Honest Ecommerce

Megan Grassel is the Founder/CEO of Yellowberry. 

Armed with her own hand-drawn sketch and the savings from her summer jobs, Megan Grassell set out to make her younger sister, along with tween girls everywhere, an age-appropriate bra. 

In 2013, at age 17, she founded Yellowberry. With funding from a successful Kickstarter campaign, Megan created colorful, comfortable and supportive bras for young girls along with a promise to help them feel more confident about wearing bras for the first time. 

Today, Yellowberry offers a full collection of bras, underwear, lounge and activewear exclusively for girls with an extra boost of encouragement to dream big and feel supported to do anything in the world. 

In 2014 she was on TIME Magazine’s 25 Most Influential Teens and included on Huffington Post’s list of 14 Most Fearless Teens. 

In 2015, Megan was named one of the 24 Millennials to Watch by Yahoo. 

In 2016, Megan was selected as one of Forbes 30 Under 30. She has been featured in countless media outlets including The TODAY Show, The New York Times, Fast Company, Inc. Magazine, Forbes Magazine, Seventeen and Teen Vogue, among others. 

In addition to serving as an active company founder, Megan served as a member of the first-ever Barbie Global Advisory Board for Mattel. 

She is an active member of the Jackson Hole Ski and Snowboard Club as well as of Pulse, the newly created St. John’s Youth Hospital Board. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:39] Being an influential teen entrepreneur
• [03:10] Where the idea of Yellowberry came from
• [06:30] From a good idea to a good business idea
• [07:40] The challenge in transitioning from crowdfunding 
• [11:02] Yellowberry’s previous and current software
• [12:43] Inventory forecasting and cash flow tips
• [14:20] Sponsor: Electric Eye electriceye.io
• [14:40] Sponsor: Mesa apps.shopify.com/mesa
• [16:51] Sponsor: Rewind rewind.com/honestecommerce
• [17:21] Sponsor: Klaviyo klaviyo.com/honest
• [17:14] Build relationships across your supply chain
• [18:41] Yellowberry’s marketing stack
• [20:04] What helped Megan as a young founder
• [21:13] The previous guests’ experience about COVID
• [22:32] Yellowberry’s COVID experience
• [25:40] Launching Yellowberry’s Basics Collection
• [27:16] The struggles as a young female entrepreneur
• [30:27] Yellowberry had to work for Megan
• [32:27] Did pitching multiple times make Megan better?
• [33:13] Where to find Yellowberry

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The original by girls, for girls brand that’s changing the bra industry for girls yellowberrycompany.com
• Connect with Megan linkedin.com/in/megangrassell
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Prior to the NxTSTOP Brendan spent his career working in enterprise technology with Accenture and then VMware. 

In 2015 he founded his first startup Fathomd to bring interactive business games into MBA coursework. 

In 2020 Brendan launched NxTSTOP to outfit world explorers with functional sustainable travel apparel and scaled it to a multimillion dollar business in just one year. 

He is a graduate of Stanford and received his MBA from MIT Sloan.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:17] Travleisure® and the IPs of NxTSTOP
• [01:45] What is NxTSTOP
• [02:07] Coming up with the idea of NxTSTOP
• [03:26] What made NxTSTOP explode
• [05:20] Pivoting to face masks saved the business
• [06:57] Dealing with non ideal customers
• [08:52] Acquiring “new” customers
• [11:52] Customer feedback is valuable
• [13:36] Sponsor: Electric Eye electriceye.io
• [13:56] Sponsor: Mesa apps.shopify.com/mesa
• [14:39] Sponsor: Gorgias gorgias.grsm.io/honest
• [16:06] Sponsor: BeProfit beprofit.co
• [17:37] Sponsor: Klaviyo klaviyo.com/honest
• [18:24] Being on Shopify vs being on Amazon
• [22:04] Did Amazon produce economies of scale?
• [23:15] Other channels that NxTSTOP uses
• [24:38] The importance of domain authority
• [25:38] NxTSTOP’s SEO play
• [26:40] SEO for D2C Brands
• [27:46] SEO has great ROI
• [28:06] Brendan warns against agencies
• [29:48] Chase’s perspective on Brendan’s statement
• [30:09] Brendan clarifies to be careful of big agencies
• [30:57] Chase’s restaurant analogy
• [31:12] Build a “dream team”
• [32:44] Dealing with the iOS 14 update
• [35:22] How Chase analyzes brands for Electric Eye
• [36:25] Brendan tries out Chase’s technique
• [37:00] Triple Whale and other first party pixels
• [38:33] Where to find NxTSTOP

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Functional, eco-friendly, stylish travel clothing and accessories thenxtstop.com
• Connect with Brendan linkedin.com/in/brendanmkennedy
• The central source of truth for your Ecommerce store trytriplewhale.com
• Honest Ecommerce Bonus Episode with Triple Whale youtube.com/watch?v=W4Ant6ytppg
• Email Chase [email protected] and ask for the Triple Whale discount code
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gilmar Arellano, who co-founded HAY! Straws and serves as its CEO, pursued the plastic straw alternative due to his unconditional love for nature. 

“I wanted to protect the environment from the horrors of plastic waste,” he says, “and my experience in hospitality led me to identify one of the most egregious culprits: straws made from oil-based plastic.” 

Hand- selecting straw from small farms, cutting it, washing it, and packaging it in eco-friendly boxes revealed a natural solution to a dire modern problem. 

As he embraces the HAY! brand and its mission of reducing plastic pollution, Arellano also builds a strong, devoted team. Banking on their individual commitments to the cause, Arellano harnesses the powerful energy that comes with making a difference. 

“Rather than micro-manage, I choose to empower people,” he explains. While growing up in Lima, Peru, Arellano longed to start his own business after observing his father, who owned a clothing factory. 

Arellano spent plenty of time around his father’s business before they relocated to California when he was 14. There, he worked with hospitality, beverage, and tech brands. 

Arellano received his education from the University of California, Santa Barbara in the form of an international studies B.A. 

He also studied abroad at Delhi University and, in 2014, earned his Advanced Level Three certification from the Wine & Spirit Education Trust, which aided him later on when he served as a sommelier. 

While pursuing his WSET certification, Arellano worked for Jardesca California Aperitiva, a Northern California-based producer. 

As market manager, he led the growth of the drink throughout the region, promoting it as an alternative to traditional European aperitifs. 

He then brought his expertise in expanding brand footprints to Allset, a pre-order and prepay restaurant reservation portal, at which he worked with now- business partner Alexey Savin. 

Arellano’s first advent into the sustainable product space—alongside Savin—came in 2015 in the form of a toothbrush, one that stands up on its own and sources only eco-friendly, biodegradable materials. 

MABLE’s commitment to supporting children’s education through toothbrush profits also became a core tenet of Arellano’s business practices. 

Arellano brought on Emma Grose, who he met while traveling through Vietnam, as the head of social media, photography, and website design. 

A strong thread of eco-friendliness began to take root in Arellano’s career as he lived out his appreciation for the Earth and its fruits through his work with wine and in sustainable product design. 

He soon learned just how much he could contribute to the planet by combining and applying his skill sets strategically. 

A few years after MABLE’s launch, Arellano continued to innovate by taking on the hospitality industry with his and Savin’s alternative to plastic straws, the HAY! Straw. 

With the help of Grose and Savin, Arellano brought the straw-made-from-straw to market in 2018 and started a revolution in earth-friendly products. 

To date, the team has helped replace more than 50 million plastic straws with HAY! straws. Arellano recently moved to Austin and can be found cycling, playing soccer, reading and traveling the world. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:03] Where Gil got the idea of alternative straws
• [02:48] How Gil got into sustainability
• [05:03] Timing is really important
• [05:58] The avenues that HAY! Straws targeted
• [07:32] Cold emails as a strategy
• [09:11] The difference in approaching cold emails
• [10:03] HAY! Straws’ email strat may not work for everyone
• [11:18] How to stand out in cold emails
• [12:25] Focusing on B2B for now
• [14:20] Sponsor: Electric Eye electriceye.io
• [14:40] Sponsor: Mesa apps.shopify.com/mesa
• [15:24] Sponsor: Gorgias gorgias.grsm.io/honest
• [16:51] Sponsor: Rewind rewind.com/honestecommerce
• [17:21] Sponsor: Klaviyo klaviyo.com/honest
• [18:08] Most challenging parts of a straw business
• [20:32] D2C approach for a B2B audience
• [23:34] Did HAY! Straws get pushback from going online?
• [24:48] What platform does HAY! Straws use?
• [26:39] Diversify your customer base
• [27:37] Things will go wrong so be prepared
• [28:46] Where to find HAY! Straws

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Compostable drinking straws that don’t suck haystraws.com
• Connect with Gil linkedin.com/in/gilmar-arellano-513a03aa
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Noah’s love of hot sauce began well before he founded HEATONIST. In fact, he’s loved spicy food for as long as he can remember. 

Growing up, Noah’s family joked that he got his love of spicy food from his mom’s mom. The family lived in Austin, Texas in the 50s and legend tells about a time his grandmother went to buy a garland of dried chilis for cooking. 

The grocer tried to talk her out of it, saying they were too hot for her, but she told him she knew what she was doing. 

He said if she ate one of the chilis right then and there, he'd pay for her whole basket of groceries. Groceries were on him that week! 

She and Noah are the only members of the family with red hair, and the only two to love spicy food. Coincidence, or connection? 

As he grew older, Noah found he enjoyed cooking after experimenting with his first grill. At 17, he interviewed for a job at an Outback Steakhouse that opened in town (South Burlington, Vermont). 

Most of his friends interviewing were made dishwashers or busboys, but somehow Noah was put on the line cooking. He loved the heat of it, and ended up working in kitchens for the next six years. 

While studying at Concordia University in Montreal, Noah had the chance to open his first food business: a breakfast and lunch counter inside of an MMA training facility. He named it Callaloo after the healthy Caribbean leafy green, and it was all about positive nutrition. 

It developed a real following with the trainers and their athlete clients. After graduating in 2007, Noah moved to New York City to get his business degree. 

After working in digital marketing for years, Noah began sharing his hot sauce passion with coworkers and friends, and the rest is history! 

He returned to his entrepreneurial and food-focused roots and launched the hot sauce tasting mobile in NYC in 2013 and opened the hot sauce tasting room in Brooklyn in 2015. 

Today, Noah splits time between Williamsburg, Brooklyn and Livingston Manor, NY, where he is working to establish the HEATONIST chili farm. Stay tuned for HEATONIST Catskills, coming soon! 

In This Conversation We Discuss: 

• [00:00] Intro
• [02:07] Where the idea of Heatonist started
• [04:03] From a push cart to online, to brick and mortar
• [04:43] When Noah went full-time into hot sauces
• [05:42] How Noah got customers online
• [06:59] Moving into warehouses after initial success
• [07:51] The best investments to drive traffic
• [08:10] Focus on experience vs growth
• [08:41] Sourcing and producing hot sauces
• [09:29] Where the Heatonist name started
• [11:07] Hot sauce making is a great and loving community
• [11:48] Sponsor: Electric Eye electriceye.io
• [12:08] Sponsor: Mesa apps.shopify.com/mesa
• [12:52] Sponsor: Gorgias gorgias.grsm.io/honest
• [14:18] Sponsor: BeProfit beprofit.co
• [15:49] Sponsor: Klaviyo klaviyo.com/honest
• [16:37] How Hot Ones came into the picture
• [19:02] Learn to delegate early on
• [19:53] Logistics can be difficult
• [21:32] Why Heatonist stopped running their own warehouse
• [22:12] When should a founder move to a 3PL?
• [24:16] Partnering with the Shopify Fulfillment Network
• [24:55] Which hot sauce would Noah recommend?

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Purveyors of fine hot sauces, as featured on Hot Ones heatonist.com
• Connect with Noah linkedin.com/in/noahchaimberg
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kerrigan Behrens is the co-founder and co-CEO of consumer wellness brand Sagely Naturals. 

Most recently, Kerrigan guided her team through an acquisition by HempFusion, expanded the brands ingestible offerings with gummies, and launched a non-CBD infused product collection in Target under the Sagely Naturals umbrella. 

She and the brand have been featured in publications such as Forbes, Fortune, Glossy, Coveteur, Vogue, and Green Entrepreneur. 

Kerrigan has been at the helm of the brand since it launched in 2015, and has successfully galvanized and accelerated marketplace acceptance of CBD as a natural and effective alternative for the products you would already find in your medicine cabinet. 

Kerrigan lives in Los Angeles, which also serves as Sagely Naturals’ headquarters, with her husband and daughter.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:07] Where the idea of Sagely Naturals came from
• [06:29] How Kerrigan processed their pivot
• [08:45] Sponsor: Electric Eye electriceye.io
• [09:05] Sponsor: Mesa apps.shopify.com/mesa
• [09:49] Sponsor: Gorgias gorgias.grsm.io/honest
• [11:15] Sponsor: Rewind rewind.com/honestecommerce
• [11:46] Sponsor: Klaviyo klaviyo.com/honest
• [12:33] How to sell a new product in a new vertical
• [14:58] Doing non-scalable things at the start
• [15:26] Real-time feedback is very valuable
• [16:24] Difficulties of being in a “vice” category
• [20:26] Businesses that “help” cannabis brands
• [21:02] Rich digital media as sub for FB and Google
• [22:24] Sagely Natural’s email operation
• [24:27] Acquisition by HempFusion
• [26:51] Allocating budget for experiments
• [28:55] Where to find Sagely Naturals

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Hemp-derived, broad spectrum CBD for wellbeing sagelynaturals.com
• Connect with Kerrigan linkedin.com/in/kerriganhanna
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Adam Baker had a vision a few years ago. He wanted to fill an empty space in the dog toy market and make toys that were tough, innovative, and do it in a way that was safe for dogs and the planet.

It took some twists and turns to succeed but now, SodaPup is turning out toys that are FDA compliant, all made in the USA. 

Baker is not only Head Dog in SodaPup, he’s the toy designer, social media and marketing manager (that means he sits in bed at 11:30 at night and posts to Instagram), janitor (occasionally dragging the vacuum cleaner from home in to clean the office carpet), packaging designer, photographer, and jack-of-all trades.

SodaPup manufactures durable natural rubber dog toys in the USA. SodaPup uses natural, sustainable, FDA compliant and non-toxic materials in their products. 

Because SodaPup products are made in the USA, they are made in a socially and environmentally responsible way.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:17] Where the idea of dog toys come from
• [03:17] Pivoting early on and finding a manufacturer 
• [05:04] SodaPup’s early go-to-market strategy/sales model
• [09:27] Blending the branding in subscription boxes
• [12:32] Sponsor: Electric Eye electriceye.io
• [12:52] Sponsor: Mesa apps.shopify.com/mesa
• [13:36] Sponsor: Gorgias gorgias.grsm.io/honest
• [15:03] Sponsor: BeProfit beprofit.co
• [16:34] Sponsor: Klaviyo klaviyo.com/honest
• [17:21] SodaPup going strong amidst decline in sub boxes 
• [19:00] Figuring out how to sell their own products
• [19:51] Instagram opened the brand to a global audience
• [20:42] The emergence of digital selling platforms
• [23:13] SodaPup still owns the customer
• [24:16] Adam’s love-hate relationship with Amazon
• [26:27] Selling on Amazon is a different skill set
• [27:57] What makes SodaPup different
• [31:44] Entrepreneur vs executive skill set
• [33:00] Where to find SodaPup

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A veteran-owned business that makes tough dog toys in America sodapup.com
• Follow SodaPup on Instagram @sodapupdogtoys
• Connect with Adam linkedin.com/in/adam-baker-b9235311
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

 On this podcast, we talk about the “price spiraling” trap and how to avoid it, how capital can actually be a detriment to problem solving, why you should just focus on getting your product into people’s hands first, and so much more!

To learn more, visit: http://honestecommerce.co

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Matthew linkedin.com/in/matthewberk
• Share the joy of small-batch, locally-roasted beans with coffee lovers around the country beanbox.com
• Read The Lean Startup theleanstartup.com/book
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

On this podcast, we talk about the importance of gathering data first before product development, why you shouldn’t plan to scale with an MVP, when should you do D2C only and when should you consider Amazon, and so much more!

To learn more, visit: http://honestecommerce.co

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Will linkedin.com/in/will-nitze
• Plant based protein bars for your brain and body eatiqbar.com
• Listen to the Y Combinator podcast ycombinator.com/blog/tag/podcast
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

Born in Colombia, raised in Mexico, and college-educated in the United States, Mike Abadi comes from 4 generations of textile industry experts. 

Abadi began his career as a New York investment banker, before realizing his passion was in entrepreneurship. 

Various ventures led to his first major success as co-founder of tailored suits brand Arden Reed (now Hive & Colony), before launching D2C bedding brand Sunday Citizen alongside his wife of 6 years, with whom he has 3 children. 

Since its creation in 2019, Sunday Citizen has grown rapidly to serve several home categories, with multiple collections and 3,000+ 5-star reviews; in 2021, company sales grew by 400%. Abadi speaks English, Spanish, and basic Chinese. 

4 years spent living in China and 10+ years working with Chinese providers has earned him an in-depth understanding of factory processes and product sourcing. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:11] From investment banking to entrepreneurship
• [02:20] Mike’s experience in his first ventures
• [05:22] Why did Mike not give up?
• [07:27] The value in unsuccessful ventures
• [08:13] Where the idea of Sunday Citizen came from
• [12:24] Sunday Citizen’s go-to-market strategy
• [15:23] Expectations for marketing ad spend
• [17:11] Sponsor: Electric Eye electriceye.io
• [17:32] Sponsor: Mesa apps.shopify.com/mesa
• [18:15] Sponsor: Gorgias gorgias.grsm.io/honest
• [19:42] Sponsor: Rewind rewind.com/honestecommerce
• [20:12] Sponsor: Klaviyo klaviyo.com/honest
• [21:00] The relationship dynamics between C-Suite spouses
• [22:48] How Mike got lucky to leave China before the pandemic
• [23:27] Sunday Citizen expanding their product line up
• [25:10] Sunday Citizen products are more than just decorative
• [26:08] 2 problems that Sunday Citizen faced
• [27:10] iOS 14.5 leveled the playing field
• [28:01] Building a “true brand” through connections
• [29:05] Where to find Sunday Citizen

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Developing the world's softest home products sundaycitizen.co
• Connect with Mike linkedin.com/in/mikeabadi
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Elie Robinson is the CEO and founder of Under 5'10, a brand that makes clothing for shorter men.

His background is in financial operations, and spent over 15 years in the telecommunications & Ecommerce. 

But like millions of other men in America, he was fed up with clothing manufacturers neglecting to make clothes tailored for shorter men. 

He founded Under 5’10 in 2017 and has enabled short guys around the world find a place where they can buy perfectly fitting jeans, joggers, shirts, and more made just for them. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:07] What does Under 5’10 offer
• [02:02] The origin and tackling the shorter guys’ needs
• [03:02] How Elie came up with the idea
• [04:08] Under 5’10’s go-to-market strategy
• [06:26] Crowdfunding as proof of concept
• [07:02] Transitioning from Kickstarter to Ecom
• [08:20] Setting up Ecom in Shopify
• [09:45] Sponsor: Electric Eye electriceye.io
• [10:05] Sponsor: Mesa apps.shopify.com/mesa
• [10:49] Sponsor: Gorgias gorgias.grsm.io/honest
• [12:15] Sponsor: BeProfit beprofit.co
• [13:46] Sponsor: Klaviyo klaviyo.com/honest
• [14:43] Believe in the results that you made
• [15:52] Where Elie got his boost of confidence
• [16:39] Learning from others and teaching to others
• [17:53] Under 5’10’s biggest challenge
• [20:27] Why Elie is insistent on staying D2C
• [25:09] Elie’s SEO advice: Create content
• [25:53] You can’t scale without content creation
• [28:06] Balancing validation and reality
• [29:38] Just doing it better can be a basis for a business
• [31:49] Where to find Under 5’10

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Find Men's Jeans, Chinos, Joggers, Sweatpants, & More in Shorter Sizes & From 24" to 28" under510.com
• Connect with Elie linkedin.com/in/elie-robinson-4b93baa1
• A podcast for short men, by short men under510.com/pages/living-under-510-a-show-for-short-men
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!