HerBusiness

Most business owners ask "What should I sell?" or "What should I build?" when, instead, you should be asking WHO?

As in, who should I serve?

The WHO is the foundation upon which all other things can solidly be built.

Whether you're refining an existing market or launching into a new market, the first decision you will need to make is choosing WHO.

Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company and the #1 national best-selling author of ASK. His new book, Choose, is the topic of this interview.

Listen to this podcast episode with Suzi Dafnis and Ryan Levesque to hear:

• The expensive mistakes we make when we choose a market
• Why WHO you choose to work with is more important than WHAT you want to sell and what you want to create
• How to avoid choosing a bad market
• How to find a market teaching your expertise
• The "sweet spot" when it comes to market size
• How to pivot from your existing market to a better market
• How to inject your personality into your business in order to stand out
• How much to charge for your products and services
• The pricing strategy that lets you raise your prices over time (without losing sales)
• How to know what type of business makes sense for you
• Why the right market will reduce stress and increase the love for your business (and how to pivot)

There are plenty of external factors that can derail your success in business. But do you know where some of the most negative factors can be?

Inside our own heads

Women can be their own worst critics:"I can't do this." "I don't know enough." "People are going to realise I'm not sure what I'm doing."

In this podcast episode with Amy Porterfield, host of the Marketing Made Easy podcast, you'll learn why the goals you've been setting, both for yourself and your business, might be too small.

You'll be encouraged to NOT hang out on the sidelines, watching other people play the big game. But instead, to get in the game of becoming a big deal in YOUR niche.

Because it's those huge goals that push you out of your comfort zone and stretch you further than you thought possible.

Imagine if you set a big hairy audacious goal and really committed to playing BIG. What could your business look like 12 months from now?

Listen to this episode of the HerBusiness Podcast with Suzi Dafnis and Amy Porterfield to discover:

• What keeps us from realising our full potential as business owners
• Why getting uncomfortable leads to the biggest growth
• The impact of "showing up" in your business
• How sharing your honest self builds a connection with your customers
• Why Amy always follows her mentors' advice
• What Amy had to change about her inner monologue in order to grow her business
• Why you need financial markers of successAND markers about the people you serve, and how you've helped their lives
• How you know WHEN you've become a "big deal"
• Why it's important to celebrate your wins

Too many of us are operating on autopilot, reacting to one project or another, feeling like we're taking the passenger's seat to life. Instead of being emotionally, spiritually, and physically energised by doing the things we love, we feel disconnected, disillusioned, regretful, unhealthy and disengaged.

Jonathan Fields' "How to Live a Good Life" offers a sparkling antidote for people who feel this dullness in their work. Drawing on science, spirituality and personal experience, Jonathan walks readers through a 30-day program to refill their reservoirs, reconnect with themselves and others, and live a more "lit up" life. In this episode of the HerBusiness podcast, Suzi Dafnis interviews Jonathan about the book – how it came to be, how and why it's structured the way it is, and some of the most inspiring lessons from it.

What does it mean to be scrappy in business, and why is it that Silicone Valley is buzzing with this idea. And, what does it mean for your small business. My guest today is Amantha Imber of Inventium. Being scrappy involves "being quick and dirty with building and testing your ideas". Get great insights on developing new products and services without blowing out costs in time and money.

The internet is a big, big place, and just putting your stuff out there is simply not enough – for a small business to succeed today, it needs effective, targeted marketing. In this episode of the herBusiness podcast, Suzi Dafnis interviews Belinda Bow of Green Chili Marketing about how small business owners can unlock the potential that effective marketing can offer them.

Kim Kiyosaki is a world-renowned speaker, entrepreneur, investor, and author of "Rich Woman" – to name just a few of her accomplishments. In this episode of herBusiness, Suzi Dafnis talks with Kim about three reasons women-owned businesses fail to grow, advice for small business owners and entrepreneurs, and much more.

Michelle Bridges, author of "Make it Happen. Live your best life" and creator of the popular 12 Week Body Transformation program is our guest. Listen in to find out more about growing through struggles and challenges, staying sane when it's down to the wire, the importance of planning and not taking no for an answer – figuring out what didn't work and fixing it.

Anneke van den Broek ventured into her very first business endeavour at just six years of age, breeding and selling mice. After working for a while in marketing and management, Anneke's love and passion for her furry friends eventually motivated her to switch careers and launch her lucrative pet care products company, Rufus & Coco. In this interview we speak about the strategies that have allowed Anneke to forge ahead and build a multi award winning business. We speak to her about her strategies for success, her mentors how and she deliberately uses awards as part of her marketing strategy, the role that gut instinct can play in business success and we look at her commitment to constantly developing herself.

Kym Clarke of She's Empowered is our guest. We talk about taking responsibility for your life and the results you create, passion and developing a business from the desire to make a real difference. We also talk about the importance in have your finger on the pulse when it comes to knowing the numbers in your business.

How do you build a remarkable business? Lorraine Murphy, founder of The Remarkables, and author of Remarkability - Be SO Good they Can't Ignore you speaks to Suzi Dafnis about the three things she does first thing in the morning to keep herself on track for her big goals, what it means to have an A+ team around you, why continuous learning is an essential ingredient to continued success and how she pivoted her business to create her perfect business.