’s a blend, and in this week’s episode of Spa Marketing Made Easy, I’m sharing my four simple tips to getting your life organized like a CEO.

In this week’s #Beautybomb, I’m talking about enzymes aka those powerful proteins that eat away the dead, keratinized skin cells keeping complexions less-than-luminous.

In this episode you’ll learn:

-The benefits enzymes provide for the skin and the most common enzymes we see in skincare products

-The differences between acids and enzymes and considerations for when to use one or the other, or both

-Key information we should share with our clients on how enzymes work to achieve optimal results

In this episode of Spa Marketing Made Easy, I talk with the mastermind behind the method, Terra Bohlmann, a business strategist and coach who helps female entrepreneurs transform their five-year plans into one-year plans. As the creator of “The Business Map Method™,” she has crafted over a hundred custom business models for clients who have gone on to build six- and seven-figure businesses that not only produce results and impact, but don’t burn out the business owner in the process.

In this week’s #Beautybomb, I’m discussing a trending treatment topic in the aesthetic space, LED Light Therapy. From at-home LED devices to in-spa treatments, the modality has become increasingly popular both as a standalone treatment and as an add-on, and in this episode, I’m giving you the need-to-know info, and sharing  my experience with LED.

They’re back for their first official update of the year! I’m talking about today’s guests, Sara Sykes and Melissa Lanno, who are the co-owners of Sykes & Lanno, and are officially one month in to their Growth Factor journey to hitting seven figures in their spa this year.