Trend journalist Hilary Sheinbaum has participated in Dry January for four years. What started as a bet with a friend to see who could go the longest with drinking in January became a ritual and she is here to explain why she looks forward to every year. She loves doing these booze-free challenges so much that she wrote a book about it called The Dry Challenge; How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month

In this episode, you will learn, the benefits of doing a booze-free month, what tools are needed to successfully make it through a dry challenge, and the upcoming trends for the alcohol-free industry in 2024.

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