Doug chats with Shawna Newman. She shares how she has been using AI content testing on multiple sites, highlighting the importance of backlinks and building trust flow rather than just accumulating links. They discuss sites affected by the Helpful Content Update and plans for recovery.

Shawna also brings up the importance of diversifying traffic and creating an active community around content. She talks about her agency, GrowthCupid, which offers services like human-edited AI content, backlinks, Faceless YouTube channels, Pinterest management, and more.

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