Growth Factor® with Daniela Woerner | Spa Business Growth

While we may be in the home stretch of the pandemic, its effects are without-a-doubt still being felt, and for entrepreneurs who are also parents, the pandemic brought an even greater element of stress to navigate. While it’s a topic that deviates from our normal discussion here on Spa Marketing Made Easy, I think any leader with kids, and even those who don’t, can walk away with some great nuggets of wisdom from my guest, Lemi-Ola Erinkitola, the founder of The Critical Thinking Child. 

Lemi-Ola is an award-winning educator, parent coach, children's author, and total nerd when it comes to spatial puzzles. Her life work and passion is helping parents nurture their child's learning potential in an engaging and joyful way so kids can fast track learning, discover their gifts and reclaim family time. 

Over the past 15 years, Lemi has helped hundreds of busy moms and dads from all over the world uncover, optimize, and accelerate their child's academic and gifted potential. 

In this episode, we discuss: 

• Lemi-Ola’s backstory behind founding The Critical Thinking Child as a mom and former parent working in Corporate America 
• Why access to learning and educational support for emerging students is critical for their development and key for helping parents keep their kids on a strong development track
• How Lemi-Ola has pivoted The Critical Thinking Child’s offerings throughout the pandemic to support working parents juggling home and virtual schooling
• Encouragement on asking for help and seeking support as parents, entrepreneurs, and leaders

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/202

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #Spasocialbeat, we’re discussing:

• Which factors to take into account when deciding between keeping your spa and ecommerce social profiles separate or together 
• The pros and cons of each direction and our top tips for leveraging your time and resources if you do decide to run two separate accounts  
• Why ecommerce is a critical revenue stream and how to fit it into your social media plan whether you’re weaving it into the same account as your spa or not

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about Isotretinoin (more commonly known by its discontinued name, Accutane), which is the internal use of retinol for the treatment of severe acne. 

In this episode you’ll learn:

• What Isotretinoin is utilized for and how it works within the skin to help patients with severe acne 
• An overview of Isotretinoin’s side effects ranging from common to severe and how these side effects determine what we can do as aesthetic providers 
• The psychological element behind prescribing Isotretinoin to treat acne and what those on the drug can expect with treatment 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

To read the full show notes for this episode with included links to resources mentioned, click here.

Does the task of filling up your spa’s social media calendar feel like pulling teeth? Do you even have a social media calendar, or are you flying by the seat of your pants making random posts whenever you get a gap between appointments? 

Either way, this episode is here to solve all your woes around the question, “what should I post on social?!” Together we’re going to take a high-level view of crafting an editorial calendar so that you can not only anticipate and plan for what you’re going to post, but also do so strategically so that your social media efforts actually result in interest from new potential clients and customers and continued connection with your existing audience. 

In this episode, you’ll learn:

• How to craft a weekly editorial schedule that keeps you consistent in posting and streamlines your social media process
• Tangible ideas for beginning to create content today to start filling your scheduler 
• How to pitch and promote in your posts with ease and authenticity 
• Key steps for getting started with posting consistently including post ideas, copy and graphics tips and my top social media scheduler recommendation 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/199

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here. 

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about the increasingly popular anti-aging and skin tightening and lifting device - the Plasma Pen.

In this episode you’ll learn:

• How the mechanisms and science of Plasma Pen works to tighten and rejuvenate skin
• Where the Plasma Pen can be used and skin issues it can treat and address in addition to its benefits and capabilities around delicate skin areas 
• Who makes for an ideal candidate for treatment with the Plasma Pen along with contraindications and legality considerations  

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

To read the full show notes for this episode with included links to resources mentioned, click here.

The idea of being “booked out” is often the epitome of success, especially for a solo aesthetician, but what does being “booked out” really mean? For the next month? Quarter? What if you could actually be booked out a year in advance? 

If the hairs on your neck just stood up, just wait ‘til you tune into this conversation with my guest, Katt Philipps. Katt is a spa owner, true solo aesthetician, ecommerce store owner, spa industry educator, and most recently added to her resumé, a best-selling author. She is known for being booked solid a year in advance, and in this episode, she’s spilling her secrets on how she made it happen and how she makes it work. 

In this episode, you’ll learn: 

• How Katt build up her books when first starting her business and how she quickly became so in demand that she couldn’t take on any new clients 
• Why she chose to go the route of staying solo and how she began structuring her system to keep her full book of clients happy and returning again and again 
• How her framework was born out of a need and the mindset shifts that surround her working structure as a booked out therapist who still continues to grow and scale as a solo year after year 
• Katt’s insights on structuring her schedule, work/life balance, and the “Email That Changed Everything”

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/196

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new Spa Social Beat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose, click here.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about hard wax -- the methods, best use cases, pros and cons, ingredients, and everything in between. 

In this episode you’ll learn:

• The 101 on hard wax including which areas it’s ideal to treat with and why 
• How hard wax works to remove hair and how it is utilized by the aesthetician to achieve best results
• The pros and cons of using hard wax and why many spa owners use it in conjunction with other forms of wax. 

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

To read the full show notes for this episode with included links to resources mentioned, click here.

In light of all of the events in 2020 (the pandemic, increased support of the Black Lives Matter movement in the wake of the murder of George Floyd, economic crisis), and how they all weave and converge together, in celebration of Black History Month in 2021, I wanted to feature three Black business owners who have made a profound impact in their industries, in my business, and on my own entrepreneurial journey.  

While there is a vast amount of work to be done to break apart the forces of systemic racism and oppression, the array of events in 2020 will forever be a part of Black History, and to make the future brighter and more equitable, it’s crucial to continue supporting and sharing about Black-owned business. So without further adieu, here are three entrepreneurs I’m honored to know and learn from, and I think you should, too. 

In this episode, you’ll hear:

• Critical statistics surrounding Black women in the workforce and Black-owned businesses amidst the Covid-19 pandemic
• Why amplifying the voices of Black-owned businesses is key to creating a more equitable future and economic landscape 
• Highlights on three entrepreneurs and how their genius can help you become a better leader, business owner, and aesthetician 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/193

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.