Good Content with Shannon McKinstrie

Here’s What Good Content Will Look Like in 2026


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I absolutely cannot wait for 2026 and in this episode I’m sharing my predictions for social media trends that we’ll see next year and beyond. We’re talking about simple POV hooks that are personal and relatable, content inspiration that’s literally right outside your window, and the core reason for all social media. We’ll do a reel breakdown discussing key elements and why they work, revisiting the REP hook formula, and making sure your content is always specific to your audience. 


In this episode we’ll be covering:

  • Finding content inspiration through relevant and current events to create content that is personal, relatable, and actually connects.
  • The core reason for all social media, because genuine content that connects and resonates keeps us coming back for more.
  • A content breakdown of what’s really working right now, we’ll review different key elements and why they work.
  • How to weave relatable words, proof of expertise, and personal touches into content that resonates with your audience.
  • The ultimate reel hack that keeps people coming back.



Featured content in this episode:

  • Becomingdrdevore: Whole Foods
  • Shannonmckinstrie: 7 Simple things to start doing
  • Holistichealingla: Trader Joe’s


Recommended episodes:

  • Episode 043: We’re Getting Back to Basics and Loving Our Content
  • Episode 063: Was That an Ad? Even the Big Brands are Making it Personal
  • Episode 083: Use the REP Hook Formula and Start Filling in the Missing Pieces
  • Episode 085: Start Thinking Like a Marketer So People See Themselves in Your Content
  • Episode 086: Give Your Social Media Content a Holiday Twist
  • Episode 089: How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)
  • Episode 090: How You’re Going to Become Really Good at Content Creation in 2026 (Part 2)



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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