HerBusiness

Penny Spencer, of multi-award winning Spencer travel start her career like most of us - with little experience and big dreams. In this episode of the herBusiness podcast we interview Penny about her new book Love What You and Never Work a Day in Your Life. Listen to hear why you should plan to remove yourself from your business, how to find people that motivate and encourage you and how small businesses can grow through mergers.

Janet Beckers, author of Romance Your Tribe Online explains the five-and-a-half steps to creating a business that yoru customers love and how to package your ideas and knowledge for profit. Plus we look at why taking the 'scary' path forward can reap rewards and the power of surrounding yourself with a support netwrok.

Catriona Pollard, author of From Unknown to Expert - How to use clever PR and social media to become a recognised expert, explains when social media is really worth your time, why it’s important to establish your self as an authority even if it scares you to put yourself in the spotlight and, how to do your now publicity.

Lauren Maillian Bias, author of The Path Redefined explains how your uniqueness can be an underlying key strategy to success. We also look at success from the perspective of happiness.And, we talk about how to bring serendipity into your life by surrounding yourself with the right people.

Cat Matson is a digital marketing strategist with a keen interest in social media. In this interview we dissect this year’s social media trends (as reported in the 2014 Sensis Social Media Report) and look at changes that impact small business. We also take a look at when it pays to pay for social media help so that you’re not wasting time and effort without achieving bottom line business results.

Mandy Johnson, author of Winning The War for Talent, focuses on the dilemma that companies face in finding and keeping the right people that will make them profitable. We discuss how businesses need to focus on the improving their recruitment and retention processes to realise real value from their employees.

Singer and songwriter Kate Ceberano is our guest speaking about her new book, I'm Talking. We discuss how to 'get a break' in business, why you can't rely on charm and charisma to get ahead and how she's managed her brand as her career journey has changed. Shownotes can be found at www.abn.org.au/herbusiness/imtalking

Dr Lois Frankel, author of Nice Girls STILL Don't Get the Corner Office speaks about the mistakes women make that diminish their ability to get what they want. Plus, how women misuse social media and how to use to to your professional advantage, plus mentors, sponsors and leaving a legacy. Shownotes can be found at www.abn.org.au/herbusiness/nicegirls.

When it comes to business growth, something Kris Lloyd of Woodside Cheese Wrights experiences year on year at her artisan cheese company, she looks for what she refers to as “meaningful growth”. Listen to learn why Kris believes in collaborating with your competition, why backing yourself up and being confident are important and why location should never be an obstacle to your business growth.

Catriona Wallace, CEO of Fifth Quadrant, philanthropist and Businesswomen's Hall of Fame Inductee talks abut what we can do to improve the customer experience, the sort of feedback we should be seeking from customers and how to design a great customer experience. Plus Catriona explains why NOW is the time for the female entrepeneur. Notes for this episde can be found at www.abn.org.au/herbusiness/quadrant.