HerBusiness

"You can't sell a secret."

That's what Natasha Buttler, an expert marketer with almost 30 years of experience, tells us about why your marketing and visibility matters.

In this episode, we're talking about no-cost strategies that you can use to bring in clients, gain visibility, and improve your marketing campaigns.

Natasha shares her favourite free strategies, explains why simplicity and repetition always outperform complexity and reveals what powerful tools you're probably overlooking.

What You'll Learn in This Episode:

-> Proven, low-cost marketing strategies you can use as a small or medium-sized business.

-> Why simple, repetitive strategies yield long-term success.

-> How to optimise your Google Business Profile for free — and the one MISTAKE to avoid after setting up your profile.

-> The hidden power of showing your face in your brand to create authentic connections.

-> Networking made easy: Natasha's #1 tip to kick off events without the awkwardness.

-> How batching content can save you time and energy.

-> The secret to creating content your audience craves by listening to their questions and language.

-> Why it's okay (and effective!) to repeat what works in your marketing.

-> How to use niche messaging to speak directly to the right audience.

-> Why the person using your product isn't always your ideal customer.

-> Out-of-the-box strategies to elevate your social media game.

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Tradie Underwear: https://www.tradie.com/

Boost Marketing Services: https://boostmarketingservices.com.au/author/boostms/

What if getting more clients or making more sales wasn't left up to chance?

Spoiler Alert: It isn't left up to chance. Or at least for big businesses, it's not. There is a SCIENCE behind selling and persuading your ideal clients into buying. It's not magic, it's not manipulation – it's human psychology.

Let's walk through Robert Cialdini's 7 Principles of Persuasion, and then talk about how to apply them to your specific campaign assets.

What You'll Learn In The Episode:

-> The 1 thing you need to know about each of Cialdini's 7 principles and how they apply to your marketing

-> How to ethically influence your ideal clients without feeling pushy or manipulative

-> Why not every sales asset needs all 7 principles and how to strategically select the right ones

-> How to use reciprocity to build goodwill and create loyal customers

-> Why liking and relatability can make or break your connection with your audience

-> How to harness the power of social proof with testimonials, case studies, and reviews

-> The secrets to showcasing authority in your business through awards, credentials, and experience

-> How commitment and consistency can guide your ideal client step-by-step through your sales funnel

-> The most effective ways to use scarcity to create urgency and drive action

-> How to foster unity and build a sense of belonging in your community or audience

-> A step-by-step guide to incorporating these principles into your ads, email campaigns, and landing pages

Mentioned in This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

As small business owners, sales can be one of the most daunting aspects of business.

Sales are tied to so many negative stereotypes that just feel "icky". But in this episode, I'm talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the 'Yuck' Out of Selling to challenge that perception and redefine what sales should be about.

We're talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).

Here's what you'll learn in this episode:

-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.

-> Understand the nuances that define sales and marketing (and how they SHOULD work together).

-> Use storytelling to connect with your clients and make basic sales concepts more relatable.

-> Know how to access your clients' pain points and tailor your messaging directly to their needs.

-> Learn how to tailor your direct proposals so they're effective and focus on your client's needs.

-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.

-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100

More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/

Metisan - Improve Your Sales Results: https://www.metisan.com.au/

Social media can become the bane of many small business owners' existence.

Are you posting enough? Are your posts connecting with the right audience? Are you being engaging enough? How do you avoid being 'salesy'? WHAT do you even post?

The questions could go on. That's exactly why I've brought on Erika McInerney of Mac&Ernie for this episode, who has spent over 28 years helping small businesses simplify their social media strategies and make it work for them – NOT the other way around.

If you've ever felt stuck in the churn of creating content or unsure how to make social media meaningful for your business, this episode is for you.

What You'll Learn in this Episode:

-> Why posting every day without a strategy isn't just ineffective — it's exhausting.

-> How to align your social media efforts with your business goals.

-> The importance of understanding your ideal client and crafting clear messaging.

-> How to stop broadcasting and start engaging to build real connections.

-> The power of a "library" of pre-approved sales messages to overcome sales nerves.

-> Why engagement is more important than constant posting — and how to do it strategically.

-> The difference between social media and social networks (and why it matters).

-> How to balance building relationships with asking for the sale.

-> Why thinking of social media as a networking tool will transform how you show up online.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Mac&Ernie: https://www.macandernie.com.au/

Do you ever feel like you're running on empty, juggling all the balls, and just barely keeping it together? You're not alone.

In this episode, I'm opening up about the hard lessons I've learned about burnout, rest, and why it's not just OK – but essential – to take a step back sometimes.

If you've ever thought, "I can't afford to rest," think again. I'll show you how rest is the ultimate productivity weapon, how you can build it into your routine (without the guilt), and why it's the lifeblood of a business – and life – you truly love.

What You'll Learn in This Episode:

-> Why rest is the most underrated key to long-term business success.

-> The personal burnout story that changed how I work and live.

-> How Simone Biles' decision to step back inspired a global conversation about mental health.

-> The surprising ways rest fuels creativity, focus, and motivation.

-> My top five strategies to integrate rest into your busy schedule.

-> How setting boundaries helps you protect your energy and time.

-> Why scheduling rest is just as important as scheduling meetings.

-> How to delegate, automate, or eliminate tasks to free up your time.

-> The difference between intentional rest and mindless downtime – and why it matters.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Leanne Faulker - ReReadable: https://rereadable.com.au/

Naomi Gora - Brand Whisperers: https://brandwhisperers.com.au/

Episode 273 – Let's Talk about Mental Health for Small Business Owners with Leanne Faulkner: https://podcasts.apple.com/au/podcast/herbusiness-business-growth-strategies-for-women/id375381762

In this episode of the HerBusiness Podcast, we're joined by the incredible Danielle LaPorte to explore her take on goal-setting and what success in business REALLY means.

Danielle shares her journey from complete burnout to living with intention and introduces us to her concept of "Goals with Soul."

This episode has so many insights to align your business and your life with what truly matters to you. You'll walk away ready to get off the hamster wheel, take the time to reflect on your achievements, and create a more aligned approach to achieving your goals.

What You'll Learn in This Episode:

• Why traditional, ego-driven goals can leave you exhausted – even after achieving them.
• How to redefine success by focusing on what you want to embody rather than just what you want to achieve.
• Practical ways to integrate soulful values into the mundane and practical parts of your business – your marketing, pricing, and hiring.
• The importance of celebrating wins instead of always rushing to the next goal.
• How to identify and avoid fear-driven decisions that lead to burnout.
• Why aligning your goals with your soul's desires creates more meaningful and lasting success.
• How the Heart-Centered Planner can help you pause, reflect, and create a more intentional life and business.

Danielle's Heart Centered Planner – 20% OFFhttps://daniellelaporte.com/heart-centered-shop/

Listeners of HerBusiness can get 20% off a Heart-Centered Planner with code bizlove20 .

BONUS: Your planner comes with access to the Heart-Centered App and an ecosystem of support. PLUS free access to Danielle's Vision Builder virtual event on January 29, 2025.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Are you ready to stop doing it all yourself and start growing your dream business? In this episode of the HerBusiness Podcast, we're diving into one of the most exciting (and, let's be honest, sometimes intimidating) parts of business growth – building and leading a team.

Whether you're a solopreneur juggling all the tasks, running a micro business and ready to grow, or managing a full-scale business, this episode is packed with practical tips and real-world strategies to help you scale in a way that feels right for YOU.

I'm sharing lessons I've learned over the years – starting with just me and my partner PJ in a spare guest room – along with actionable steps you can take today to move from being a doer to becoming a confident leader.

In the Episode:

-> The stages of business growth and how to decide what level is right for you

-> Why solopreneurs often face burnout and how to take the first step toward building a team

-> How to create a vision for your business that aligns with your lifestyle and long-term goals

-> The key differences between running a micro business and a full-scale entrepreneurial business

-> Why "you can do anything, but not everything" is the mantra every business owner needs

-> Practical steps to identify which tasks you should delegate or outsource

-> The importance of hiring the right people to fill gaps in your business and free up your time

-> How to move from being a doer to being a leader in your business

-> Strategies to attract, manage, and retain a team that supports your vision

-> Tips for transitioning your mindset from working IN your business to working ON your business

Mentioned In This Episode:

https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

http://herbusiness.com/282

http://herbusiness.com/283

https://podcasts.apple.com/au/podcast/284-5-ceo-secrets-that-will-grow-your-business

https://www.amazon.com.au/Virtual-Freedom-Become-Productive-Business/dp/1939529743

https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/

What happens when you take on one of the most intense mental toughness challenges—and discover parallels to business success?

In this episode, Suzi chats with Jai Harvey-Yin, founder of Fabulosity, about her incredible journey completing 75 Hard, a program that demanded discipline, focus, and resilience.

Jai shares her strategies for staying consistent and overcoming unexpected challenges and how her experience with 75 Hard reshaped her mindset. We also explore the vital connection between personal transformation and business growth, including why your "why" matters, how to break through limiting beliefs, and how variety fuels Jai's passion for helping women over 40 rediscover their passion and well-being without overwhelm.

What You'll Learn in This Episode:

-> What is 75 Hard? A breakdown of the six daily non-negotiables and the mental toughness required.

-> Planning and Execution: How Jai balanced the program's demands with running a business and social commitments.

-> The Power of Your Why: How a compelling, even "superficial" goal can fuel success in challenges and business.

-> Overcoming Challenges: Jai's tips for dealing with social situations, unpredictable schedules, and staying accountable.

-> Key Business Lessons from Seventy-Five Hard: The importance of consistency, eliminating excuses, and pushing your limits.

-> Jai's Business Pivot: How stepping into a business that feels true to her has transformed her work and life.

TWO BONUS GIFTS FROM JAI HARVEY YINJai's passion is sharing her insights and unique perspective on life with women drawn to work with her.

Jai invites you to join her free online community.https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai

Sign up for a weekly newsletter with practical, woo and mindset tips.https://jaihy.com/soulalchemycodex

Mentioned in This Episode:

https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist https://jaihy.my.canva.site/" target="_blank" rel="noopener">Fabulosity https://www.facebook.com/groups/gratitude.attitude.joyous.abundance.with.jai https://jaihy.com/soulalchemycodex

In this episode of the HerBusiness Podcast, I'm sharing 5 CEO secrets to help business owners grow sustainably while stepping away from the all-consuming "grind" mindset.

If you've ever felt like you're working harder than ever but not seeing the results you want, this episode will help you shift your focus to what really matters.

From crafting a vision that pulls you forward to adopting a "do less and obsess" mindset, you'll get actionable advice and practical steps to reclaim your time, avoid burnout, and grow your business with clarity and intention.

This episode is all about leaving the hustle behind and stepping into your role as a visionary leader — because building a thriving business isn't about working harder; it's about working smarter.

What You'll Learn in This Episode:

-> Why your vision is your North Star and how to make it clear, actionable, and inspiring.

-> How to break down big goals into manageable projects and tasks that align with your vision.

-> Why stepping into your zone of genius – rather than trying to do it all – is essential for growth.

-> How to redefine productivity by focusing on progress, not busyness.

-> The importance of taking intentional breaks to recharge and enhance creativity.

-> How to use the 90-day cycle secret to plan and execute goals.

-> Why focusing deeply on fewer priorities leads to greater success.

-> How to evaluate opportunities to avoid shiny object syndrome and stay aligned with your goals.

-> Why prioritising self-care is key to maintaining energy and creativity.

-> How to achieve sustainable growth by creating a business that aligns with your vision and values.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Subscribe on Apple Podcasts Subscribe on Spotify

Mentioned in This Episode:

HerBusiness Network https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

Great at Work: How Top Performers Do Less, Work Better, and Achieve More by Dr. Morten Hansen https://www.amazon.com/Great-Work-Performers-Less-Achieve/dp/1501179519

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks https://www.amazon.com.au/Big-Leap-Conquer-Hidden-Level/dp/0061735361/

Episode 379 - (Don't) Blame It On the Algorithm—Create a System for Winning Ads with Jayne Day

Louise Davis - Louise Davis Consulting https://www.louisedavisconsulting.com/

How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025?

Then, you need a plan to make that happen.

The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results.

She's so good, we even use her to run our ads here at HerBusiness!

Here's What You'll Learn in the Episode:

-> Why planning your Facebook Ads strategy now is essential for long-term success.

-> How AI is reshaping the Meta Ads platform – what to watch out for, and how to use it to your advantage.

-> The return of carousels, static ads, and natural images as ad formats that you shouldn't stop using.

-> Why having a deep understanding of the customer journey is critical to creating ads that convert.

-> The importance of diversifying your marketing strategy BEYOND Facebook Ads – and what platforms you should be posting on.

-> How to create a simple yet effective follow-up process to maximise your leads and funnel them in.

-> Tips for creating Instagram Reels, reaching new audiences, and increasing the visibility of your business through organic traffic.

-> The metrics that every business owner should track, including lifetime customer value and conversion rates.

Don't forget to grab these resources:

Struggling to set up your Facebook Ads?

Facebook is the most used social media channel around the world, which makes it an effective advertising tool for many businesses.

Creating a Facebook Ad Campaign can take some time. Multiple elements, including budget, objective, audience, and creative, must be considered.

This step-by-step guide will teach you how to create your Facebook Ads campaign.

Enter your email address in the box above to download your FREE step-by-step Facebook Ads guide.

https://puzzlemedia.com.au/facebook-ads-guide/ - FREE

Online Marketing Lead Generation Audit

Get More Bookings & Enquiries For Your Business With Online Lead Generation Strategies That Work

Do you want to generate more enquiries, bookings, and calls for your business? Then, creating a lead generation system that works will be key to increasing your clients, customers, and, of course, your sales!

The good news is that you can set up a simple approach that will bring in a steady flow of ongoing customers and clients who are excited to work with you.

https://puzzlemedia.com.au/online-marketing-lead-generation-audit-services/