John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Oskar Johed, the owner of two CrossFit gyms in Sweden, to discuss the strategies he's using to scale across multiple locations and achieve impressive metrics.

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Show Notes:

(00:00) Introducing Oskar Johed

(2:11) Scaling cash flowing gyms in a multi-location setting

(10:22) Staffing locations & quality control

(13:56) The secret to creating an amazing product

(16:14) Attracting & retaining gym members

(18:17) Why Oskar doesn't use social media

(21:26) Creating efficient programming

(24:27) Advice for gym owners: why it's better to simplify operations

(34:25) What are goal reviews & why are they important?

(37:49) How Oskar keeps track of his clients

(40:09) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/)

(43:59) The challenges of running a successful CrossFit gym

(56:13) How to run a more successful CrossFit gym

(1:01:25) Does coaching certification impact a gym's success?

(1:04:40) How to improve CrossFit coaching quality

(1:11:06) Where to go if you want to find Oskar