Today on the podcast, I speak with Helen Paul-Smith — co-founder of ŌKU, harnessing the power of Aotearoa’s native plants to create organic herbal teas, health tonics, and skincare.

Helen founded ŌKU alongside her husband, medical herbalist and naturopath Scott Smith, in 2010. 

At ŌKU they are conscious of Maori Tikanga, ‘doing things the right way’, and this helps guide their decision-making processes. Sustainability is at the front and centre of their kaupapa, a deep connection to the whenua, and a belief in giving back to the environment that provides for them. Through planting initiatives, ethical harvesting, and donating a portion of every sale towards land restoration, Helen and Scott are ensuring that ŌKU remains a business that treads lightly while making a meaningful impact.

In this conversation, we talk about the quiet but steady growth of ŌKU, the importance of educating people on the incredible healing properties of Aotearoa’s native plants, staying true to your vision, navigating growth, and keeping the foundations strong through hard work, persistence, and heart.

I know you’ll love this kōrero with Helen as much as I did.

After listening, be sure to check out @oku_nz on Instagram and visit oku.co.nz to learn more about their incredible range of teas, elixirs, and balms—and the kaupapa that drives the business.

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A big thank you to our wonderful podcast sponsor, Iris Store and Studio - an experiential beauty destination, with a retail store in Wellington and an online store. Iris stocks internationally renowned, hard-to-find skincare makeup and fragrance brands and offers beauty services. Visit iris-beauty.co.nz for all your skin and beauty needs. 

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Hosted by Catie Dawson
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