Growth Factor® with Daniela Woerner | Spa Business Growth

No business owner with the desire to thrive is immune to the hustle mentality. And while strong work ethic is a good thing, there comes a point where if you want to grow, you’ve got to learn to let go and delegate. In this episode of Spa Marketing Made Easy, I’m welcoming back my friend Nicole Simpson, an aesthetics industry educator and international speaker, to talk all about when it’s time to hire for your spa. If you find yourself scrambling to “do it all” this is an episode you can’t afford

In this episode of Spa Marketing Made Easy, I’m inviting you to this wonderful meditation guided by Silke Tyler.

Energy healing, Reiki, incense and oils, I’ve officially dipped my toe in the “woo woo” world of business, and in this episode of Spa Marketing Made Easy, I’m inviting you to learn more alongside me with today’s guest, Silke Tyler. For the past 30 years, Silke has honed her expertise as an energy healer and teacher of various modalities, including being a Reiki Master, as well as an artist. In this episode, she gives insight into how we can make our treatment rooms a sacred space.

Live video can feel scary, but that’s no reason to throw in the towel on today’s most effective way to reach your audience! Thankfully, with experts like Tiffany Lee Bymaster aka Coach Glitter, you can build your camera confidence to begin leveraging the power of live streaming. In this episode, Coach Glitter and I discuss her background as a pro makeup artist and how she became a live video expert, plus how to use these tools to boost your aesthetic expertise.

You’ve likely heard the saying, “there are riches in the niches,” but if you haven’t, today’s guest will show you why there’s so much value in turning down the volume on speaking to the masses and instead, getting specific and finding your aesthetic specialty. Listen in as I talk with Regina Felix aka Regina Brows of Build Your Brow Biz on how she became known as the go-to brow lady for natural brows, and how that expertise exploded her business.

What does it mean to be an entrepreneur? Traditionally, it means owning a business, but whether you’re a solo aesthetician, or are an employee of a spa, this episode is for every level of aesthetic expert.

Today, I’m talking with my good friend, Nicole Simpson, an aesthetics industry educator and international speaker about what qualities a spa entrepreneur needs to have and develop to have sustainable success on your terms.

When I first traveled to Japan in 2016, I immediately fell in love. Not just with the place, but with the people. In today’s episode, I’m recording while on my second trip to Japan, and sharing the three core principles I’ve observed within the Japanese culture and how I believe they make up the foundation for a top-notch client experience, especially in the spa and aesthetics industry.

Aestheticians provide more than just beautiful skin, we’re healers and confidence creators, so when I heard that 50-60% of aesthetic schools have closed since 2009, I was shocked. Today, I’m talking with spa business coach, Maxine Drake, and coach, and Malinda McHenry, a veteran aesthetics educator and Co-Owner of Bronzed n Beautiful, about the current state of aesthetic education and how we can give back to help others grow and thrive.

As service providers, it’s easy to neglect our own self-care in favor of over-serving clients. However, as Kimberly Spreen-Glick, a wellness and yoga expert and today’s guest, explains, we have to fill up our cup first to provide quality care. In this episode, she shares her three critical steps for cultivating self-care, maintaining presence, and balancing our energy as aesthetic experts.

One of my favorite business mantras is, "what doesn't get measured, doesn't get managed," so in this episode, I'm talking with Chief Financial Officer of Scottfree Salons, Amy Coats, all about what metrics we need to know to gauge the health of our businesses.

And while metrics doesn’t seem like the most fun business topic to explore, Amy explains that when you understand what you’re measuring and see the benchmark, it can be a massive motivator for growth, and I couldn’t agree with her more.