Handbag Designer 101

Ever wonder how a name can shape a person’s journey? Vidyuth Srinivasan, the dynamic CEO of Entrupy, joins us to share his experiences navigating life in the U.S. with a unique name. Vidyuth opens up about his adventurous path from India to New York City and how his role as the "black sheep" in his family fueled his entrepreneurial spirit. Together, we reflect on respecting cultural identities and the delicate balance between staying true to oneself and making communication more accessible in a new environment.

Vidyuth’s transition from journalism to entrepreneurship is nothing short of inspiring. He shares how a secure upbringing allowed him to explore creative ambitions, ultimately leading to founding a company focused on building trust through randomness and Entrupy. Alongside his co-founder, Vidyuth embarked on a mission to authenticate transactions and uncover the truth in exchanges where trust is often lacking. This episode highlights how embracing risk and independence can lead to groundbreaking innovations in fields as diverse as technology, fashion, and cultural significance.

The challenges of counterfeiting and the quest for authenticity in the fashion industry come alive as Vidyuth recounts his journey to develop an authentication technology. We explore the intricacies of distinguishing authentic products from counterfeits and the global effort to create a reliable database of authentic goods. Vidyuth offers a compelling look at how understanding fashion items' history and cultural significance can enhance efforts to combat counterfeiting. Through personal anecdotes and professional insights, listeners are invited to consider their role in fostering transparency and integrity in their personal lives and as consumers in a complex marketplace.

Follow Vidyuth:

https://www.instagram.com/entrupy/

https://www.entrupy.com/ 

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What does it take to carve out a niche in a market dominated by global giants? Join us for an inspiring exploration with Ori Lehavi as he shares the remarkable story of his mother, Daniella Lehavi, who paved the way for designer handbags in the early 90s. Despite facing sexism and a lack of recognition for design as a profession, Daniella built a standout brand that captured the hearts of many. Ori offers personal anecdotes from his childhood, revealing how their living room doubled as a studio and showroom, embodying the challenges and triumphs of pioneering in an industry largely uncharted for women.

The episode unfolds into a poignant narrative of legacy and personal growth. Ori opens up about the emotional journey of stepping into the family business straight out of university and the profound impact of continuing his mother’s legacy after her sudden passing. He shares the inner workings of navigating the expectations tied to a family-run enterprise and balancing them with his architectural interests. Discover how Ori draws inspiration from global brands to reintroduce vintage designs while adapting to the digital age of fashion, all in a bid to honor and evolve Daniela's esteemed brand. This is a story of dedication, innovation, and the enduring spirit of a family legacy.

Follow Ori:

https://daniellalehavi.com/

https://www.instagram.com/daniellalehavi/

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Register for the Handbag Designer 101 Masterclass:

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Book a handbag session with Emily:

https://www.emilyblumenthal.com/

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Discover how Alison  Bringé, the visionary Chief Marketing Officer of Launchmetrics, has reshaped the landscape of the fashion, lifestyle, and beauty industries. With exclusive insights into her transformative journey from brand-side roles to the dynamic world of data and software at Launchmetrics, Alison reveals the secrets behind the company's evolution from Fashion GPS to a leading force in fashion technology. Learn how Launchmetrics carves its niche by focusing exclusively on fashion, providing brands with the tools they need to thrive, and playing a pivotal role in iconic events like New York Fashion Week.

Embark on an enlightening exploration of how Alison's international experiences have honed her understanding of global consumer behavior. From Florida to Milan, New York, and London, her story illustrates the boldness required to embrace new challenges and the rich cultural insights gained along the way. The discussion highlights the critical importance of tuning into cultural trends and consumer habits to craft effective brand strategies. Alison offers invaluable advice on harnessing a global perspective to inform smarter business strategies, ensuring designers and brands can meet the ever-evolving needs of their consumers. Tune in for expert advice, personal anecdotes, and a wealth of knowledge on navigating the fast-paced world of fashion marketing.

Follow Alison:

https://www.linkedin.com/in/alison-bringe/

launchmetrics.com 

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Register for the Handbag Designer 101 Masterclass:

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Book a handbag session with Emily:

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Subscribe on Youtube:

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How does a young entrepreneur overcome the odds to build a luxury handbag brand while still in school? Our special guest, Wilglory Tanjong of Anima Iris, reveals her extraordinary journey, sharing candid stories from her time juggling business school with the launch of her fashion venture. Wilglory opens up about the hurdles she faced, the creative energy of New York City, and why real-world experience was her greatest teacher. Her insights offer a fresh perspective on navigating the fashion industry without conventional support systems.

From the loss of a parent to the inspiration drawn from her stylish mother, Wilglory's path to entrepreneurship is deeply personal. She recounts her transition from academia and corporate life to documenting the lives of African entrepreneurs and founding Anima Iris. This heartfelt narrative highlights how her immigrant background and quest for meaningful work drove her to pursue her dreams against all odds, creating a brand that resonates globally.

The episode also uncovers the meticulous process behind Anima Iris' unique handbag designs. Wilglory talks about collaborating with talented artisans in Senegal and the cultural and practical challenges they overcame together. She emphasizes the importance of community in shaping her product line, from customer feedback to the power of social media engagement. Wilglory's audacious approach to strategic planning and maintaining stock to meet demand offers invaluable lessons for aspiring entrepreneurs, making this episode a must-listen.

Connect with Wilglory:

https://www.instagram.com/anima.iris/

https://www.instagram.com/wilgloryy/ 

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Register for the Handbag Designer 101 Masterclass:

https://www.emilyblumenthal.com/challenge-page/Masterclass

Book a handbag session with Emily:

https://www.emilyblumenthal.com/

Hire Emily to be a guest speaker at your event:

https://www.emilyblumenthal.com/speaking

Subscribe on Youtube:

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What's it like to transition from a small island to the bustling world of New York fashion? Victoria Sanchez-Lincoln shares her compelling journey from Puerto Rico to New York City, where she attended Pratt Institute and broke into the fashion industry. Her story is one of perseverance, cultural heritage, and the vital support of her grandmother, offering inspiring lessons for aspiring designers and fashion enthusiasts alike. 

From internships at Oscar de la Renta to pivotal roles at Mode Magazine and Latina Magazine, Victoria's career is a testament to seizing opportunities and building meaningful connections. Discover how a chance meeting with her super, Hal, ignited her path in fashion and how her experience at Mode Magazine shaped her career, even amidst the challenges of budget constraints and industry upheavals. Hear about the nuances of fashion editorial work and the invaluable mentorships that have guided her journey.

In our episode, Victoria also provides practical advice for budding designers on pitching to editors and navigating the ever-evolving landscape of fashion PR. Learn the importance of understanding your target audience, the need for concise and relevant information, and how public relations and editorial content intersect today. Join us for an insightful conversation filled with expert tips, personal anecdotes, and a look towards the future of Puerto Rican fashion.

Connect with Victoria:

https://www.instagram.com/victoriasanchez_lincoln

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Register for the Handbag Designer 101 Masterclass:

https://www.emilyblumenthal.com/challenge-page/Masterclass

Book a handbag session with Emily:

https://www.emilyblumenthal.com/

Hire Emily to be a guest speaker at your event:

https://www.emilyblumenthal.com/speaking

Subscribe on Youtube:

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How does one transform a serendipitous moment into a decade-long triumph in fashion? Join me as I sit down with the phenomenal Zainab Ashadu, founder of Zashadu, to uncover the secrets behind her extraordinary journey from Lagos to London and back. Through her heartfelt narratives, Zainab shares how her unique upbringing and unwavering commitment to her craft have elevated Nigerian handbag design to international acclaim. From the early days of inspiration to the tenacious spirit that drives her today, this conversation is a testament to passion, resilience, and the pursuit of joy in one’s work.

We also examine the intricate process of establishing a handbag brand in Nigeria, navigating local artisan collaborations, and overcoming production challenges. Discover how Zainab innovates with local postal services to tackle international shipping hurdles and keep her brand thriving. Whether you’re an aspiring designer or fascinated by the art of handbag creation, this episode offers a treasure trove of insights and inspiration. Don't miss this captivating discussion with one of Nigeria's most influential designers.

Follow Zashadu:

https://www.instagram.com/zashadu/

https://www.instagram.com/zainabashadu 

Shop Handbag Designer 101 Merch:

https://www.emilyblumenthal.com/category/all-products

Register for the Handbag Designer 101 Masterclass:

https://www.emilyblumenthal.com/challenge-page/Masterclass

Book a handbag session with Emily:

https://www.emilyblumenthal.com/

Hire Emily to be a guest speaker at your event:

https://www.emilyblumenthal.com/speaking

Subscribe on Youtube:

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Ever wondered how to balance transparency and creativity in modern advertising? In this enlightening episode of the Handbag Designer 101 podcast, we welcome Lauren Parker, the dynamic director of Fairchild Studios, to share her wealth of knowledge on managing sponsored content across multiple platforms such as webinars, fireside chats, and white papers. Lauren uncovers the intricacies of thought leadership and storytelling in promoting a company's product, offering a masterclass in how brands can maintain authenticity and transparency in today’s evolving advertising landscape.

Next, we navigate the bustling world of trade shows, focusing on the unique challenges and opportunities they present for small and independent brands. Get insider tips on making a splash at events like Licensing Expo and the Fancy Food Show, from innovative booth designs to engaging storytelling techniques. Lauren and I tackle the increasingly vital role of sustainability in brand narratives, weighing the financial and logistical hurdles that small brands face when adopting eco-friendly practices.

Finally, we delve into the multifaceted realm of sustainable fashion, media relations, and trend forecasting. We peel back the layers on the environmental impact of leather, the importance of consistent social responsibility, and the crucial elements of a newsworthy press release. Explore the latest in color trends and material innovations, and discover how brands can navigate the intricate market dynamics of today, especially with the rising consumer interest in vintage fashion. This episode is a treasure trove of insights for anyone passionate about the ever-evolving fashion industry.

Connect with Lauren: 

https://www.linkedin.com/in/lauren-parker-6490591/

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Register for the Handbag Designer 101 Masterclass:

https://www.emilyblumenthal.com/challenge-page/Masterclass

Book a handbag session with Emily:

https://www.emilyblumenthal.com/

Hire Emily to be a guest speaker at your event:

https://www.emilyblumenthal.com/speaking

Subscribe on Youtube:

https://www.youtube.com/c/HandbagDesigner101-IHDA

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Who wouldn't want a peek into the creative mind of a renowned handbag designer? We've got Jonathan Romero on the show today, and his fascinating journey from the busy streets of New York to the renowned halls of the Fashion Institute of Technology is sure to draw you in. He's not just sharing his personal story, he's also shedding light on his unique creative process and the importance of a supportive family network in the face of challenges. Jonathan's tales of innovation and passion are set to captivate aspiring designers and handbag enthusiasts alike.

Imagine if you could revolutionize your design process with the power of technology. That's precisely the tale we're spinning today as we tap into the world of 3D printing. We're joined by an avant-garde designer who seamlessly integrated this cutting-edge technology with traditional fashion materials to create truly unique handbags. From the challenges of pricing and production to the use of biodegradable materials, she offers an enlightening peek into the future of fashion design. This episode is packed with practical insights that will pique the interest of tech enthusiasts and fashion lovers.

Have you ever wondered how to balance quality and affordability in the handbag industry? We wrap up today's episode with a designer mastering this delicate balance. We explore her decision to shift focus to direct-to-consumer sales and navigate the competitive retail market alongside innovative customer acquisition strategies like customization. Plus, there's a sneak peek at her plans for a holiday season launch. The cherry on top? We're sharing tips on maintaining brand identity amidst all these changes. Buckle up, folks - it's going to be an insightful ride.

Connect with Jonathan: 

https://www.youtube.com/@romerony
https://www.instagram.com/romeronewyork/ 

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https://www.emilyblumenthal.com/category/all-products

Register for the Handbag Designer 101 Masterclass:

https://www.emilyblumenthal.com/challenge-page/Masterclass

Book a handbag session with Emily:

https://www.emilyblumenthal.com/

Hire Emily to be a guest speaker at your event:

https://www.emilyblumenthal.com/speaking

Subscribe on Youtube:

https://www.youtube.com/c/HandbagDesigner101-IHDA

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Can childhood friendships transform into successful business ventures? Tune in as we chat with Ryan Lane and Xander Chase, the dynamic founders of FTL Bags, who turned their bond from high school wrestling practices into a booming handbag brand. Their journey, from initial career paths in finance to a pivotal phone call that marked the beginning of their entrepreneurial adventure, is inspirational. Discover how their complementary skills and history have shaped their venture into a brand loved by young professionals.

Ryan and Xander walk us through their meticulous process of building FTL Bags step by step. From brainstorming in a New York apartment to overcoming the hurdles of finding the right manufacturer, their story is a testament to persistence. They share valuable insights into creating a product from scratch, even without a background in design, and how they navigated the complexities of sourcing materials and managing R&D amid a global pandemic. Their experience highlights the importance of setting and achieving specific, measurable goals at each stage of the journey.

The episode also delves into the strategic decisions that have fueled their brand's growth. Learn how Ryan and Xander expanded their product line while maintaining a consistent aesthetic, managed co-founder relationships, and opted for bootstrapping over equity funding. Their approach to financial discipline and viral social media success offers actionable lessons for both aspiring entrepreneurs and seasoned business owners. Don't miss out on their compelling story, filled with practical advice and inspiration for anyone looking to make their mark in the world of fashion.

Connect with FTL Bags:

https://www.instagram.com/ftlbags/

Shop Handbag Designer 101 Merch:

https://www.emilyblumenthal.com/category/all-products

Register for the Handbag Designer 101 Masterclass:

https://www.emilyblumenthal.com/challenge-page/Masterclass

Book a handbag session with Emily:

https://www.emilyblumenthal.com/

Hire Emily to be a guest speaker at your event:

https://www.emilyblumenthal.com/speaking

Subscribe on Youtube:

https://www.youtube.com/c/HandbagDesigner101-IHDA

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Is there a deeper story behind the handbags you adore? We have the privilege of talking with Karima Bidar of Isli Studio, the dual-homed handbag designer from France and Morocco, in this episode. Her tale weaves together a tapestry of skilled craftsmanship in Morocco and the intricate artistry of handbag design. Karima reveals how her unique dual-identity influences her work and the significance of her personal relationships with the artisans she collaborates with. Prepare to navigate the triumphs and trials she encountered as an industry pioneer, her dedicated investment in Moroccan craftsmanship, and her unwavering commitment to her home country.

Our exploration doesn't stop there. We uncover the highs and lows of producing handbags in Morocco and grasp the importance of clear vision and understanding the production process in working with international factories. We also dive into the challenges many designers face due to a lack of proper guidance and resources. Finally, we delve into Morocco's leather production industry, as Karima shares her vision to bring about significant changes. If you're an aspiring designer or a curious handbag enthusiast, this engaging conversation is a treasure trove of valuable insights. Tune in and get ready to view your beloved handbag in a whole new light.

Follow Karima:

https://www.instagram.com/isli.studio/ 

Shop Handbag Designer 101 Merch:

https://www.emilyblumenthal.com/category/all-products

Register for the Handbag Designer 101 Masterclass:

https://www.emilyblumenthal.com/challenge-page/Masterclass

Book a handbag session with Emily:

https://www.emilyblumenthal.com/

Hire Emily to be a guest speaker at your event:

https://www.emilyblumenthal.com/speaking

Subscribe on Youtube:

https://www.youtube.com/c/HandbagDesigner101-IHDA

Follow me on Instagram:

https://www.instagram.com/handbagdesigner/

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https://www.tiktok.com/@handbagdesigner

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