Growth Factor® with Daniela Woerner | Spa Business Growth

What motivates you to purchase?

As a client, what makes you feel seen, heard, and valued?

What principles do other businesses incorporate that make you feel valued?

These are planning questions to consider when figuring out how you can best love on your clients and deepen your relationships through promotions and events.

On today’s episode of the Spa Marketing Made Easy, we’re talking all things Mother’s Day promotions! 

A great practice is to put yourself in your client’s shoes and decide “what would make you feel most pampered and loved by a business?”

Tune in now to snag some ideas for the upcoming holiday!

In this episode, we discuss: 

• One Mother's Day package idea

• The top planning questions when building your Mother's Day promotions

• 3 reasons to create a Mother's Day custom self-care package

• One benefit Spa CEOs can give back to the community

• 3 ways to market your mini event on IG

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/327

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.

A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body.

Dr. Durkin’s passion for training stems from his deep understanding of the current aesthetics industry, and what its future holds. 

His goal is always to meet trainees where they are at and allow them to leave with a deeper understanding of aesthetic topics, as well as a greater confidence in their abilities. 

When focusing on safety and improving patient outcomes, Dr. Durkin teaches training participants to seek success rather than avoid failure.

In this episode, we discuss: 

• Dr. Durkin’s practice, Ocean Drive Plastic Surgery

• The solutions MedSpa Network provides for the medical aesthetics industry

• Two vergences happening in the plastics industry

• The shift in patient relationships with medical professionals and how his practice emphasizes relationship building 

• Advice for hiring support staff and importance of building a team

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/326

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Packaging your business’s vision into a brand is much more than just selecting a color palette and approving a logo. 

Branding is an intangible concept that business owners struggle to define because being able to communicate your niche and messaging isn’t a quick task to complete. 

If you’re sitting here thinking “that’s me,” take a deep breath, you’re not alone in these feelings. 

The truth is the foundation of everything you bring to life becomes part of your branding, which is why you need the right messaging to articulate your value to your ideal audience. 

My guest on today’s episode is a personal branding strategist who is the CEO of Built To Impact, a coaching and consulting company that helps faith-based female entrepreneurs build a high-end coaching business.

Maya Elious, who says her mission is  to help women monetize their gifts so they can create impact and build wealth, has helped hundreds of clients get clear on their message, confidently increase their prices, and have successful five-figure launches. 

In this episode, we discuss: 

• Importance of defining your niche for business expansion

• Building a personal brand as a spa owner

• The role your mindset plays in entrepreneurship

• How to combat negative thoughts and the comparison game in business

• Mastering language that speaks to the client’s pain and the desires

• The stages of marketing your business

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/325

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The Employee Retention Credit (ERC) is another opportunity for businesses affected by the COVID-19 pandemic to receive financial support from the government.

ERC benefits are received in the form of income and can be as much as $26,000 per full-time W2 employee. 

Sheridan Wealth Advisors are leading experts on Employee Retention Credit. 

My guest on today’s podcast episode is President and Founder, Marc Sheridan, as he shares all the details of how business owners can find out if they qualify for ERC.

Sheridan founded Sheridan Wealth Advisors in 2003 and in that time has created over $200,000,000 in additional wealth for his life insurance clients through increased benefits and premium savings. 

In this episode, we discuss: 

• An explanation of Employee Retention Credit (ERC)

• Eligibility and qualifications for ERC

• The two tests associated with determining qualification

• Key questions business owners ask regarding ERC

• Requirements needed to work with Marc and Sheridan Wealth Advisors

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/324

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

One of the most impactful things we as leaders in the beauty industry can do is highlight other incredible women making influential moves in our industry. 

Witnessing the positive transformation of another entrepreneur is such an enlightening experience. 

This is exactly what Nina Hayes experiences day after day.

My guest on today’s episode of the Spa Marketing Made Easy is the founder and CEO of Elite Esthetician Academy.

The Academy’s mission is to develop the future top leaders of the beauty industry who dominate in lanes of multicultural esthetics, makeup, business, and sales.

Nina has helped over 50 estheticians earn six figure income for their families.

In this episode, we discuss: 

• How the Elite Esthetician Academy began and its ideal student

• Understanding your emotional intelligence and self awareness in business

• Nina’s opinion on balancing a profitable business

• Importance of a leader’s transformation in mindset and confidence

• An introduction to Nina’s podcast and who her target audience is

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/323

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The consistency of cash flow alone may seem like a good enough reason to consider launching and growing a membership.

Weighing the pros and cons, here are a few more to add to the pros side.  

For starters, if you plan with your ideal exit strategy in mind, this recurring revenue gives you leverage if you ever decide to sell your company.

Memberships are also great for client retention and creating a VIP experience for your loyal clients.

So what are the cons? Are there any? 

Tune in to today’s episode where Mangomint’s VP of Sales, Marchelle McKeirnan, joins me to talk about the best strategies to consider when launching a new membership in a spa. 

Marchelle, a former salon owner who sold her business, shares details about her experiences with membership, the Mangomint membership feature, and her take on how memberships should be approached.

In this episode, we discuss: 

• Defining your exit strategy and the benefits memberships can provide for it

• Priceless value recurring revenue adds to your spa

• Mangomint’s membership feature and how it works

• Why you need to keep your memberships simple

• Importance of viewing your membership as a premium and not a discount

• Understanding your own entrepreneurial bandwidth

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/322

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Spa owners are in the confidence business.

So naturally they must be confident people themselves, right? 

Navigating confidence is a daily ebb and flow that starts with the mindset you choose at the start of your day. 

As a Spa CEO, your relationship with your confidence and mindset in leadership sets the tone for your business and the environment you create for your clients/patients.

My guest on today’s episode is Jason Goldberg, a Mental Performance and Leadership Coach for Celebrities, Change Makers and CEOs. 

He spills all the details about showing up confidently, being vulnerable with your community, and the importance of rest and pause to recharge your mindset.

He is also the host of The Jason Goldberg is Ruining Podcasting Podcast, author of the #1 International Best-Seller on Self-Leadership entitled “Prison Break” and creator of the Playful Prosperity and Competition-Proof Business Immersion programs.

In this episode, we discuss: 

• Jason shares his “One Line Life + Business Plan”

• Spa owners leadership in an industry focused on building confidence

• The importance of word choice as its related to mindset

• The power in pause and how rest is still working on your business

• Jason’s opinion on the word “community” and how he views it in his life

• Daniela shares her “Word of the Year” and its relation to her work/life balance

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/321

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Selecting a spa software is no easy decision.

That’s why my goal is to introduce you to as many options as possible so that you can easily listen, review, and make an informed decision.

Boulevard is focused on giving spa owners time back to focus on deepening client relationships. They aim to take the heavy lifting off your shoulders so you can get back to what’s most important to you - the client experience.

Boulevard coins itself as the “software for self-care.” The software is the first and only scheduling, management, and client experience platform for appointment-based, self-care businesses.

Joining me for the latest interview in the Spa Software Series is Skya Jones, MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences. 

Tune into this episode as Skya explains all the features Boulevard has to offer its customers in automation, booking, retail, and reporting. 

In this episode, we discuss: 

• Who Boulevard serves and the level of business the software works best for

• How Boulevard is living up to its core value of providing best customer service

• Features that make Boulevard stand out among its competitors

• The integration between Boulevard and partners like Shopify to streamline retail sales

• Easy access to know your KPIs with Boulevard reporting

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/320

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Building rapport and trust with your clients isn’t going anywhere. 

But - maximizing that client experience through automated marketing and booking features while keeping a personalized touch is a great way to save time in your business. 

Vagaro, the business management software for companies and entrepreneurs in the beauty, wellness, and fitness industries, keeps personalization top of mind for client relations. 

I’m a big supporter of utilizing software to take some of the heavy lifting off your shoulders alongside the systems in your spa. 

With that being said - it’s impossible for me to truly answer the question I get asked all the time - “what’s the best spa scheduling software out there?”

Best is subjective based on your spa’s needs and desires. My goal is to introduce you to a variety of options for spa scheduling software so that you can make the best informed decision for your business.

Joining me for the latest interview in this series is Charity Hudnall, VP of Marketing at Vagaro, a company that gives back a business owner's most valuable resource: time.

Tune into this episode as Charity gives me all the details about how Vagaro’s software helps you run your business with automated features in marketing, booking, and listing, plus a new feature just launched called Vagaro Pay Later. 

In this episode, we discuss: 

• Vagaro’s ideal customer - the type of spa and level of business the software works best for

• Features that help Vagaro stand out from other spa scheduling softwares

• The launch of a new feature, Vagaro Pay Later, and the feedback received from current customers

• How automation helps maximize time when setting up marketing and booking strategies for upselling and stay connected with clients

• Charity’s take on how Vagaro can be used to grow and scale your spa business

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/319

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Email marketing is a strategy that continues to thrive because of the ability to have full control over your list and messaging.

My guest on today’s episode of the Spa Marketing Made Easy gives an Email Marketing 101 lesson for spa business owners looking to grow their email list and increase their revenue through this channel. 

Destinee Berman is a marketing strategist with 20 years of industry experience working with brands such as Twitter, Sephora and Microsoft. Prior to Future, she oversaw enterprise accounts at Oracle Marketing Cloud (Eloqua) and runs an online education business.

Whether you’re brand new to email marketing or currently have a growing list, today’s episode is relevant for all spa owners looking to maximize their email efforts. 

In this episode, we discuss: 

• Email strategies spa owners can implement to generate more revenue

• How often you should scrub your email list

• Ways to re-engage subscribers on your list

• The process of segmentation and targeting categories of services or products

• Buying triggers and how to move a prospect to a customer 

To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/318

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.