Gym World Worldwide

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Cicero (https://www.instagram.com/jmcicero/) to explore his unique gym model at The Yard, where members and trainers rent training pods by the hour. One location earns $60,000/month—and they walk through how he did it.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

The Yard - https://www.instagram.com/goyard.fit/

The Yard (website) - https://goyard.fit/

2024 Year in Review - https://www.linkedin.com/pulse/yard-2024-year-review-joseph-cicero-feimc/

🔥 Show Notes:

(00:00) Introducing Joe

(1:45) What is The Yard?

(10:14) Class offerings and community building

(16:54) Run a successful gym with Kilo (visit https://usekilo.com/)

(17:26) Sharing data with the public

(21:12) Google reviews

(23:04) Marketing and client acquisition

(28:33) Trainer support

(29:50) Operational efficiency and staffing

(36:38) Future plans

(39:01) Where to go to find Joe

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) catches up with Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs about how he raised $3.5M, his plans to grow, and what's next for the brand.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=en

The Athletic Clubs (website) - https://www.the-athleticclubs.com/

🔥 Show Notes:

(00:00) Introducing Dane

(1:40) What are The Athletic Clubs?

(5:02) Expansion plans

(9:39) Why raise money? 

(12:32) Run a successful gym with Kilo (visit https://usekilo.com/)

(13:04) Criteria for gyms

(16:01) Process for raising money

(23:39) Benchmarks for Private Equity firms

(28:37) Future plans and Dane's role

(32:50) Where to go to find Dane

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joshua Fry from OCR Academy to break down how his unique obstacle course gym serves kids and adults—and brings in $6,000 a week from birthday parties and $140,000 from camps.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

OCR Academy - https://www.instagram.com/ocracademy/

OCR Academy (website) - https://www.ocracademy.ca/

🔥 Show Notes:

(00:00) Introducing Joshua

(1:15) OCR Academy overview and background

(8:24) Gym facility and equipment

(12:09) Class schedule and revenue streams

(18:25) Run a successful gym with Kilo (visit https://usekilo.com/)

(18:57) Health and safety at the gym

(20:52) Lead generation and follow-up

(24:02) Memberships, marketing, and member experience

(31:10) Staffing

(34:04) Can CrossFit gyms run this program?  

(37:27) Marketing and community engagement

(40:44) Where to go to find Joshua

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Anthony Zangara (https://www.instagram.com/zangara_and_co/) about how he went from running juice bars to building a growing gym brand called Grind Gyms—plus why his second location grew 5x faster than his first.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Grind Gyms - https://www.instagram.com/grindgyms/

Grind Gyms (website) - https://www.grindbaltimore.com/

🔥 Show Notes:

(00:00) Introducing Anthony

(4:19) Starting the first gym

(8:27) Challenges and solutions in the first gym

(17:57) Expansion, marketing, and community engagement

(26:16) Run a successful gym with Kilo (visit https://usekilo.com/)

(26:47) The second gym

(37:23) Marketing the two gyms

(41:48) Future plans

(44:20) Where to go to find Anthony

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez talk with Kyle and Jessica Dosterschill from Hunger in the Wild Gym about how they turned a basement weightlifting gym into a growing brand—and how social media played a key role in getting them there.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Hunger in the Wild - https://www.instagram.com/hungerinthewild/

Hunger in the Wild (website) - https://hungerinthewild.com/

Kyle - https://www.instagram.com/kyledosterschill/

Jessica - https://www.instagram.com/jessdosterschill/

🔥 Show Notes:

(00:00) Introducing Kyle & Jessica

(1:41) Starting the gym in a basement

(14:27) Growing the member base

(18:54) Run a successful gym with Kilo (visit https://usekilo.com/)

(19:26) Using social media

(20:48) Current offerings and pricing

(29:38) Branding and culture

(38:06) Team roles and creating content

(46:33) Future plans

(48:38) Where to go to find Kyle & Jessica

🌎 In this episode, Mateo Lopez sits down with Marie Merritt (https://www.instagram.com/momentummarie/) from Momentum Fit to talk about the Black Friday strategy that brought in $159,000 in just 24 hours—and what gym owners can do to run successful sales without hurting their brand.

P.S. If you like the show, then you'll love the Gym Worldnewsletter. Every Friday, John Franklin breaks down the possibilities of makingmoney in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so youdon't miss out.

📱 Socials:

Momentum Fit - https://www.instagram.com/getmomentumfit/

Momentum Fit (website) - https://getmomentumfit.com/

🔥 Show Notes:

(00:00) Introducing Marie

(2:13) What is Momentum Fit?

(6:50) Packaging and pricing

(13:42) Black Friday sale strategy

(23:02) Run a successful gym with Kilo (visit https://usekilo.com/)

(23:34) Advice for sales and discounting

(28:21) Marketing and client engagement

(31:54) Team training and retention

(35:53) Leadership and business development

(43:57) Future plans and advice for gym owners  

(47:55) Where to go to find Marie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez talk with Conor Oakley (https://www.instagram.com/oakleyfitnesscoaching/) from Forged Fitness about how he built his gym, transitioned into HYROX training, and grew a fitness league that brings in over $2K per event with HYROX-style competitions.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Forged Fitness - https://www.instagram.com/forged_fitness_hintonburg_/

Forged Fitness (website) - https://www.crossfithintonburg.com/

Ottawa Fitness League - https://www.instagram.com/ottawa_fitness_league/

🔥 Show Notes:

(00:00) Introducing Conor

(1:33) The origins of Forged Fitness

(11:23) HYROX training

(16:16) Monetization and marketing HYROX 

(23:56) Run a successful gym with Kilo (visit https://usekilo.com/)

(24:28) Memberships and revenue

(28:35) Can any gym offer HYROX training?

(31:24) Ottawa Fitness League 

(43:36) How to run a good gym event

(48:01) Where to go to find Conor

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Zach Peterson (https://www.instagram.com/zachjpete/?hl=en) from Empyre Fitness to talk about how to went from running a tattoo-inspired fashion and apparel brand to building a profitable gym business.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Empyre Fitness - https://www.instagram.com/empyre_fitness/?hl=en

Empyre Fitness (website) - https://www.empyrefitness.com/

Tattooed & Successful - https://tattooedandsuccessful.com/

🔥 Show Notes:

(00:00) Introducing Zach and his entrepreneurial journey

(4:18) Early marketing strategies

(8:26) Transition to the gym, operations, and trainer support

(23:02) Marketing the gym today

(26:01) Managing staff

(27:37) Run a successful gym with Kilo (visit https://usekilo.com/)

(28:09) Future plans and expansion

(29:09) Staff, pay, and revenue breakdown

(30:56) Managing the space

(32:17) Challenges and lessons learned

(35:24) Keeping the gym clean

(38:12) Selling gym merchandise

(41:38) Balancing multiple ventures

(42:59) Where to go to find Zach

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Jay Rhodes (https://www.instagram.com/jayrhodes/) from CrossFit Outlaw North about how he built a CrossFit gym that brought in $887,000 in annual revenue last year with 270 members.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

CrossFit Outlaw North - https://www.instagram.com/outlaw_north

CrossFit Outlaw North (website) - https://crossfitoutlawnorth.com/

Train For A Great Life podcast - https://open.spotify.com/show/0xSp704MfG5yw7L7Mz8vi7?si=99d5eb69c3a04bf5

🔥 Show Notes:

(00:00) Introducing Jay

(4:22) Transition to gym ownership

(7:21) Growth and expansion of the gym

(13:05) Strategies to grow revenue

(18:51) What's helped Jay run a successful CrossFit gym?

(25:33) The impact of having a successful gym

(27:52) Run a successful gym with Kilo (visit https://usekilo.com/)

(28:24) Advice for gym owners

(31:21) Thoughts on CrossFit and affiliation

(36:50) Where to go to find Jay

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Damon Vincent (https://www.instagram.com/damon_vee/) from Train Unique about how he built a gym for special needs athletes that now brings in $45,000 a month.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Train Unique - https://www.instagram.com/wetrainunique/

Train Unique (website) - https://fitnessforspecialneeds.com/

🔥 Show Notes:

(00:00) Introducing Damon and the origins of Train Unique

(7:58) Packaging and pricing

(9:46) Working with special needs athletes

(11:15) Hiring and staff  

(11:59) The space

(14:33) Run a successful gym with Kilo (visit https://usekilo.com/)

(15:05) Operational details

(20:28) Advice to gym owners

(21:24) Marketing strategies and the sales process

(27:28) Where to go if you want to find Damon