HerBusiness

HerBusiness

By HerBusiness (Host: Suzi Dafnis)BusinessEntrepreneurshipMarketing
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HerBusiness episodes

  • Thought Leadership - 7 Steps to Building a Better Brand
    Craig Badings is the author of BRAND STAND - 7 Steps to Thought Leadership. In this interview Craig explains how to establish yourself as a thought leader in your industry, why it's important to differentiate yourself in your market and offers a step by step approach for rolling out a thought leadership plan. Host, Suzi Dafnis
    42 min
  • Making Contracts Work
    Beverley Honig is the author of Making Contracts Work. In this interview we look at how to plan for, structure and manage contracts, whether they be for a small outsourced job, or a major business agreement. Host, Suzi Dafnis.
    17 min
  • The Female Brand
    Catherne Kaputa is the author of The Female Brand, a book that teaches women how to create a strong personal brand in a business setting. Catherine explains how the differences between men and women translate at work, and how women can capitalise on these points of difference to their advantage. Host, Suzi Dafnis
    26 min
  • Pioneering a New Genre
    Miranda Bond is the owner of Inika cosmetics, a 100% natural makeup brand that incorporates mineral, vegan and organic products that are devoid of synthetic chemicals and contain only the finest ingredients. In this interview we discuss how a deeply personal trauma lead to a career change and how she's approached international expansion. Host, Suzi Dafnis
    11 min
  • Creative Ways to Get Your Brand Out There
    Designed to support the health and well-being of its customers and the planet, this innovative haircare business is being very green, down to the packaging, AND even in their marketing - adopting terrific social media opportunities to grow their brand. Guest - Jose Bryce-Smith, Original & Mineral. Host, Suzi Dafnis
    8 min
  • How to Work with Your Spouse without Getting Divorced
    Louise Woodbury is the co-author of a new book titled "The Invisible Partnership - How to Work with Your Spouse without Getting Divorced." We discuss: Is it possible for relationship partners to run a business together? When you're partners in life and business, who gets to be boss? What role do commitment, alignment and integrity play in creating a successful partnership and maintaining a healthy relationship. Host, Suzi Dafnis
    28 min
  • Small Business is Big Business
    Angela Vithoulkas is the co-owner of the Vivo Café Group, a highly successful cafe brand based in Sydney's Central Business District. We discuss how a cafe created national buzz and a world record on FourSquare, how to deal with small-business frustrations and why a multi-channel and social media marketing strategy is important for small business.
    18 min
  • MOJO - How to get it, how to keep it.
    Marshall Goldsmith is the author of MOJO - How to Get It, How to Keep It, How to Get it Back if You Lose it - a New York Times and Wall Street Journal bestseller. Dr Goldsmith is a world authority in helping successful leaders get even better – by achieving positive, lasting change in behavior: for themselves, their people and their teams. Host, Suzi Dafnis.
    18 min
  • Public Relations - Learning the Art of Spin
    Anne-Marie Sparrow is Managing Director and owner of Sydney-based public relations agency Cube PR. In this interview we look at where public relations can fit into your marketing strategy, how PR crosses over into digital communication and how to make public relations work best for you. Host, Suzi Dafnis.
    23 min

About HerBusiness

From the publisher's feed

Your Business. Your Rules. You didn't start your business to work around the clock, burn out, or follow someone else's rules.

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