HerBusiness

HerBusiness

By HerBusiness (Host: Suzi Dafnis)BusinessEntrepreneurshipMarketing
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HerBusiness episodes

  • 272: My Secret Weapon for Business Growth: Building an Advisory Group

    Ever feel like you're constantly trying to fit into someone else's mould?

    Whether you're a solopreneur or running a large team, surrounding yourself with the right people can help you make better decisions, grow your business faster, and stay even more resilient to bumps in the road.

    An advisory group is like your secret weapon to business growth – giving you access to insights and expertise that you didn't even know you needed.

    Here's What We Cover in This Episode:

    -> What an advisory group is and why it's the secret essential for your business, regardless of its size.

    -> How to create your own advisory group and who should be a part of it.

    -> The surprising impact of having a trusted group of advisors to support you through business decisions and growth.

    -> Real-life examples of the measurable and immediate difference advisory groups can make in building a six and seven figure business.

    -> The practical steps you can take today to start forming your own advisory group – and how to get the absolute MOST out of it.

    If you're EVER doubted your decisions or felt like you're in this alone, this episode is for you. Learn how to surround yourself with a supportive network that has your back and can elevate your business to even greater heights than you imagined.

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Mentioned in This Episode:

    -> HerBusiness Network

    22 min
  • 271: Visibility is Vulnerable: How to Show Up Online While Staying Authentic

    Ever feel like you're constantly trying to fit into someone else's mould?

    As women in business, it's all too common to feel pressured to conform, sacrificing parts of who we are just to make it. But here's the truth: you don't have to erase your uniqueness to succeed.

    In this episode of the HerBusiness podcast, we're exploring how you can build a thriving business by staying true to your own path.

    In this episode, we're diving into the power of "Doing It Your Own Way". It's about embracing your distinct style, aligning your business with your personal strengths, and carving out a success story that's genuinely yours.

    In This Episode, You'll Learn:

    -> How to Embrace Your Own Unique Path: Break free from the cookie-cutter business models. Discover how to leverage your individual strengths and preferences to create a business approach that feels authentic and fulfilling.

    -> What It Means to Be Authentic in Your Business: Understand how staying true to your values and vision not only makes your business more enjoyable but also attracts the right clients and opportunities.

    -> How to Achieve Visibility on Your Terms: Learn practical strategies for getting seen by your ideal clients without compromising who you are. From selecting the right social media platforms to engaging with your community, find out how to make visibility work for you.

    -> Inspiring Success Stories: Hear about Amanda Farmer, a lawyer who reinvented her practice with a unique membership model and media presence, and Fiona Keary, a stylist who built a standout online brand. Their journeys illustrate the power of following your own path and the incredible results it can bring.

    -> Action Steps to Take: Reflect on your strengths, values, and vision to craft a business strategy that aligns with your authentic self. Explore different methods to gain visibility and connect with your audience in ways that resonate with you.

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Mentioned in This Episode:

    -> HerBusiness Network

    -> HerBusiness Growth Retreat

    -> Episode 269 - You Get to Choose: Finding Clarity and Purpose in Your Business

    -> Fiona Keary - Style Liberation

    -> 35+ Where to Shop Facebook Group

    -> Amanda Farmer - Your Strata Property

    22 min
  • 270: How to Find Your Core Message & Purpose with Erin Weed

    Can you define your business' purpose in just ONE word?

    That's exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.

    Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.

    Listen to Discover:

    -> It's not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.

    -> Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.

    -> Learn Erin's Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.

    -> Discover Erin's concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.

    -> Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.

    -> Understand the real reason behind the resistance to being more visible, which is probably not what you think!

    -> Erin emphasises that self-help isn't about changing who you are but rediscovering and embracing your truest self.

    -> Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.

    -> Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.

    -> Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.

    -> So much more!

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Mentioned in This Episode:

    -> HerBusiness Marketing Success Mastermind

    ->HerBusiness Network

    -> Erin Weed

    -> Erin's FREE Head-Heart-Core Video Training

    37 min
  • 269: You Get to Choose: Finding Clarity and Purpose in Your Business

    If you had to define success, what would be the factors involved? Wealth? Travel? Time with family?

    It's different for everyone, and no one answer is incorrect.

    But what we all must focus on is finding what success in our business really means to each of us – and then following it up with our actions.

    This episode of the HerBusiness Podcast is all about the power of CHOICE, and how taking control with intentionality can revolutionise how you go about your day-to-day work.

    During This Episode:

    -> Dive into the importance of setting clear goals and how a well-defined vision is going to guide all decisions and actions you take.

    -> How to find and work with clients who value your time and services. You don't have to accept every client that comes your way.

    -> Learn how to shape your products and services according to what you truly enjoy and shape your business into something you love from the ground up.

    -> Hear the stories of two HerBusiness members, Amanda Farmer and Fiona Keary, who were able to take power into their own hands to shape their businesses – and are now reaping the rewards.

    -> See how YOU can start defining your purpose and your goals – one decision at a time.

    Also mentioned in this episode is the upcoming HerBusiness Growth Retreat, which will be held 4-6 November in the gorgeous Port Douglas.

    If you'd like to attend the business retreat, you can apply in the HerBusiness Hub (for members), and if you're not yet a member of the Network, you can apply to become a member right here!

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Mentioned in This Episode:

    -> HerBusiness Network

    -> HerBusiness Growth Retreat

    -> Episode 266 - From Buddy to Boss with Michelle Pascoe

    -> Michelle Pascoe - Optimum Operating Procedures

    -> Fiona Keary - Style Liberation

    -> 35+ Where to Shop Facebook Group

    -> Amanda Farmer - Your Strata Property

    21 min
  • 268: Zigging When Others Zag: Creating Success on Your Terms with Kate Toon

    Are you working for your business, or is your business working for you?

    Our podcast guest this week has figured out the system to make her business support her ideal lifestyle.

    Kate Toon, business owner and award winning online marketer, has helped tens of thousands of business owners grow their businesses in unique ways. Kate, the author of Six Figures in School Hours, and Six Figures While You Sleep shares her insights on how to build a successful, fulfilling business while maintaining a balanced life.

    In This Episode:

    -> How to shape your ideal work week while remaining realistic with your expectations (a.k.a. Why the 4-hour work week is impractical for most people.)

    -> Dive into the online digital marketing techniques that have propelled Kate's success, including email marketing techniques, her SEO secrets, and all things messaging.

    -> Learn Kate's strategies for managing your time effectively – and get the scoop on how she manages to fit in time for family, work, her successful memberships, fitness goals, and more without burnout.

    -> Discover Kate's secrets to living a highly productive life that doesn't burn her out.

    -> Understand the importance of defining your own path to success and embracing your individuality – and how to leverage your uniqueness as a 'misfit entrepreneur'.

    -> Kate shares strategies on how to stand out in a crowded market, find your ideal audience, and go against the grain to create a unique and successful business.

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Mentioned in This Episode:

    -> HerBusiness Network

    -> Frances Pratt, Metisan

    35 min
  • 267: Not Everyone is Your Customer and That's Okay

    If you're at the point in your business where you're just trying to get people (anyone and everyone) through the door, and you're not being selective about who they are, you might be making a mistake that's actually costing your sales.

    Every business owner eventually comes to the realisation that NOT everyone is your customer – nor should they be.

    August is the Sales and Marketing month inside the HerBusiness Network (which you can apply to join if you're wanting to gain an incredible community of women business owners doing great things).

    So, in this episode we talk about THE most important part of sales and marketing… Clients and Customers.

    We introduce you to the 3 steps you can take to get clear on YOUR ideal customer and, even more importantly, how you can foster a genuine connection with them that will lead to conversion.

    Listen to Discover:

    -> The importance of understanding that not everyone is your customer.

    -> How targeting the wrong audience can impact your business negatively.

    -> The benefits of knowing and connecting with your ideal client.

    -> A 3-step process to identify and attract your ideal client.

    -> Real-life examples of business transformations through ideal client focus.

    -> How collaboration with like-minded businesses can benefit you.

    Remember, knowing your ideal client is the key to creating genuine connections and achieving business success.

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Follow us on Instagram for more insights and updates.

    Mentioned in This Episode:

    -> HerBusiness Network

    -> HerBusiness Marketing Success Mastermind

    -> REACH Retreat

    -> PlumPetal.com.au

    23 min
  • 266: From Buddy to Boss: Igniting Your Potential for Career Advancement with Michelle Pascoe

    Ever felt torn between being an employee's friend and their boss?

    Or unsure how do you keep being relatable and respected as you grow into the CEO role?

    Or even uncomfortable having to draw boundaries as your team grows?

    These are challenges faced by many bosses.

    In this episode of the HerBusiness Podcast, we're talking about how to transition from your employee's 'buddy' to their 'boss'. With the lovely Michelle Pascoe, we're diving into the essential steps for establishing boundaries, developing a boss mindset, and navigating the complexities of managing a team.

    What's Covered in the Episode?

    The Transition into Leadership:

    • The two most critical factors of being a good leader: self-belief and setting up SYSTEMS.
    • Understanding the changes you might need to make in your communication style, because not everything thinks like you do!

    Managing Relationships:

    • It's essential to create CLEAR boundaries (and communicate them) when you're switching into a leadership role.
    • Michelle's methods to handling former peers and the importance of setting expectations for your team.

    Developing a Boss Mindset:

    • Self-development doesn't stop when you reach the top! Seeking mentorship and resources to grow only becomes MORE essential as you take on a leadership position.

    Navigating Awkward Social Dynamics:

    • How to balance being social with maintaining professionalism.
    • Tips for celebrating team achievements while keeping clear boundaries.

    Whether you've been in the Boss role for years, or you're just starting your transition into leadership, this episode with Michelle Pascoe is a must-watch.

    You CAN become a respected leader who manages an effective team and creates a dream work environment!

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Mentioned in This Episode:

    • HerBusiness Network
    42 min
  • 265: How to Stop Being the Bottleneck in Your Business with Kristy-Lee Billett

    Have you fallen into the trap of being involved in every minor detail of your business? You have a great team, but you still find yourself checking content, reviewing graphics, writing small bits of copy, or managing your marketing in depth?

    Trust me, I've been there (EVERY successful business owner has been there). But that level of micromanagement and involvement is NOT you just 'being detail-oriented' — it is causing a major bottleneck in your business.

    In this episode of the HerBusiness Podcast, we have HerBusiness Member Kristy-Lee Billett of People Powered HR, a renowned expert on hiring and teams. She has years of experience helping small business owners streamline their operations and achieve remarkable growth.

    Today, she's helping us understand just how detrimental bottlenecks can be to business success and how to unclog the blockage.

    -> Learn how Kristy-Lee made the decision to pivot from traditional revenue streams that were once the lifeline of her business, opting for a completely new model.

    -> Understand the detrimental effects of micromanagement and learn the strategies to foster autonomy and high performance within your team, freeing you from the bottleneck of your business growth.

    -> Avoid the all-too-common leadership traps that business owners fall into, and how to find the power of clear communication and the courage to delegate effectively.

    -> Unlock the powerful potential that your team has to level-up your business… and how YOU can get out of their way.

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Mentioned in This Episode:

    -> HerBusiness Network

    -> Throw Your Leg Over Motorcycle Adventures

    32 min
  • 264: 10 Essential Questions for Successful Collaborations

    Have you ever felt that business is all about competition?

    In this episode of the HerBusiness Podcast, we're rewiring our brains to think about potential for COLLABORATION instead.

    Because as women business owners, we deeply understand each other's business challenges. Collaboration is a powerful strategy that can rapidly grow your business, expand your reach, and engage a wider audience.

    In this episode, we're diving into the 10 questions you should ask to have successful collaborations.

    -> Learn how to team up with like-minded entrepreneurs and businesses to combine your strengths and resources.

    -> Discover ways to expand your reach, gain more referrals, engage a larger audience, and create a community with other driven women in your industry.

    -> Understand the connection points that will help you identify potential partnerships and collaborations.

    Whether you're a professional at collaboration or you're just getting started, these 10 essential questions will guide you to even more impactful collaboration in the future.

    Mentioned in This Episode:

    -> HerBusiness Network

    -> Midlife Unfiltered podcast with Anita McLachlan and Erica Webb

    -> Style Liberation

    -> 35+ Where to Shop Facebook Group

    -> Conceive Baby - Tasha Jennings

    -> Conceive Baby Podcast

    -> MonkeyPod Marketing

    32 min
  • 263: All In on Leadership — Insights from Mike Michalowicz on Building a Great Team

    This is a must-listen episode for any business owner who is either:

    1.) Looking to start hiring their first employee or 2.) Experiencing retention issues with their team.

    Hiring and onboarding candidates is no easy task, and the process doesn't stop when a new hire has joined the team.

    It takes consistent action by the business owner to cultivate a team that resonates with your mission, can operate independently, and takes initiative to grow.

    In this episode of the HerBusiness Podcast, we're talking with Mike Michalowicz, a phenomenal keynote speaker and author of 8 books, including All In: How Great Leaders Build Unstoppable Teams.

    He is a rockstar at creating a workplace where employees feel embraced, valued, and integral to the company's mission.

    In This Episode:

    -> Discover how Mike uses empathy to become deeply connected with his team members and encourages them to take initiative, follow their passions, and thrive in his business.

    -> Embrace a culture of belonging by creating a workspace where employees feel like active participants in the company's mission (this is a must-have for a thriving business).

    -> Understand how to harness human connection and bring humanity back into the workplace. People ≠ Machines.

    -> Dive into the concept of psychological ownership and how personalising the workplace can significantly enhance responsibility among team members.

    -> Learn how to create a sense of team identity and pride that will increase retention rates and create a positive ripple effect amongst employees.

    For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

    Mentioned in This Episode:

    Get your copy of All In: How Great Leaders Build Unstoppable Teams

    42 min

About HerBusiness

From the publisher's feed

Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules.

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