Consider your next five Instagram posts done! This week I’m sharing what I would post to your Instagram account if I was your social media manager, so you can stop wondering what to post. I’ll walk you through exactly what I would be posting if I was running your account, whether you’re a coffee shop owner, realtor, or run a bigger business. We’re talking about random thoughts to educational demos, with POV storytelling, community-building content, and the easy carousels that we’re all loving right now. I’ll break down each post type, with examples and hooks to get you started, plus, we’ll touch on the pressure of niching down and having a perfectly (un)curated grid.

In this episode we’ll be covering:

• Step-by-step content plan for business owners, whether it’s just you or your part of a larger business entity, this is exactly what I would post for you this week.
• Reminder of the importance of showing your human side and personality when you are creating content.
• How sharing random thoughts, hot takes, and POVs can boost your account engagement online.
• Using demos and conversational tips to create relatable, helpful Reels that resonate with your audience.
• Leveraging trending carousels, humor, and behind-the-scenes “happenings” for fresh content your community loves to see.

Featured content in this episode:

• chelsea_explains: I get to…
• Isabellapaige_: What my type is
• the.rosie.home: Are you even a girls girl?
• rebeccajade___: Of course everything is falling apart
• scottbrysonbts: Parking lot safety tips
• balancebymacy: 5 Articles that helped me fall back in love with life
• leadershipheather: I can tell by your emails
• shannonmckinstrie: The one friend who creates the Instagram story
• shannonmckinstrie: How our dream beach house came to be
• dietcoke: OOO

Recommended episodes:

• Episode 019: Convert Viewers to Followers with the “That’s Me” Reel
• Episode 030: Attract New Followers with Talk to Camera Reels
• Episode 049: Relatable Humor That Says “They Get Me!”
• Episode 060: Nail Your Short Form Videos with This Simple Formula
• Episode 066: Static Images vs Carousels vs Reels: Which Instagram Content Type Actually Works Best?
• Episode 067: The Importance of Belonging on Social Media

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