In this episode, we’re joined by Stephen Kinsella, owner of Functional Strength Movement (FSM) in Bray, Ireland. Stephen has been in business for over 10 years and delves into how he runs his gym and the training that he offers. We discuss why Stephen decided to no longer be a CrossFit affiliate and the controversial training programs he’s implemented in his gym, allowing kids and teenagers to start strength training. We explore struggles that many gym owners face, stepping away from the gym floor, adjustments and benefits to new roles. Stephen also delves into his future plans and the direction he wants to take in his fitness business. 

 

Key Highlights:

• Stephen’s gym and the measures he takes to ensure his gym is up to standard.

• Why Stephen is no longer affiliated with CrossFit. 

• How Stephen invests in his coaches.

• How Stephen implemented strength training for kids and teenagers.

• The sales process for his fitness business.

• Community and events for his members. 

• Adjusting to life working away from the gym floor.

• The next steps and future plans for Stephen’s fitness business. 

   

Connect with Stephen: 

⁠https://www.instagram.com/kinsellaste/⁠

 

Connect with FSM:

⁠https://www.instagram.com/fsm.bray/⁠

⁠https://fsmbray.ie/about/⁠

 

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

⁠https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes⁠

 

Connect with Fitness Marketing Agency on Instagram:

⁠https://www.instagram.com/fitnessmarketingagency/⁠