Gym World Worldwide

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Michael Scullin (https://www.instagram.com/michael_scullin/) from Palmetto Pump House to discuss his unique powerlifting gym that’s serving over 550 members in Charleston, SC.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Palmetto Pump House - https://www.instagram.com/palmettopumphouse/

Palmetto Pump House (website) - https://www.homeofthepump.com/

🔥 Show Notes:

(00:00) Introducing Michael

(2:05) Overview of Palmetto Pump House

(10:20) Packaging, pricing, and staff

(13:04) Community and culture 

(17:48) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:21) Marketing and selling

(21:21) Future plans and expansion

(26:00) Gym branding and client retention

(38:19) Where to go if you want to find Michael

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) met up with Eric Chang (https://www.instagram.com/coachericfreedom/) from Reason Fitness to discuss how he built his gym into a $1M-a-year business with just 150 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Reason Fitness - https://www.instagram.com/reasonfit/

Reason Fitness (website) - https://crossfitreason.com/

Eric's personal website - https://www.ericfreedom.com/

🔥 Show Notes:

(00:00) Introducing Eric

(2:22) Starting a career in fitness

(11:22) Opening the gym

(17:52) What is Reason Fitness?

(26:12) Run a successful gym with Kilo (visit https://usekilo.com/)

(26:44) Challenges and evolution of CrossFit

(32:31) Team structure at the gym

(35:43) Exploring new opportunities and lifestyle coaching

(47:45) Future plans and where to go if you want to find Eric

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Joey Welling (https://www.instagram.com/joeywelling/?hl=en) to learn how he built Ethos Athletic Club—a massive gym and wellness club with 1,400 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Ethos Athletic Club - https://www.instagram.com/ethos_ac/?hl=en

Ethos Athletic Club (website) - https://ethosathleticclub.com/

🔥 Show Notes:

(00:00) Introducing Joey

(1:28) Building Ethos Athletic Club

(8:47) Packaging and pricing

(10:58) Attracting new gym members

(18:49) Customer service and community building

(29:18) Run a successful gym with Kilo (visit https://usekilo.com/)

(29:51) The sales process

(36:32) The staff and class offerings

(49:23) Retention

(51:53) Future plans for Ethos Athletic Club

(55:01) Where to go if you want to find Joey

🌎 In this live episode, Mateo Lopez chats with Ben Fogel (https://www.instagram.com/ben_fogel/) from Epic Fitness about his gym’s unique corporate wellness program and how he’s helping local businesses improve employee health.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Epic Fitness - https://www.instagram.com/epicfitnessutah/

Epic Fitness (website) - https://epicfitnessutah.com/

🔥 Show Notes:

(00:00) Introducing Ben

(1:21) What is Epic Fitness?

(2:34) Ben's athletic background and starting the gym

(14:14) Building a corporate wellness program

(17:59) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:31) How a corporate wellness program works

(27:18) Buying a gym building

(30:54) Where to go if you want to find Ben

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) talks with Mark Ehnis (https://www.instagram.com/meatheadmark/) from PowerStrength Training Systems about scaling five massive locations that offer small group personal training for both athletes and adults.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

PowerStrength Training Systems - https://www.instagram.com/powerstrengthts/

PowerStrength Training Systems (website) - https://powerstrengthpro.com/

🎙️ Listen On:

Apple -

Spotify -

🔥 Show Notes:

(00:00) Introducing Mark

(1:41) What is PowerStrength Training Systems?

(9:33) Expanding the business

(17:20) Running athlete and adult programs

(26:38) Run a successful gym with Kilo (visit https://usekilo.com/)

(27:10) Building a scalable model

(41:08) Staffing and compensation

(46:31) Sales and lead generation

(49:41) Buying real estate

(56:20) Where to go if you want to find Mark

🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) chats with Chance Beam from Titans Sports Academy (https://www.instagram.com/titanssportsacademy/) about how he generates $400,000 by creating and selling merchandise in his gym—and how gym owners can do the same.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Chance - https://www.linkedin.com/in/chancebeam/

Titans Sports Academy (website) - https://titansnation.net

🔥 Show Notes:

(00:00) Introducing Chance

(1:16) What is Titans Sports Academy?

(5:52) Business model and team structure

(17:40) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:13) Revenue streams

(19:16) How to make money from retail

(37:42) Buying a building for the gym

(43:35) Where to go if you want to find Chance

🌎 Mateo Lopez sat down with Tina Morin (https://www.instagram.com/tinavmorin/) from MSC Strength to chat about how she uses events and partner collaborations to drive more than half of her leads.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

MSC Strength - https://www.instagram.com/msc_strength/

MSC Strength (website) - https://mscstrength.com/

🔥 Show Notes:

(00:00) Introducing Tina

(1:52) What is MSC Strength?

(6:02) Event strategy and partner collaborations

(16:23) Run a successful gym with Kilo (visit https://usekilo.com/)

(16:56) Finding partners and creating agreements

(23:31) Generating email lists and referral system

(30:13) Event planning and delegation

(33:12) Where to go if you want to find Tina

🌎 Mateo Lopez met up with Ben Supik (https://www.instagram.com/bensupik/?hl=en) from Activate Body to chat about how his small group training model makes $85k/month and his plans to grow to four locations, with two opening next year!

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Activate Body - https://www.instagram.com/activate_body/?hl=en

Activate Body (website) - https://activatebody.com/

🔥 Show Notes:

(00:00) Introducing Ben

(1:15) Starting the business

(6:03) Transitioning to small group training

(12:36) Expanding the gym and the business model

(18:31) Run a successful gym with Kilo (visit https://usekilo.com/)

(19:04) Overcoming business challenges and gym growth strategies

(24:30) Impact of COVID on the business

(28:19) Current operations and opening a second location

(35:42) Future plans for the business

(37:43) Where to go if you want to find Ben

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Milena Hrebacka (https://www.instagram.com/newbreedmilena/) from New Breed Design to discuss all aspects of exceptional gym branding and how to run successful gym events.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

New Breed Design - https://newbreed.design/

BOSS Thai Boxing (website) - https://bossthaiboxing.com/

BOSS Thai Boxing - https://www.instagram.com/bossthaiboxing/?hl=en

 🔥 Show Notes:

(00:00) Introducing Milena

(3:20) Branding vs. marketing

(6:45) Owning a martial arts studio

(10:16) Gym rebrand case study: logo redesign

(18:37) Custom gym merchandise

(24:14) Gym websites

(29:29) Challenges and solutions in branding

(35:43) Identifying your gym's brand

(38:03) Strategies for running successful gym events

(44:26) Run a successful gym with Kilo (visit https://usekilo.com/)

(44:58) Marketing tactics for gym events

(47:11) How branding helps your gym grow

(54:54) Where to go if you want to find Milena

🌎 In this live episode, Mateo Lopez reunites with Nick Page (https://www.instagram.com/nickpage_nx/) from The Trainer Page to share how he expanded his large group training gym from 5 to over 350 clients in 2 years. They dive into the systems that fueled his growth and why he transitioned from small group to large group training.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

The Trainer Page - https://www.instagram.com/the_trainerpage/

The Trainer Page (website) - https://www.thetrainerpage.com/

 🔥 Show Notes:

(00:00) Introducing Nick and his gym ownership journey

(10:57) Transitioning from small group to large group

(12:09) Class and training structure

(13:06) The space and benefits of large group training

(17:56) Packaging and pricing

(19:51) Growth strategies for large group

(23:22) Marketing and lead acquisition strategies

(36:03) Run a successful gym with Kilo (visit https://usekilo.com/)

(36:35) The sales process

(48:23) Building community and brand awareness

(57:31) The staff

(1:00:25) What's next for Nick and the gym?

(1:02:02) Where to go if you want to find Nick