Growth Factor® with Daniela Woerner | Spa Business Growth

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our #SpaSocialBeat episodes are bite-sized and pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• 4 different ideas and “content buckets” you can easily craft video content for
• Why these topics work well as a foundation for your social media video strategy and will always provide you with fresh content 
• Our top tips for efficiently producing and creating these videos 

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.

No matter the size of your business or personal circumstances, there’s one thing every entrepreneur grapples with at some point in their journey (and hopefully not through all of it)...time management. If you find yourself regularly griping about there not being enough hours in the day or feeling constantly strapped and under pressure to perform and create results in warp speed leaving you feeling frazzled and fatigued, this episode is for you. 

In this episode, I’m joined by the incredible Megan Sumrell, a time management and productivity coach who teaches women in search of Work/Life Harmony specific strategies to get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. Her proprietary planning approach is the only "feminine" planning system that works from the "bottom up” and acknowledges that women have a lot on their plates and gives pragmatic, real-world strategies to help women manage #allthethings.  

In this episode, we discuss: 

• Why Megan has a bottom-up approach to time management and productivity and why the way we have always been taught doesn’t work for everyone 
• The keys of getting into a deep work and “flow state” to accomplish more in a set block of time and how to approach our calendars from a place of abundance 
• Megan’s top tools, exercises, and tips for finding what works best for your specific blend of work/life harmony and why it’s not one-size-fits-all plus her C.O.P.E. method approach to getting your task list under control once and for all

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/221

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #SpaSocialBeat, we’re discussing:

• What the Instagram Guides feature entails and the basics of how it works
• Why it’s worth taking a little bit of time to create Guides for your profile and with your content
• Ideas for what Instagram Guide topics would be ideal for a spa owner or aesthetician too curate 

Tune in every Friday for a new #SpaSocialBeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

It’s no secret that holding one of the coveted top spots on Google search results is the most effective way to drive traffic to your website, especially as a brick and mortar spa, but what can really feel like a secret is how you get there. SEO feels like an elusive code that you can’t crack, but you know that if you could just work your way to the top of page one, you’d be primed for better lead generation and growth. Well, my guest and I are going to demystify some of that code today.

In this episode, I’m sitting down with the king of SEO, Neil Patel. If you’re not familiar with Neil, he’s a digital marketing and ad agency owner, software tool founder, New York Times Bestselling author, a Forbes top 10 marketer, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil was also recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations - so, yeah, you could say he’s an expert worth watching, listening, and learning from. 

Tune in as we talk about getting found on Google, the current state of search marketing, ecommerce and email marketing, and the simple elements it all boils down to. 

In this episode, we discuss:

• Neil’s journey to the digital marketing world and starting an agency + founding an SEO software company
• Neil’s top tips for the SEO beginner and the number one think every small business should have when it comes to getting found through search engines
• How spa owners can use his tool, Ubersuggest, to find what what your ideal client is searching for online and what to do with those keywords
• How email marketing ties into content and search + Neil’s tips around using email marketing in conjunction with ecommerce 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/219

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

In this week’s #Spasocialbeat, we’re discussing:

• What a microinfluencer is and how their influence can be utilized as a form of advertising through authentic relationship building 
• Steps for finding microinfluencers who would align well with your brand and audience to drive targeted traffic to your business
• How to craft a campaign and agreement with a microinfluencer or with a group of brand ambassadors  

To read the show notes for this episode, visit: http://www.addoaesthetics.com/blog/218

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here. 

With the ecommerce world booming, launching a product line has been an increasingly exciting route to explore for aesthetic professionals looking for new ways to expand their expertise beyond brick and mortar. However, whether it’s crafting a product from scratch or going by way of private label, building a successful product brand, as you’ll hear in this interview, is a feat of intention built on a foundation of experience. 

In this episode, I had the opportunity to sit down with Gaelle Kennedy, who launched her career as an international model through her twenties before working for the renowned Aida Grey in Beverly Hills, when she then became an aesthetician and makeup artist. In her early 60s, she launched Gaelle Organic, an Ecocert certified organic skincare company. Together we talk purpose, creating with intention, skincare philosophies, and more. 

In this episode, we discuss:

• Gaelle’s personal skincare journey that led her to becoming a licensed aesthetician and her beginnings in the industry
• What prompted her to start her own skincare products and how it developed into a bigger brand than she initially envisioned
• Why Gaelle’s approach to skincare and her philosophy is rooted in organic ingredients
• The key role of intention, patience, and experience and how they all work in concert to bring a purposeful brand to life 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/217

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

In this week’s #Spasocialbeat, we’re discussing:

• What social media tasks are easiest to delegate to your team to start and 
• How to seamlessly integrate your team into your social media task management system
• Why getting your team  involved in the social media workload is a great benefit beyond simply saving you time and energy

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

To learn more about Post With Purpose and watch our free on-demand video training, “How to Increase Your Spa’s Bookings + Sales With Social Media,” click here.

Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert. 

In this week’s #Beautybomb, I’m talking about RF Microneedling aka Radio Frequency Microneedling. Join me as I dive into the details of this specific microneedling treatment and its distinctions. 

In this episode you’ll learn:

• What RF Microneedling is and how it varies from other types of microneedling and nano-infusion treatments 
• Skin conditions and areas that can be treated using RF Microneedling and how it works within the skin
• Various methods for providing a comfortable patient experience plus contraindications and important post-care considerations

To keep the conversation going, ask questions, request future #Beautybomb topics and connect with other like-minded aestheticians building thriving careers, join the free Spa Marketing Made Easy Podcast community. 

To read the full show notes for this episode with included links to resources mentioned, click here.

Planning is the fun stuff in business where we get to map out our goals and infinite possibilities, but what’s equally important, but not talked about as often, is taking a good look in the rearview with a quarterly review. 

As we approach the end of the first quarter, I wanted to walk you through the guideposts and pointed questions that I ask myself to see the progress I’ve made, wins I’ve had, where I missed the mark, and where I need to move next in order to keep my business growing and thriving. 

Whether you’re listening to this episode the week it airs or finding it in the middle of a future quarter, the prompts and questions are ones I know you’ll still find useful as you continually build momentum and move closer toward your goals. 

In this episode, I’ll walk you through: 

• How quarterly planning builds off of annual planning and why it’s critical to not just plan, but also review how your quarter went 
• Questions for reflection and analyzation as you look back on the quarter
• Key areas to assess for momentum and progress as well as areas for improvement and important metrics to keep at the forefront  
• Why self-care and energy management are important pieces of your quarterly review that shouldn’t be skipped over

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/214

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

From our best tips and tricks to simplify your social media strategy to our top recommended tools, our Spa Social Beats are bite-sized episodes that pack a punch of practical advice so you can stop stressing over social media for your spa. 

Tune in every Friday for a new #Spasocialbeat episode with Daniela and Danielle, and be sure to connect with us inside the Spa Marketing Made Easy community to share your biggest takeaways and how you’re putting these tips into play! 

In this week’s #Spasocialbeat, we’re discussing:

• How Pinterest works as more as a search engine rather than a social media platform and how to use that to your advantage
• The major benefits of using Pinterest as a piece of your larger ecommerce marketing strategy 
• The difference between Pinterest and other social platforms and the unique features that make Pinterest worth your time and energy 
• Our top tips for getting started with Pinterest and getting your content found

To learn more about Post With Purpose, click here. 

To read the show notes for this episode, visit: http://www.addoaesthetics.com/blog/213