Growth Factor® with Daniela Woerner | Spa Business Growth

If you’re a spa owner who has a tough time with finding their words, especially when it comes to the written variety aka wording for your website, brochures, and emails, you’re going to love this episode covering all things copywriting for your business. From top copy tips to best practices for hiring a copywriter who can capture your voice and take writing off your plate, this is an episode every Spa CEO can learn from. 

Joining me is my guest, Nicki Krawczyk, a copywriter with 15+ years of experience,

writing for multi-billion-dollar companies, solopreneurs, and every size business in between. In addition to being a copywriter, she’s also taught thousands of others how to become professional copywriters and build thriving careers of their own via her website,

www.FilthyRichWriter.com. 

For her, being "filthy rich" means having a job you love, being good at what you do, and making great money doing it, and in her new book, “Copywriting Strategies” she’s sharing all her secrets for entrepreneurs who want to write better copy and hire it out effortlessly. 

In this episode, you’ll learn: 

• What copywriting is and why it’s so crucial to your business to have strong copy
• Key traits to look for when working to hire or outsource to a copywriter 
• Nicki’s top copywriting tips for business owners who want to sharpen their own copywriting skills
• Her top insights on hiring a great copywriter who’s going to provide you with a solid ROI
• Top missed opportunities in spa where your copy will help stand out amongst the crown and command premium clients 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/262

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Putting together a profitable promotion is always one of the hottest topics of conversation within the Spa Marketing Made Easy community as well as within the student groups for my programs, but I’ll let you in on a little secret…

One of the most profitable moves you can make doesn't happen in the planning or even while the promotion is live, it’s after it’s ended! In this episode, I’ll walk you through the process of conducting a promotional debrief  and why this post-promo task is so important for setting you up for success.

In this episode, you'll learn: 

• What a promotional debrief is and why they’re a critical part of your promotion process 
• The key questions to ask yourself when conducting a promotional debrief 
• Some of my tips for utilizing your promotional debrief throughout your promotion so you can stay present and focused during your active promotional period 
• How to use your promotional debrief to ensure you have powerful future planned promotions

To read the full show notes for this episode and get our Promotional Debrief downloadable, visit: http://www.addoaesthetics.com/blog/261

Keep the conversation going and get our Promotional Debrief downloadable inside the Spa Marketing Made Easy Community by clicking here.

So, you’ve done all the brainstorming, the plotting, the planning of timelines, and outlining of tasks...now what?

Well, now comes the toughest part in my annual planning process, the *doing.* Now, I think that if you’ve aligned your goals with your values like we discussed in Part 1, the execution of your plan should actually be exciting and fun, however, there are going to be times when you want to stray off course, and that’s why you need accountability, which is what we’ll dive into  here in the final part of our Annual Planning Series. 

In this episode, you’ll learn:

• The next step in bringing your plans and goals to life so that they actually get accomplished
• My go-to project management software and how I input my goals and plans so that they are achievable 
• Why having your core support people is crucial to your success
• Where to seek out your circle for support and things to keep in mind when choosing the people in your circle 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/260

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

It’s often a term we hear in reference to raising babies or a family, but the sentiment rings true for entrepreneurs as well: “it takes a village.” Yes, even if you’re a solo aesthetician or spa owner, you also need support because whether you’ve got a single location with you as the sole service provider or you have a huge team at multiple locations, every entrepreneur looking to grow, scale, or find freedom, whether it be with their time, energy, or finances, needs a support system. 

In this episode, which is Part 3 of our month-long annual planning series, we’ll dive into what to consider as you look to bring in support personally and professionally in the year ahead. 

In this episode, you’ll learn: 

• How to plan for support both personally and professionally
• Questions to consider when examining the work you’re doing and deciding what tasks and responsibilities to delegate
• The two critical things you need to make your goals, which we outlined in Part 2 of our planning series a reality
• A quick exercise for beginning to see which areas you need support in and how to outsource and delegate to start freeing up your time and energy quickly

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/259

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

This is Part 2 of the Annual Planning Series we’re doing  this month on the Spa Marketing Made Easy podcast, so if  you haven’t listened to Part 1, be sure to scroll back or go to the show notes for the link where I covered the topic of understanding your commitments. 

And once you’re clear on your commitments, bandwidth, and the values you want to align your goals with, now it’s time to take the next step of honing in on your quarterly focuses. Yes, it’s important to have your big, overarching yearly goals acting as your North Star, but your quarterly goals are crucial stepping stones to get there. In this episode, we’re going to walk through the quarterly goal planning process so that you’re staying focused and building realistic momentum to your big picture dreams. 

In this episode, you’ll learn: 

• How to bring what you uncovered in Part 1 of our planning process to the next step
• Getting clear on divvying up your annual goals and benchmarks into quarterly goals and milestones
• Why it’s critical to pace your goals and how determining a quarterly focus helps you to do that without burning yourself out or making rushed mistakes
• Examples for how to space out your promotions and timing of your goals to make them realistic and achievable, while also wildly successful
• The important of breaking every element of your goal own to its smallest parts 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/258

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

With twinkly lights aglow and a fresh yearly calendar just waiting to be filled, you might be looking down the road and at the year that lies ahead thinking, “How am I going to do this?” 

Whether you’ve got a big audacious goal you want to achieve or you want to take your foot off the gas and invite more space and breathing room into your life (without sacrificing the growth or momentum in your business), these next four episodes of Spa Marketing Made Easy are for you! 

That’s right, this is Part One in a four-part series all about properly planning so you can have your most productive (and profitable) year yet. 

In this episode, you’ll learn: 

• How business and life planning and goal-setting are intertwined and why it’s critical to get clear on your “Why” and values first 
• The benefits of keeping a digital calendar system 
• Questions to ask when performing a calendar audit and how to use the answers to begin structuring your schedule moving forward 
• My top tips and hacks for structuring your schedule to work with your natural productivity flow and understanding how to find the right balance in your days

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/257

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Whether you’re a spa owner who lives for a good goal-planning session or consider goal-setting to be your business arch nemesis, this episode of Spa Marketing Made Easy is for you. In this episode, I’m joined by absolute Spa CEO powerhouse (among a multitude of other titles including 20 year retired police sergeant from the busiest agency in Indiana), Mechelle Barras, whose personal story and professional accomplishments will give anyone (goal-lover or not) a good dose of what it means to craft goals for greatness and strive to reach your fullest potential . 

Now that she has grown and scaled her spa to the next level, Mechelle is focusing on her life success and women’s empowerment coaching practice, where she helps professional women who are action-oriented, ambitious, ready to discover their passion and live to their fullest potential, become a leader in their field, and design a life filled with balance and passionate purpose. 

I dare you to listen to Mechelle’s journey and not be inspired and motivated to take action on your goals.

In this episode, we discuss:

• The journey of Mechelle’s personal milestones and professional achievements and the biggest lessons she’s learned along the way that now inform her unique approach to mindset and setting goals 
• The concept of drive and whether it’s something we’re born with or can build, and Mechelle’s top tips for harnessing it
• How Mechelle has navigated the last year of intense change in her professional life and what that’s brought to her personal life and goals 
• Her insights on setting goals that get you fired up for reaching your own version and vision for greatness

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/256

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Let’s face it - Facebook doesn’t work like it once did. Organic page reach is lower than low and recent changes to the ad platform and its ability to target means it’s time to branch out, and Facebook groups are the place to do it! And the good news is that this isn’t about you creating and managing a Facebook group, it’s about leveraging the active niche communities already taking place on Facebook. 

Tune in to this episode as I give you the step-by-step Facebook group strategy for getting more clients for your spa in a matter of a week! 

In this episode, you’ll learn:

• How Facebook groups can serve as a long-term client acquisition strategy 
• The results one of my Growth Factor Framework students is experiencing using this strategy for the last 5-6 months
• The step-by-step strategy of using Facebook groups to drive in new clientele and the considerations around getting your ROI
• My swipeable post sample copy to get you started bringing in new clients asap

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/255

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

How do you define being and feeling rich? Maybe it’s a little bit about money, and my hunch says it also involves a heavy dose of desire for freedom. As my guest on this episode, Selina Gray, explains - richness isn’t a number in the bank, it’s a state of being. 

After working 100+hour work weeks across 12 countries, leading a global team of 30 for almost a decade as CPA, Selina found herself in the hospital for an extended period of time and facing an auto-immune diagnosis, which was her wake-up call to embody new forms of richness. 

Now as the Founder & CEO of Richness Revolution, Selina has dedicated her life to empowering CEOs to lead themselves with unwavering energetic intelligence, emotional richness and financial power to break through ceilings in their business and earnings, as well as create massive ripple effects in their lives and communities.

If you’ve found yourself frazzled, or even burnt out in the quest to hit a certain monetary benchmark, it’s time to reassess and reevaluate your relationship with “richness,” and I can’t wait for you to tap into the wisdom Selina has to share. 

In this episode, we discuss: 

• Selina’s story of climbing the corporate ladder in the world of finance on the quest for wealth and how that journey ended and prompted the Richness Revolution Selina now helps other business owners have today
• Defining conscious wealth and how to identify and separate worthiness so they can create new connections and a healthier relationship with money 
• Why money and richness can be a highly emotional trigger and how Selina navigates releasing the labels and expectations we may have ingrained since childhood
• Questions to ask yourself and actions to take to identify and reframe your stories, blocks and beliefs

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/254

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Call it a gut feeling or the nagging voice in your head that won’t go away, we’ve all faced dreams and decisions that, for one inexplicable reason or another, are terrifying to face. However, as my guest in this episode of Spa Marketing Made Easy shares, that’s your purpose calling, and it’s time to answer with courage.  

In this episode, I had the honor to talk with Dave Hollis, a New York Times best-selling author, host of the popular Rise Together podcast, a keynote speaker and a life and business coach on GrowthDay, and a dad to four kids. Dave’s history includes CEO of a media start-up, former President of Sales for the film studio at The Walt Disney Company, a talent manager across film, TV, and music, and work in publicity, research, and technology in the entertainment sector.

It goes without saying that he has worn an array of hats, but as you’ll hear in this episode, despite whatever role he’s filling at any given time, he’s found that courage is the key to finding his way to his more purpose-, intention- and impact-filled life and work. 

In this episode, we discuss:

• Having a fixed versus growth mindset and how our childhood experiences can pave the way for our adult mindset and decision-making tendencies 
• Dave’s journey from shifting his career from a massive corporate world and culture into the entrepreneurial space and how that set off a domino effect of change in perspective
• How courage is the ingredient that brings our greatest purpose to life and moves us toward our vision, even if we’re not entirely sure what that is yet 
• Finding team members with intrinsic drive and motivation and how to identify it within potential team members quickly 
• Dave’s intention for his new book, “Built Through Courage: Face Your Fears to Live the Life You Were Meant” and his strategic and purpose-led approach to bringing his book into the hands of his ideal readers 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/253

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.