Growth Factor® with Daniela Woerner | Spa Business Growth

Branding might feel like an intangible, amorphous concept, but the truth is that it’s the foundation of everything you bring to life both inside and outside of your business. In this episode, I’m chatting with April Martini, co-founder of Forthright-People, who brings 15+ years of agency experience built upon a design and MBA business foundation to the table (i.e. - she has seen it all when it comes to branding from the corporate down to the personal level!).  

April breaks down why it’s imperative that as an aesthetician, you work to build an authentic personal brand, one that creates consistency of expectations and experience, honesty, trust and a place where your clients can be vulnerable and themselves for the best outcomes, both physically and emotionally. 

In this episode, you’ll learn: 

• What a brand really is and how it creates a connection with and experience for your clients
• The ROI of branding and why it’s worth investing time and energy into so you can not just see better relationships, but also revenue
• Key aspects of your brand to get clear on and refine 
• Exercises to help you narrow in on your unique position in the marketplace and how you can leverage that in your branding

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/172

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

You know you desire growth and scaling within your business. Maybe you’ve already done significant scaling, but the next step looks fuzzy. No matter where you’re at in your entrepreneurial journey, the next step doesn’t have to be unclear when you understand the Aesthetician Success Path.

In this episode, you’ll learn:

• Why it’s critical to clarify your own definition of success to be able to set your vision for the future in motion
• The 3 primary sections of the Aesthetician Success Path and the markers and key performance indicators within each stage to help you determine where you’re at along the path
• How seeing the entire path allows you to determine your bigger-vision goals and have a gameplan to move toward where you ultimately want to go 

To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/171

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Throughout 2020, I’ve had the unique opportunity to document the entrepreneurial journey with my Growth Factor students, Sara and Melissa, the co-founders of Sykes & Lanno Skinbar. These two women saw tremendous growth in their first year of business by hitting 6-figures, and in year two, they wanted to turn up the dial. 

Even in the face of the pandemic, Sara and Melissa continued to grow exponentially, and now, with their upward trend only continuing to climb, they’ve officially launched their own line in the form of a gorgeous bespoke beauty collection! In this episode, we deep dive into this new revenue stream and how they’re setting  themselves and their retailers up for success. 

In this episode, we discuss:

• Why Sara and Melissa began their latest venture - a beauty device collection and how they’re building out this new arm of their business
• Their insights into selling at-home beauty devices to their clients and where they saw an opportunity in the market 
• Together we paint the picture of profitability and illustrate why retailing devices isn’t something to be fearful of 
• Sara and Melissa’s story of how their line came to fruition and what their clients are loving most about their collection 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/170

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

You say you want to grow to six and seven figures, but does your mindset match your money talk? Getting your mind right for growth is not one of, but THE most critical facets of scaling your business to be aligned with your vision and become your tangible reality. 

And here to discuss this mindset work with me is Kendra J. Lewis, a business funding and strategy expert who is living proof that major growth can happen in a matter of months when you’ve got the right mindset. 

With over 10 years of experience helping entrepreneurs and Fortune 500 companies launch, grow, and scale their businesses by combining business credit and strategy, plus coaching over 100 small businesses through successful launches and helping them to acquire millions in funding collectively, Kendra and her groundbreaking methods a force and have been featured in outlets like ABC, Fox, NBC, Yahoo Finance, Black Enterprise, and The New York Weekly. 

In this episode, we discuss:

• Kendra’s background in corporate banking to moving into entrepreneurship and building massive success and helping her clients do the same
• Why Kendra believes that mindset is paramount to your success and steps for moving past scarce ways of thinking
• The importance of refining your inner circle and adopting practices to quiet the noise  
• Why beginning imperfectly is the perfect way to start and the only way to guarantee your success

To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/168

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here. 

You began your business journey with passion and drive, but leadership? Maybe that’s an area you feel could use some work. As my guest on this episode shares, as entrepreneurs, we’re natural leaders with vision; the key to success is developing those leadership skills along with our managerial capabilities to grow and scale. 

Meet Eleanor Beaton, an internationally-recognized expert in women’s leadership, advisor to growth-oriented women entrepreneurs, award-winning author, esteemed journalist and speaker, as well as loving wife and mother. Whether you’re leading a team of 1, 10 or 100, my conversation on leadership with Eleanor is one that I know will leave you with takeaways you can carry with you through every stage of growth in your business. 

In this episode, we discuss:

• How leadership ties into building an incredible team and business and Eleanor’s insights on the leader vs. manager roles 
• Why communicating needs, company culture, and expectations is critical for effective leadership
• Steps to take so you can move to a place of efficient and effective management of your people so that they perform in the way that produces results 
• How to find boundaries as a leader and business owner and steps for setting your communications ground rules

To read the full show notes and connect with all the resources mentioned in this episode, visit: http://www.addoaesthetics.com/blog/166

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

We may have just turned the corner on Quarter 4, but that means it’s time to start looking ahead to next year! I promise it’s not too soon. 

If you want to have a year where your time is spent intentionally doing the work that leads you to hit your biggest goals, fill up your cup, and allow you to cultivate balance between your business and personal life, the time to audit your calendar isn’t the last week of the year, it’s now. From taking an audit of what worked this year and what didn’t to planning out an entire year in advance, I’m sharing a behind-the-scenes of my personal planning process. 

In this episode, I’ll walk you through:

• How this planning process allows me to fully show up as CEO in my business and as the wife and mom I aim to be at home 
• Why I opted to switch to an A/B Week schedule and how you can modify this to fit your needs if you’re working in the treatment room
• Reflection questions to ask yourself as you look ahead to making commitments on next year’s calendar 
• My 5-step process of scheduling my time on my annual calendar and how I approach it on a quarterly basis to make room for flexibility and opportunities that arise

To connect with resources mentioned in this episode and read the full show notes, visit: http://www.addoaesthetics.com/blog/164

Click here to join the Spa Marketing Made Easy community where we keep the conversation going after the episode has aired: https://www.facebook.com/groups/SMMEPodcast/

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.