#480 What do you get when you mix a former Tesla sales star, a pandemic-era pivot, and a beat-up school bus turned boho lounge-on-wheels? You get Toasted Tours — a uniquely personal, wildly creative wine tour business built from the ground up by entrepreneur Kevin Throop! In this episode hosted by Kirsten Tyrell, Kevin shares how he walked away from the corporate grind to create a business on his own terms, starting with nothing but grit, a stimulus check, and a bold idea. From converting buses and 18-wheelers into Instagram-worthy tour experiences to navigating California’s intense regulations, Kevin breaks down the real behind-the-scenes of building a standout business in a saturated industry — and why being yourself might just be your greatest business asset!

What we discuss with Kevin:

+ Tesla layoffs spark pivot

+ $3K school-bus makeover

+ Faith-fueled pandemic launch

+ Minimum research, max authenticity

+ Outrageous 18-wheeler tour idea

+ Social media wins first bookings

+ Scaling to four custom vehicles

+ Self-trust over imitation

Thank you, Kevin!

Check out Toasted Tours at ToastedTours.com.

Follow Kevin on Instagram.

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