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Starting out as a party-coordinator at a sports centre in his youth, Sam worked his way up to study at the European Institute of Fitness to qualify as a Master Personal Trainer. From 2010, he had a fitness boot camp business and successful podcast called Smash The Fat. Then in 2016, he decided to fully focus on improving public health by setting up and directing the Public Health Collaboration.

Timestamps: 00:00 Introduction 01:22 Professional background 02:24 New Zealand snowboard instructor 03:28 Master personal trainer 04:38 Working with Dr. David Unwin, Dr. Malhotra, Dr. Jen Unwin, Joan McCormack 05:53 Trying to help fix the health care system in the UK 06:12 Walking 2000 miles over 2 months 07:27 Shawn’s toenails falling off at Kilimanjaro 09:01 Bungee jumping 10:38 Overfeeding self-experiments 17:51 Satiety, fiber 19:17 Hormonal action on food weight loss/gain 21:42 Protein 23:02 Protein thermogenic effect 23:15 The Public Health Collaboration in the UK 29:06 PHCUK funding 31:46 Regulatory capture 36:05 Obesity in the UK 39:24 The UK NHS 40:10 Negativity or criticism 41:25 Plant-based propaganda 43:21 UK prime minister’s potential role in healthcare in the UK 47:21 Food prices rising 48:23 Boxing 49:58 Lifestyle Club

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