Growth Factor® with Daniela Woerner | Spa Business Growth

We all have our zones of genius, and spa retail sales is mine. In past episodes, I’ve spoken to the challenges many aestheticians face when trying to make retail sales a successful revenue stream in their business, but now I want to share how I came to love retail sales and my top tips for shifting your sales mindset to one of success.

“It feels pushy.”

“I can’t afford to add that into my business.”

“I don’t know how to sell.”

These are all objections I commonly hear around the top of spa retail sales, and they’re all a bunch of nonsense. With an industry average of $30K in annual salaries for estheticians, I know we can do better, and the answer is retail. In this episode, I’m tearing down these objections and breaking out the math skills to show you how retail is the key to growing your business to six figures a

You know Instagram is vital for your aesthetic business, and now you’re starting to see influencers becoming more commonplace in your feed. Welcome to the new world of influencer marketing! In this episode, I’m talking with Gwen Lane, founder of the popular blog, The LA Girl, as well as Spark Society, a learning community for social media influencers, all about what influencer marketing can mean for growing your aesthetic business and how you can become an influencer yourself.

If you’ve ever been to a hotel, a conference, or an upscale restaurant, you’ve likely swiped a customized product like a tote bag, notepad, or matchstick book. These momentos act as more than a freebie, but a reminder of the business and the experience you had there.

In this episode, I’m sharing 10 ideas for items you can customize with your spa’s branding to not only leave a lasting impression, but also boost your brand’s image of professionalism.

When you reflect on your work, do you view yourself as an aesthetician, business owner or both? In this episode, I’m talking with Kimberly Kennedy, a business coach and independent hairstylist about how she went from working full-time behind the chair to cutting back to part-time hours and doubling her income in one year.

In this episode, learn how Kim shifted her perspective on how she was operating so she could stop leaving money on the table and start bringing home more while working less.

Before you can market your business to your ideal clients, first you have to brand it. But branding isn’t simply creating a logo, choosing some colors, and calling it a day. Branding is a deeper story and the collective experience you provide for your ideal clients. In today’s episode, I’m chatting with branding expert, Chris Beltran about how you can begin defining your personal brand so that you stand out from the crowd, attract your dream clients, and have confidence in how you show up online.

When you’re trying to build your business, working long days jammed packed from beginning to end, it’s all too easy to move healthy eating habits to the back burner (pun intended).

In this episode of Spa Marketing Made Easy, listen in as I chat with Jasmine Schmalhaus, the founder of Your Dinner Is Planned, as she breaks down her top five steps for how we can get on track with maintaining a consistent plan of action for healthy meal-making that fuels our bodies and our businesses.

You became an aesthetician because you have a passion for skincare and there’s no better feeling than helping someone radiate with confidence. But what doesn’t feel great is when the work you’re putting in isn’t generating the pay you deserve or even the compensation you need.

In this episode, I’m breaking down the ins and outs of the most common payment structures for medical aestheticians, and how to navigate which one of those structures will best suit your needs, your goals and your skill

After working with hundreds of students in my online programs and traveling the country to consult with aestheticians, I’ve found that the key to selling more doesn’t lie in a strategy or tactic. In today’s episode, I’m talking about the real key to successful selling that you need to back all of your marketing efforts with. This is a topic of a recent talk I gave at the iS Clinical Advanced Seminar series and that I want to motivate you with to give you a boost as you look to build your sales.

As the world of health increasingly focuses on how mentality fits into our sense of wellbeing, you might have heard the term “Mind-Body Connection.” For some, this phrase carries “woo woo” connotations, but as Rachel Llanes, Health Educator for the Army Wellness Center on Oahu explains, this connection is firmly rooted in science and is only continuing to gain further evidence of its importance in our lives. Today she shares with us the 5 keys to unlocking the power of the Mind-Body Connection.