Habits and Hustle

Why are women still afraid of strength training? Fitness phenom Senada Greca joins me on the Habits and Hustle podcast to share how she has spent years proving that lifting weights won't make you bulky - it'll make you powerful.

We discuss why cardio culture is holding women back, reveal her exact weekly workout routine, and break down the psychological barriers keeping people from the gym. Plus, Senada shares what it was really like training Kim Kardashian full-time, why she works out barefoot, and her thoughts on trendy wellness practices like fasting and cold plunges for women.

Senada Greca is a fitness trainer and entrepreneur with over 6 million Instagram followers. She's the founder of the WeRise fitness app and former personal trainer to Kim Kardashian. Originally from Albania, she holds degrees in business and transitioned from pharmaceutical sales to become one of social media's most trusted fitness voices.

What We Discuss:

(01:00) Fitness Entrepreneur's Journey to Success

(07:58) Transitioning From Cardio to Strength Training

(15:49) Maximizing Strength Training Efficiency and Frequency

(23:49) Optimizing Strength Training and Foot Health

(32:09) Overcoming Fitness Excuses and Consistency

(41:35) Importance of Fitness and Nutrition

(48:18) Daily Routine and Healthy Eating

(01:01:10) Impact of Fasting and Cold Plunges

(01:08:13) Maximizing Strength Training Variety and Progress

(01:19:05) Incorporating Pilates and Strength Training

(01:25:53) Powerful Networking and Positive Energy

…and more!

Thank you to our sponsors:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Senada Greca:

Website: WeRise app

Instagram: @senada.greca

Why do women struggle more with intermittent fasting than men? And what's the real secret to building bone density that most women are missing? In this Fitness Friday episode, exercise physiologist Dr. Stacy Sims and I break down the biological differences that make popular health trends work differently for women.

We explore the concept of "polarized training"—why women need to go super hard or super easy, avoiding that moderate-intensity middle zone that can actually increase cortisol and visceral fat. We also discuss the fascinating brain differences between men and women that make fasting potentially harmful for women's hormones, sleep, and body composition.

Dr. Stacy Sims is an international exercise physiologist and nutrition scientist who specializes in sex differences in training, nutrition, and environmental conditions. She's the author of "Roar" and "Next Level" and has spent decades researching how women's unique physiology requires different approaches to health and fitness.

What we discuss:

• The polarized training approach: why moderate intensity is the enemy

• Minimum effective dose for women's training (hint: it's less than you think)

• Why jump training beats running for bone density

• The specific type of jumping that builds bones (it's not what you expect)

• Why trampolines don't count for bone building

• The brain differences that make fasting risky for women

• Why women become "anabolically resistant" at 40 and need more protein

• The top 3 supplements every woman needs

Thank you to our sponsor:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more from Dr. Stacy Sims:

Website: https://www.drstacysims.com/

Instagram: https://www.instagram.com/drstacysims

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements

Are we living in a victim culture? Cognitive psychologist Scott Barry Kaufman thinks so - and his new book "Rise Above" is the antidote we desperately need.

In this Habits and Hustle episode, Scott and I dive into what separates those who rise above their circumstances from those who stay stuck. We discuss the difference between being victimized and having a victim mindset, explain why vulnerable narcissism is worse than grandiose narcissism, and reveal how "affirming therapy" might actually be keeping people trapped. Plus, Kaufman shares his sailboat model of self-actualization and why psychological flexibility is the key to resilience.

Scott Barry Kaufman is a cognitive psychologist, author, and podcaster who teaches at Columbia University. His research focuses on intelligence, creativity, and human potential. He's the author of several books including "Ungifted" and runs the Center for Human Potential coaching program.

What We Discuss:

(01:00) Self-Actualization and Overcoming Victim Mindset

(10:05) The Complexity of Narcissism Mindset

(14:37) Rise Above

(29:40) Understanding Victim Mindset and Toxic Activism

(37:49) Left-Wing Authoritarianism and Victim Mindset

(44:45) Therapy Trends and Personal Growth

(52:34) The Psychology of Polarization and Shame

(58:52) Cultivating Psychological Flexibility and Identity Evolution

(01:08:41) The Importance of Curiosity in Intelligence

…and more!

Thank you to our sponsors:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Dr. Scott Barry Kaufman:

Website: https://scottbarrykaufman.com/

Instagram: @scottbarrykaufman

Why do women and men get vastly different results from the same workout and diet plan? In this Fitness Friday episode on the Habits and Hustle podcast, I sit down with Dr. Stacy Sims, exercise physiologist, who reveals the differences that affect every aspect of how women should approach fitness and nutrition.

We dive into how puberty creates a biomechanical shift that changes everything and reveal why popular fitness trends like Zone 2 training and Orange Theory classes may actually be working against women's biology. We also share the specific strategies women need to combat muscle loss, maintain bone density, and optimize body composition.

Dr. Stacy Sims is an international exercise physiologist and nutrition scientist who specializes in sex differences in training, nutrition, and environmental conditions. She's the author of "Roar" and "Next Level" and has spent decades researching how women's unique physiology requires different approaches to health and fitness.

What we discuss:

• Why women are born with different muscle fiber types than men

• Why Zone 2 training isn't optimal for most women throughout their lives

• The importance of power-based and strength training for women's longevity

• How perimenopause changes training needs

• Why moderate intensity workouts can increase cortisol and visceral fat

• Why women need heavy lifting (0-6 reps) during perimenopause

• Why women are more prone to ACL injuries and frozen shoulder

Thank you to our sponsor:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more from Dr. Stacy Sims:

Website: https://www.drstacysims.com/

Instagram: https://www.instagram.com/drstacysims

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements

Are you being told hormones are dangerous while suffering through menopause symptoms? In this episode of the Habits and Hustle podcast, I sit down with hormone pioneer Dr. Erika Schwartz, who reveals why the 2002 Women's Health Initiative study destroyed women's health for decades.

We explore how 7 million women were wrongly taken off hormones overnight, why your gynecologist still fears HRT, and the difference between bioidentical and synthetic hormones. Dr. Schwartz explains why pellets are dangerous, shares her daily supplement stack, and reveals how to find the right hormone doctor when the medical system has failed you.

Dr. Erika Schwartz is a board-certified internist and hormone expert with over 30 years of experience. She's the author of "Don't Let Your Doctor Kill You" and became the leading hormone authority after her book "The Hormone Solution" hit #2 on Amazon the same year the flawed hormone study was published.

What We Discuss:

(06:50) Debunking Myths About Hormone Replacement

(14:25) Navigating the Broken Medical System

(19:20) Optimizing Health Through Hormone Replacement

(35:56) Foundation of Hormones and Supplements

(47:59) The Dark Truth About Medical Insurance

(52:48) Exploring Supplements for Health

(01:06:24) Empowering Women in Healthcare

…and more!

Thank you to our sponsors:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Dr. Erika Schwartz:

Website: https://drerika.com/

Books: https://drerika.com/publications/

Instagram: https://www.instagram.com/drerikaschwartz/

How does a busy congressman maintain peak physical condition while juggling DC politics and constant travel? In this Fitness Friday episode on the Habits and Hustle podcast, I am joined by Congressman Wesley Hunt as he breaks down his unconventional approach to fitness and nutrition that keeps him razor-sharp.

We dive into his extreme intermittent fasting protocol, his massive one-meal-a-day strategy, and why he never schedules breakfast meetings. Hunt also shares his strategic workout split, 10,000-steps-a-day commitment, and how he stays disciplined with his three-days-on, one-day-off lifting routine even during hectic congressional schedules.

Wesley Hunt represents Congressional District 38 in Houston, Texas. A West Point graduate and former Apache helicopter pilot, Hunt served eight years in the Army before entering politics. He currently serves on the House Judiciary and Natural Resources committees.

What we discuss:

• 20-hour intermittent fasting and one-meal-a-day protocol

• Eating 33-ounce steaks and whole chickens in single sittings

• 10,000 steps daily through strategic treadmill and walking

• Three-day workout split: legs, chest/triceps, back/biceps

• Why he avoids breakfast meetings and alcohol

Thank you to our sponsor:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more about Wesley Hunt:

Website: https://hunt.house.gov/

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements

Did you know you can detect Alzheimer's risk in your 20s with a simple blood test? In this Habits and Hustle episode, I sit down with Dr. Dale Bredesen, the first scientist to successfully reverse Alzheimer's disease.

We explore the three major causes of cognitive decline, why your brain fog might be pre-Alzheimer's, and the shocking truth about everyday toxins like sushi, hair dye, and microplastics. We also dive into the KetoFlex 12-3 protocol and why 45 million Americans are headed for Alzheimer's. From sleep apnea's brain damage to the surprising benefits of saunas and cold plunges, this episode transforms everything you thought you knew about brain health.

Dr. Dale Bredesen is an internationally recognized expert in neurodegenerative diseases and creator of the ReCODE Protocol™. He earned his M.D. from Duke University, served as founding President and CEO of the Buck Institute, and is author of the New York Times bestseller The End of Alzheimer's.

What We Discuss:

(01:00) - Reversing Alzheimer's

(14:53) - Toxins and Brain Health

(21:31) - Brain Health and Sleep Quality

(36:01) - Toxins and Dietary Choices

(41:16) - Optimizing Brain Health Through Lifestyle

(50:55) - Reversing Inflammation and Brain Decline

(58:23) - Toxins, Mitochondria, and Cognitive Health

(01:19:40) - Differentiating Dementia From Alzheimer's

(01:23:59) - Achieving Optimal Brain Health Through Diet

(01:27:50) - Restoring Brain Energy With Ketones

…and more!

Thank you to our sponsors:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Dr. Dale Bredesen:

Website: https://www.apollohealthco.com/dr-bredesen/

Instagram: https://www.instagram.com/apollohealthco/

What's the secret to building discipline that actually sticks? In this Fitness Friday episode on the Habits and Hustle podcast, Congressman Wesley Hunt shares his no-nonsense approach to developing mental toughness through daily physical challenges.

We discuss why sweating every single day is non-negotiable - even if it means walking five miles on a treadmill after a steak dinner. We also explore his "just do it consistently" philosophy, the power of accomplishment psychology, and why he chooses intermittent fasting and strategic workout timing over perfection.

Wesley Hunt represents Congressional District 38 in Houston, Texas. A West Point graduate and former Apache helicopter pilot with three master's degrees from Cornell, Hunt served eight years in the Army before entering politics. He recently interviewed for Secretary of Defense and continues to serve on the House Judiciary and Natural Resources committees.

What we discuss:

• The "sweat every day" rule for building discipline

• Why consistency beats perfection in fitness routines

• Using superficial goals (beach body) as legitimate motivation

• Michael Jordan's self-motivation mind tricks

• One meal a day strategy for busy travel schedules

• Working out between noon and 4 PM vs. morning routines

Thank you to our sponsor:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more about Wesley Hunt:

Website: https://hunt.house.gov/

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements

Are you wasting money on trainers who spend more time on their phones than coaching you? In this episode of the Habits and Hustle podcast, I sit down with the Mind Pump team—Sal, Adam, and Justin—who reveal the red flags that expose terrible trainers. 

We explore why weighted vests are causing injuries in middle-aged women and why the ripped trainer might be your worst choice. The guys share their simple five-exercise formula that transforms bodies, explain why training like a powerlifter gets women lean, and debunk protein myths flooding social media.

Mind Pump is a top fitness podcast hosted by Sal Di Stefano, Adam Schafer, and Justin Andrews—former personal trainers with over 60 combined years of experience. They've built a fitness empire through their evidence-based approach, creating the MAPS program series that sells 240 copies daily worldwide while training clients who stay consistent for life.

What We Discuss: 

(08:26) Indicators of a Good Personal Trainer

(19:55) Core Values in Business

(25:56) Building a Strong Fitness Business

(33:20) Strength Training for Women

(38:13) Effective Strength Training for Bodies

(49:23) Effective Ab Training Strategies

(54:46) Ineffective Exercise Trends and Weighted Vests

(01:06:06) Protein vs. Whole Foods Debate

…and more!

Thank you to our sponsors:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off 

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off. 

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more from Jen: 

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen  

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagement

Find more from Mind Pump:

Podcast: https://mindpumppodcast.com/ 

Instagram :https://www.instagram.com/mindpumpmedia/ 

Can you eat huge portions and still stay lean? In this Fitness Friday episode on the Habits and Hustle podcast, Liron Kayvan and I dive into volume eating strategies and the psychology behind food cravings.

We discuss practical tricks for people who love to eat big portions, why hot beverages beat smoothies for satiation, and the fundamental mindset shift that separates fit people from those who struggle. Plus, we explore whether our bodies are naturally wired to crave healthy foods or if discipline is always required.

Liron Kayvan founded BFLA in 2019. He's a NASM Certified Group Fitness Instructor, Personal Trainer, and Transformative Life Coach. Liron has competed in Amateur MMA, Brazilian Jiu Jitsu, and Rugby and has been a Fitness Coach for over 10 years.

What we discuss:

• Volume eating strategies for big appetites

• Why hot bone broth beats cold smoothies

• The "horse trough salad" method

• Planning ahead to avoid food emergencies

• Well-done vs. rare foods for slower eating

• The real vs. fake food satisfaction principle

• Why almond milk might be sabotaging your goals

• Calories in vs. calories out reality

• The paradigm shift: craving nutrients vs. fighting cravings

• Delayed gratification mindset for exercise

• Focus on how you feel after workouts, not before

Thank you to our sponsor:

Momentous: Shop this link and use code Jen for 20% off

Therasage: Head over to therasage.com and use code Be Bold for 15% off

TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100.

Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout.

Bio.me: Link to daily prebiotic fiber here, code Jennifer20 for 20% off.

David: Buy 4, get the 5th free at davidprotein.com/habitsandhustle.

Find more about Liron Kayvan:

Website: https://www.beyondfitnessla.com/

Instagram: @beyondfitnessla

Find more from Jen:

Website: https://www.jennifercohen.com/

Instagram: @therealjencohen

Books: https://www.jennifercohen.com/books

Speaking: https://www.jennifercohen.com/speaking-engagements