Just in time for Valentine’s Day, Gwyneth Paltrow’s Goop empire has blessed (or cursed?) the world with The Prim—a luxury sex pillow priced at a wild $300AUD. Fans are divided, experts are defending it, and the internet is absolutely losing it. Is this a game-changer for the bedroom or just another overpriced Goop gimmick? Let’s unpack the madness!

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