Colm O'Reilly helped gym owners solve marketing problems at the 2022 Two-Brain Summit in Chicago.

The mentor and owner of CrossFit Ireland ran through four major funnels fitness entrepreneurs need to build to ensure a steady stream of quality clients: referrals, organic social media, content and paid marketing.

Each funnel leads to a free consultation called a No Sweat Intro: It's your very best chance to close a high-value sale and retain a client for years.

Colm also answered key setup questions and laid out tactics for better lead nurturing and sales.

His lecture—recorded live from the Crowne Plaza hotel—is presented here to help you connect with high-value clients and change their lives.

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Gym Owners United

2:15 - The four funnels

2:53 - The referral funnel

8:04 - The organic social media funnel

13:30 - The content funnel

17:02 - The paid marketing funnel

22:27 - Key marketing question

23:59 - Lead nurture and sales