#520 What if the product you’ve been searching for doesn’t exist — so you build it yourself? In this episode hosted by Kirsten Tyrrel, we dive into the inspiring story of Carmelo Marsala, founder of Spray-Net, a revolutionary home services franchise that combines patented paint formulations with a high-performance business model. Carmelo shares how he spotted a massive gap in the market while running a local service business, and how that “aha” moment led to the creation of a proprietary product line, multiple patents, and a growing international franchise. From formulating science-backed solutions to building a fully supported, turnkey business model for franchisees, Carmelo unpacks the steps he took to grow Spray-Net into a scalable, sought-after opportunity. If you're looking to start your own business — and want something unique, tested, and profitable — this episode is a must-listen!

What we discuss with Carmelo:

+ Identifying a market gap through experience

+ Creating a patented paint formulation

+ Starting with a franchise before inventing the product

+ Transitioning from operator to franchisor

+ Supporting franchisees with marketing and call center

+ Franchisees don’t need painting experience

+ Scalable business with low overhead

+ Unique selling proposition: proprietary products

+ Expansion across North America and beyond

+ Keys to franchisee success and profitability

Thank you, Carmelo!

Check out Spray-Net at Spray-Net.com.

Check out Liqua-Roof at LiquaRoof.com.

Learn how you can become a Spray-Net franchisee.

Follow Carmelo on Facebook, Instagram, and LinkedIn (here and here).

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