Honest Ecommerce

Honest Ecommerce

By Shopify Expert Chase ClymerBusinessEducation
Download on the App Store

Honest Ecommerce episodes

  • Why You Should Patiently Scale Your Business | Scott Crumrine | Guava Family

    Scott Crumrine is the co-founder and CEO of Guava Family, a high-performance design company creating baby gear that treats parenting like the extreme sport that it is. 

    Previously a designer for Motion Water Sports with a specialty in wakeboard design, Scott found parents in his life frustrated with the poor performance of strollers and other family gear. 

    Before even becoming a parent himself, Scott teamed up with fellow designers Asa Giffin and Reed Schmidt in 2009 to bring Guava Family to life with the mission to make gear more efficient, simple, and elegant to meet their needs and the needs of people like them, particularly those with active lifestyles. 

    Guava Family's products are loved by active parents across the country, and have received prestigious innovations awards such as TIME Best Inventions, Fast Company's Innovation by Design, and a Red Dot. 

    Scott holds an MBA from the Stanford Graduate School of Business and a BS Mechanical Engineering from Santa Clara University. 

    He holds several patents in the Action Sports and Juvenile Products industry. 

    He lives with his wife and 3 kids in Carlsbad, CA where, when not working, he loves spending time in the ocean, and teaching his little ones to surf and ski.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [01:01] What are Guava Family’s products?
    • [01:30] Where the idea of Guava Family came from
    • [03:07] Getting the first customers and initial sales
    • [04:50] Guava Family’s first platform on 2013
    • [05:27] Experiencing Ecom at its “infancy”
    • [06:28] Guava Family’s marketing platforms and channels
    • [07:38] How Scott balances Amazon and D2C
    • [08:07] Guava Family’s customer service ethos
    • [09:31] Sponsor: Electric Eye electriceye.io/connect
    • [10:28] Sponsor: Sendlane sendlane.com/honest
    • [11:55] Scaling a business without taking capital
    • [13:09] Word-of-mouth marketing in the baby industry
    • [15:49] Determining if a product line is worth doing
    • [16:45] Selling commodity product online might be harder
    • [17:35] Know what your business model is and stick to it
    • [18:21] Where to find Guava Family products

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Award-winning, portable travel cribs guavafamily.com
    • Connect with Scott linkedin.com/in/scottcrumrine
    • Schedule an intro call with one of our experts electriceye.io/connect
    • Schedule your free consultation with a Sendlane expert sendlane.com/honest

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    20 min
  • Launching with a Coach and Knowledge from FB Groups | Jennifer Lea | Entry Envy

    Entry Envy was founded in October 2021 by Jennifer Lea in Omaha, Nebraska, to help others create a welcoming entry with simplicity and convenience that also identified their home for their guests and delivery drivers. 

    Entry Envy custom signs with modern address numbers, last names and monograms feature a small planter box for their monthly faux floral holiday and seasonal decor refill kits. 

    Her inspiration came after a divorce and fully remodeling her home with outdated, hard-to-read house numbers and wanting something functional and fun. 

    Entry Envy was awarded Best New Subscription of the Year by the Subscription Trade Association in 2022. Before founding Entry Envy, Jennifer served as the Executive Director for two medium sized law firms in Omaha for 18 years. 

    She has a bachelor's degree in business with a marketing major, an Executive MBA, and is a contributing author of the book, "Wisdom Before Me." 

    She enjoys mentoring and sharing what she has learned about managing businesses and starting her own to help others. 

    She has two teenage daughters, a dog, and a tortoise. Her life purpose is to encourage more young women to consider the trades as a noble profession.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [00:58] What are Entry Envy products?
    • [02:27] Where the idea of Entry Envy came from
    • [07:14] Validating the idea through an art fair
    • [09:02] Hiring a coach to help launch the brand
    • [10:19] What was the preparation before going public?
    • [12:15] Getting help from overseas 
    • [13:58] Don’t cheap out but don’t overspend
    • [14:39] Sponsor: Electric Eye electriceye.io/connect
    • [15:36] Sponsor: JSON-LD For SEO jsonld.app
    • [16:58] Showing appreciation to first supporters
    • [17:41] Your friends and family aren’t your customers
    • [18:20] Getting lucky on the time of launch
    • [19:15] When should you quit your job
    • [20:11] The turning point when Jeniffer finally quit
    • [21:22] At some point, you have to go all in
    • [22:08] Where to find Entry Envy products
    • [23:41] Invest in yourself, but don’t do it by yourself
    • [24:51] Don’t skip testing your MVP
    • [25:31] Definite your success and set your deadlines
    • [26:26] The best way to understand your product-market fit
    • [28:05] Don’t outsource getting customer feedback
    • [28:21] Customers providing their own niches
    • [29:44] Always talk to your customers
    • [30:35] Outro

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Custom exterior & interior entry signs with house numbers, last names or monograms and faux floral refill decor kits entry-envy.com

    Use code WELCOME at checkout to save 15% off your first order

    • Follow Entry Envy on Instagram @entry_envy
    • Connect with Jennifer linkedin.com/in/jenniferleafounder
    • Schedule an intro call with one of our experts https://electriceye.io/connect
    • Get your free structured data audit for your store https://jsonld.app

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    32 min
  • The Truth About Launching on Kickstarter | Khierstyn Ross | Launch and Scale | Bonus Episode

    Khierstyn Ross is the founder of Launch and Scale™, an e-commerce digital marketing firm that specializes in fast, early-stage growth for online physical product brands. 

    Through Khierstyn’s work, she’s helped launch and scale multiple 7-figure brands such as Jamstack.io, Aberlite.com, CeresChill.com, and many others. 

    Khierstyn believes in empowering online product creators to build a business that gives them the freedom to fund and create the lifestyle they want to live on their terms.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [00:58] What Launch and Scale™ does
    • [01:31] Launch and Scale is the question Chase always asks
    • [01:55] How Khierstyn ended up launching her own business
    • [04:47] The crowdfunding landscape is very different today
    • [05:19] From crowdfunding to pre-orders/Shopify launches
    • [05:58] Clarifying that “Kickstarter” means crowdfunding
    • [06:29] Why is product validation important?
    • [07:27] Validate products before crowdfunding
    • [08:23] Product validation: Small runs
    • [09:34] Product validation: VIP programs
    • [10:56] The duality of interviewing podcast hosts
    • [11:21] Shopify vs Kickstarter on product validation
    • [12:04] Weighing in on Shopify and Kickstarter
    • [13:11] The downside of Kickstarter being popular
    • [15:50] Shopify provides a more controlled launch
    • [16:16] Breaking down the expenses on Kickstarter
    • [17:37] You essentially run 2 campaigns on Kickstarter
    • [17:55] If Khierstyn would choose, is it just Shopify?
    • [18:47] Don’t use the Kickstarter model on Shopify
    • [20:13] Kickstarter is viable, just know the risks
    • [20:39] When should you reach out when you have an idea?
    • [21:38] Where to find Khierstyn

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Subscribe to Launch and Scale™ @LaunchAndScale
    • Connect with Khierstyn linkedin.com/in/khierstyn
    • Using a proven growth system to quickly test, launch, and scale your product through Kickstarter and Shopify, profitably launchandscale.co

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    23 min
  • Don’t Be Scared of Growing Fast | David Gaylord | Bushbalm

    David Gaylord is the current Chief Executive Officer at Bushbalm, a skincare and technology brand focused on improving the quality of products used for hair removal. 

    After spending 7+ years at Shopify he took his ecommerce expertise to launch Bushbalm. 

    The brand is now expanding its channel strategy with over 2,000 waxing salons carrying the product, and over 900 Ulta Beauty stores in the United States.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [00:54] What are Bushbalm’s products?
    • [01:55] Where the idea of Bushbalm come from
    • [03:19] From an idea to an actual product
    • [04:19] Finding product-market fit
    • [05:09] How long it took for David to go full-time
    • [06:25] Succeeding in Facebook ads in this difficult time
    • [08:20] When did Bushbalm pivot into paid ads?
    • [09:53] Sponsor: Electric Eye electriceye.io/connect
    • [10:50] Sponsor: JSON-LD For SEO jsonld.app
    • [12:17] Just run your business and don’t worry too much
    • [13:22] Exploring B2B and retail
    • [15:03] The percentages among Bushbalm’s channels
    • [15:37] Where to find Bushbalm products

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Connect with David linkedin.com/in/davidagaylord
    • Formulated to soothe redness, reduce the look of ingrown hairs, dark spots, razor bumps, soften body hair + more bushbalm.com
    • Schedule an intro call with one of our experts electriceye.io/connect
    • Get your free structured data audit for your store jsonld.app

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    17 min
  • Creating a Campaign vs Creating a Community | Nicolas Bailliache | eStreamly | Bonus Episode

    Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos. 

    Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. 

    Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact on people's lives.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [00:54] How eStreamly produces high conversion rates
    • [02:22] Live shopping culture in China vs US
    • [03:14] Live shopping as a marketing and sales channel
    • [04:07] eStreamly also produces less returns
    • [04:38] eStreamly is not a “plug and play” solution
    • [06:41] Influencers can be expensive
    • [07:31] Best marketing strat alongside live shopping
    • [07:52] Have compelling reasons for audiences to tune in
    • [08:53] SMS is a powerful tool for live shopping
    • [09:20] No marketing strat can be “one and done”
    • [10:31] Any skill can be learned so don’t be scared
    • [11:15] Approach any strategy with a “channel mindset”
    • [12:01] Event marketing principles to D2C
    • [13:02] The scarcity and timing aspect of livestreams
    • [14:13] Important things that happen after livestreams
    • [15:57] Recycling content from a livestream
    • [17:34] Pre-publishing content before the livestream
    • [18:03] Take advantage of the live shopping hype
    • [18:58] Optimal livestream duration
    • [20:14] Social media is made for discovery
    • [20:36] eStreamly integrations on D2C platforms
    • [22:23] More info about eStreamly & where to find Nicolas
    • [23:02] Why you should try live shopping now

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Connect with Nicolas linkedin.com/in/nicolas-bailliache-854a3022
    • Shoppable livestream and video estreamly.com

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    26 min
  • The ‘Stealth Mode’ Approach to Building a Brand | Mikey Goldman | Quiet Mind

    Mikey Goldman is part of the over-prescribed generation directly impacted by the ease at which serious drugs were “handed” out to kids and teens before natural alternatives were even discussed. 

    He grew up with a racing mind, always struggling in school to focus and sit still. 

    Formally diagnosed with severe ADHD and math dyslexia (dyscalculia) in highschool, he was later prescribed Vyvanse in college which led to severe side effects that resulted in a snowballing of prescription drug use including daily prescriptions from his doctor of Vyvanse, Adderall, Klonopin, Ambien, and Xanax.

    Through a brutal withdrawal period, Mikey eventually got off all prescriptions, and sought to find a natural solution for his ADHD + racing mind. 

    After experimenting with dozens (if not hundreds) of wellness products, experiences, and drug alternatives, Mikey was mesmerized by the benefits of Deep Touch Pressure and weighted technology, but like many people with ADHD, he found weighted blankets uncomfortable. 

    Quiet Mind solves for those areas of discomfort with an alternative in the form of the first-ever Original Weighted Pillow, a convenient and reliable solution for people like me - and it's only the beginning. 

    Prior to launching Quiet Mind, Mikey worked in marketing and social media in the tech industry for companies like GreenPark Sports, Insightly, and Zuora. 

    Quiet mind is his ticket to a joy-filled and purpose-driven career to help people never feel that way.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [00:59] What are Quiet Mind’s products?
    • [01:40] Where the idea of weighted pillows come from
    • [03:26] The weighted blankets trend during the pandemic
    • [03:53] Weighted blankets are cumbersome
    • [04:27] Weighted pillows might be the solution
    • [05:31] The next step after getting the idea
    • [06:30] How Mikey performed “prototyping”
    • [06:52] Finally telling others about the idea
    • [07:11] Figuring the target demographic
    • [07:26] What pushed Mikey to dive in
    • [07:45] What’s next after deciding to pursue the market
    • [08:32] Phase 1 for Quiet Mind: Prototyping
    • [09:06] The importance of starting with the right people
    • [10:05] Put your own money in to condition yourself
    • [10:47] Mikey’s tiered approach to outside investors
    • [11:45] Sponsor: Electric Eye electriceye.io/connect
    • [12:42] Sponsor: JSON-LD For SEO jsonld.app
    • [13:59] Sponsor: Retention.com retention.com/honest
    • [14:51] Using an adjacent product to get feedback
    • [17:11] Getting the word out there while still under wraps
    • [17:58] Meeting the Gravity Blankets founder
    • [18:34] You need to be careful if you have a novel idea
    • [19:14] The secret to founders’ peace of mind
    • [19:56] The product, the founder, and the story
    • [20:50] Why PR is the number one choice for Mikey
    • [21:36] Quiet Mind’s SEO strategy
    • [21:52] The timing for SEO and PR
    • [22:39] The biggest challenge for a new product
    • [22:50] Educating audiences with your new product
    • [24:35] Why should get the product to market ASAP
    • [26:12] Lessons with overseas manufacturing during Covid
    • [27:52] Where to find Quiet Mind products

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Connect with Mikey linkedin.com/in/mikeygoldman
    • A wellness brand offering clever solutions to help people suffering from common disorders like ADHD, anxiety, stress, insomnia, and loneliness onequietmind.com
    • Follow Quiet Mind on Instagram @quietmind
    • Schedule an intro call with one of our experts electriceye.io/connect
    • Get your free structured data audit for your store jsonld.app
    • Book your demo today and get 20% off the annual commitment fee retention.com/honest

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    30 min
  • Shopify Themes: Off-The-Shelf vs Custom Built | Shawn Khemsurov | Electric Eye

    Shawn Khemsurov is a Designer and Co-founder of Electric Eye, a Shopify Expert agency. 

    He brings over fifteen years of fashion retail and ecommerce experience to the table and has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, The Black Keys, Barton Perreira, Homage and Only NY. 

    When he's not building websites or designing, he's investing in and advising for other small businesses, listening to heavy metal, and playing golf and ice hockey.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [01:11] Off-the-shelf theme vs custom theme
    • [03:05] Advantages of off-the-shelf themes
    • [05:19] Don’t buy themes outside the Shopify store
    • [07:04] When you should consider a custom built theme
    • [10:06] Custom theme drawback: Less flexibility
    • [10:41] Why you would go custom beyond design
    • [12:23] Sponsor: Electric Eye electriceye.io/connect
    • [13:20] Sponsor: JSON-LD For SEO jsonld.app
    • [14:37] Sponsor: Retention.com retention.com/honest
    • [15:29] Recapping the pros and cons of off-the-shelf themes
    • [16:16] Customers wouldn’t notice if you use similar themes
    • [16:50] Off-the-shelf themes are way cheaper than custom
    • [17:14] Set up off-the-shelf themes, then customize later
    • [18:34] Custom was the way to go, a year or two before
    • [20:42] The pros and cons of going custom
    • [21:23] The budget for custom, off-the-shelf, and hybrid
    • [22:06] Hybrid approach works best for most Ecom stores
    • [23:25] Off-the-shelf themes has a great foundation
    • [24:37] Custom solutions are recommended more for Plus
    • [25:13] Shawn’s recommendations: Switch Themes
    • [27:52] Shawn’s recommendations: Maestrooo
    • [28:37] Shawn’s recommendations: Archetype
    • [29:02] Shawn’s honorable mention: Mode Theme
    • [29:24] Out of the Sandbox and Pixel Union
    • [29:54] Themes are getting better and better
    • [31:07] Looking forward to the future of themes
    • [32:30] Try out off-the-shelf themes for yourself
    • [32:44] What we do at our agency

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Follow Shawn on Twitter @shawnkhemsurov
    • A typography theme designed for the unconventional switchthemes.co/shopify-themes/baseline
    • A retro inspired them for energetic brands switchthemes.co/shopify-themes/shapes
    • A bold grid-style theme, perfect for lifestyle and product imagery themes.shopify.com/themes/focal/styles/carbon
    • A colored, typography-oriented theme for impactful brands themes.shopify.com/themes/impact/styles/home
    • Flexible, fashionable, proven design with powerful promotions archetypethemes.co/products/shopify-theme-impulse
    • Feature-packed and fast, hand-crafted for growth and large inventories themes.shopify.com/themes/mode/styles/solar
    • Award-winning ecommerce design and development company outofthesandbox.com/collections/themes
    • A leading design agency known for creating premium themes for the world's best brands and creators pixelunion.net
    • Schedule an intro call with one of our experts electriceye.io/connect
    • Get your free structured data audit for your store jsonld.app
    • Book your demo today and get 20% off the annual commitment fee retention.com/honest

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    35 min
  • The Right Staff with the Right Customers | Katie Bilodeau | Ring Concierge

    Katie Bilodeau is the President of Ring Concierge, the leading luxury jeweler committed to designing forever pieces that are both inspirational and obtainable. 

    Katie began her time at Ring Concierge as a consultant in 2017 and became President of the company in 2020 working closely with Nicole Wegman, Founder & CEO, to strategize and manage overall company initiatives. 

    Katie's focus is on overall company strategic direction, including oversight of the operational, employee and financial departments ensuring maximum efficiency and a scalable platform for growth. 

    Prior to her time with Ring Concierge, Katie worked in the Human Resources department as a Business Partner at Barclays Capital Investment Bank and later working at King Street Capital Management. 

    After leaving King Street Capital Management, Katie began consulting on her own with various startups helping with their business strategy from a human capital standpoint. 

    As a 2009 Clemson University alum, her Bachelor’s in Business Management with an emphasis in Human Resource provided her the extensive knowledge and in depth understanding of how imperative the human capital strategy is to the foundation of any company.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [00:58] What is Ring Concierge?
    • [03:49] Customer feedback led Ring Concierge to D2C
    • [04:22] Ring Concierge 2.0 and when Katie stepped in
    • [06:06] Selling other brands to selling their own products
    • [08:16] In-house products for better margins
    • [08:50] Engagement rings vs fine jewelry sales
    • [10:11] From organic to social media
    • [12:58] Sponsor: Electric Eye electriceye.io/connect
    • [13:55] Sponsor: JSON-LD For SEO jsonld.app
    • [15:12] Sponsor: Retention.com retention.com/honest
    • [16:08] Did Ring Concierge incentivize word-of-mouth?
    • [16:28] Ideal customer for Ring Concierge’s bespoke side
    • [18:05] Marketing to 2 different customers
    • [19:11] The challenges that Ring Concierge faced
    • [21:35] Hiring is really crucial for business growth
    • [22:31] Where to find Ring Concierge

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Fine jewelry for women, by women ringconcierge.com/collections/fine-jewelry
    • Follow Ring Concierge on Instagram @ringconcierge
    • Connect with Katie linkedin.com/in/katieorourke
    • Schedule an intro call with one of our experts electriceye.io/connect
    • Get your free structured data audit for your store jsonld.app
    • Book your demo today and get 20% off the annual commitment fee retention.com/honest

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    24 min
  • Why You Should Provide Budget Flexibility For Agencies | Andrew Maff | Blue Tuskr | Bonus Episode

    As a marketing expert with over 15 years of experience in Ecommerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the Ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [01:23] How Andrew end up in Ecom
    • [02:53] Chase automated himself out of a job
    • [03:36] Andrew tried to save his dad’s company
    • [04:21] The factors that Andrew is currently focusing on
    • [04:53] BlueTuskr’s approach to omnichannel strategy
    • [05:39] Raising budgets does not affect just one channel
    • [07:11] Amazon’s “Buy with Prime” button
    • [08:01] Andrew already implemented “Buy with Prime” before
    • [09:33] Let your customers shop how they want to shop
    • [10:57] A big gap between Amazon and your own website
    • [13:18] How Bluetuskr approaches Amazon to Ecom
    • [15:02] Don’t “half-ass” your website
    • [16:45] Attribution across multiple platforms
    • [18:23] Looking at budget and revenue holistically
    • [19:19] Explaining the ad performance to clients
    • [20:11] Determining ad spend through MER & ROAS
    • [21:15] Proper budget allocation makes stuff fluid
    • [22:43] Where to find Andrew and BlueTuskr

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Marketing company for e-commerce sellers ready to accelerate their growth with robust omnichannel strategies, targeted media-buying, & data-driven analysis bluetuskr.com
    • The latest industry news, strategies, tips, and advice to help grow your business ecommshow.bluetuskr.com
    • Connect with Andrew linkedin.com/in/andrewmaff
    • Chase’s guest episode on The E-Comm Show ecommshow.bluetuskr.com/how-to-scale-your-shopify-brand-through-effective-web-design-electric-eye

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    24 min
  • The Human Element in the Age of AI | Ryan Alovis | LensDirect

    In 2006, Ryan Alovis started Magazine Discount Center (MDC). Within a few years, Alovis bootstrapped MDC into the largest destination online for consumer magazine subscriptions. In 2016, MDC was acquired by Time Inc. 

    In 2009, with the cash flow MDC was yielding, Alovis was able to purchase LensDirect.com, a struggling online retailer of name-brand contact lenses that was previously owned by his family. 

    Under his leadership, LensDirect.com has grown revenues over 13000%, and has evolved into a leading online retailer of vision care products. 

    LensDirect.com has earned continuous placement in the Inc. 5000 list of fastest growing companies in the United States, and has been selected as one of the top online retailers by Internet Retailer..

    In 2012, Alovis co-founded Go Answer, a 24/7 outsourced contact center solution. Originally an answering service, it has blossomed into an award-winning full-service contact center handling tele, web chat, and emails/ticketing for businesses of all shapes and sizes.

    In 2016, with the proceeds from the MDC sale, Alovis started Pulse Health (formerly known as InTouchMD), a healthcare technology company. 

    Pulse Health's marquee product is the Pulse Engagement Cloud - a powerful cloud-based SaaS platform that helps pharmaceutical companies better reach, engage and understand physicians & patients on an individual level. 

    Pulse Health's client list ranges from emerging biotech to global pharmaceutical companies. 

    In 2016, Pulse Health was selected as the most innovative company in healthcare and in 2018, Pulse Engagement Cloud was selected as the most innovative product in healthcare. 

    The companies have evolved into multi-industry leaders, landing placement in the coveted Inc. 5000, Internet Retailers Top 1000, Long Island Business News’ 40 under 40 and a finalist in the New York Enterprise Small Business Awards. 

    Alovis has been featured in top media outlets including Forbes, Reuters, CNBC, The Wall Street Journal, Fox Business, Inc. Magazine, Internet Retailer, and The New York Observer. Alovis’ companies have been the subject of multiple success stories featured in American Express, Microsoft, Trustpilot, UPS, Twilio, and Visa. 

    At the heart of Alovis is his passion for doing good, and has managed to bring that same entrepreneurial energy to his fundraising committee, The Silver Lining Society. 

    This New York based non-profit, which Alovis co-founded in 2006, raises money for Hope & Heroes Pediatric Cancer Fund and has raised nearly a million dollars since inception.

    In This Conversation We Discuss: 

    • [00:00] Intro
    • [00:59] What is LensDirect.com?
    • [01:58] The early days of Ryan’s Ecom journey
    • [03:00] The “not sexy” businesses are the one that work
    • [04:05] Was Ryan the first one to use subs online?
    • [04:46] Competitors mean that there is a market
    • [05:44] When LensDirect came into the picture
    • [07:24] From mail order to Ecommerce
    • [08:11] Why Ryan bought back LensDirect
    • [10:45] How Go Answer came into the picture
    • [12:05] Sponsor: Electric Eye electriceye.io/connect
    • [13:02] Sponsor: JSON-LD For SEO jsonld.app
    • [14:19] Sponsor: Retention.com retention.com/honest
    • [15:11] The advantages of human communication
    • [17:26] What’s cooking on LensDirect and Go Answer
    • [19:48] Another amazing brand from Ryan: Pulse Health
    • [20:22] Where to find Ryan’s brands?

    Resources:

    • Subscribe to Honest Ecommerce on Youtube
    • Your one stop shop for all things optical lensdirect.com
    • The #1 24/7 full service answering service 1888goanswer.com
    • The industry leader in cloud-based engagement software and services for the life science industry pulsehealth.tech
    • Connect with Ryan linkedin.com/in/ryanalovis
    • Schedule an intro call with one of our experts electriceye.io/connect
    • Get your free structured data audit for your store jsonld.app
    • Book your demo today and get 20% off the annual commitment fee retention.com/honest

    If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

    22 min

About Honest Ecommerce

From the publisher's feed

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with…

More shows like Honest Ecommerce

The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,842 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

Shopify Masters by Shopify

Shopify Masters

376 Listeners

eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

eComFuel Podcast

312 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,256 Listeners

The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

The Unofficial Shopify Podcast

259 Listeners

eCommerce MasterPlan by Chloë Thomas

eCommerce MasterPlan

63 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,444 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,308 Listeners

My First Million by Hubspot Media

My First Million

2,639 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

10,107 Listeners

The DTC Podcast by Eric Dyck

The DTC Podcast

36 Listeners

The Smart Marketer Podcast by Smart Marketer

The Smart Marketer Podcast

155 Listeners

eCommerce Badassery by Jessica Totillo Coster

eCommerce Badassery

68 Listeners

Operators by Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer

Operators

49 Listeners