Honest Ecommerce

Laurie O’Hara is the Founder and CEO of OLITA, a San Rafael, CA based brand of eco-friendly, healthy sun care. 

In the market since 2015, Laurie has grown OLITA from its original Beach Be Gone product line, expanding to REEF SAFE mineral sunscreens, soothing SPF lip balms and nourishing After Sun body serums. 

OLITA’s mission is to create clean products that are safe on skin and safe on the planet. 

Prior to launching OLITA, Laurie had over 20 years experience in marketing and acquisitions of credit products and microloans, having worked as a Director for JPMorgan Chase and Citibank in New York City and a Bay Area CDFI. 

She holds an MBA from the American Graduate School of International Management and a BA from the University of Colorado. 

Laurie lives with her husband and four children in Marin County. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:16] OLITA’s product assortment
• [02:04] Where OLITA’s idea came from
• [04:03] How long from OLITA’s inception to selling
• [06:46] OLITA’s go-to-market strategy
• [08:01] Establishing B2B relationships
• [08:57] From beach-side stores to D2C
• [10:10] Why won’t a startup hire experts from the start?
• [12:13] Paid is expensive, sell products yourself
• [12:59] OLITA’s customers are their perfect demographic
• [14:34] Loved ones won’t give you good feedback
• [16:01] Start early and delegate early
• [16:50] Work with performance-based partners
• [17:58] Laurie loves going to trade shows
• [18:40] Make sure invest pays for itself
• [19:22] The sign of a great entrepreneur
• [19:30] Sponsor: Electric Eye https://electriceye.io
• [19:50] Sponsor: Mesa https://apps.shopify.com/mesa
• [20:34] Sponsor: Gorgias https://gorgias.grsm.io/honest
• [22:01] Sponsor: Rewind https:/rewind.com/honestecommerce
• [22:31] Sponsor: Klaviyo http://klaviyo.com/honest
• [23:19] Laurie’s favorite Shopify apps
• [24:37] Shopify has a great community
• [26:07] Competitors are great assets
• [27:57] The meaning of OLITA
• [28:43] OLITA’s partnership with the Coral Reef Alliance
• [29:31] Where to find OLITA

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The natural and organic skincare brand we all need for sun safe skin and planet protection olitashop.com
• Connect with Laurie linkedin.com/in/laurie-o-hara-022880a
• Support Olita’s crowdfunding campaign wefunder.com/olitainc
• Sell products from other top US stores without inventory apps.shopify.com/carro
• Save the world’s coral reefs coral.org/en
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Kyle Ewing became a full-time entrepreneur in 2014 when he left the corporate world to build his first company, Guerrilla Tags ID Systems. 

After a successful exit in 2015, Kyle is now focused on the growth and development of his company, TerraSlate Paper, which manufactures and prints waterproof paper for the US Military, restaurants, and biotech firms around the world. 

The success of his businesses can be best attributed to a creative marketing approach that nimbly tracks customer needs to fulfillment and leverages just-in-time inventory management. 

His most recent high-profile advertising campaign in partnership with BMW USA is the “Road to Sustainability” in which he seeks to make redundant laminated documents in all applications. 

Kyle enjoys collaborating with fellow entrepreneurs and venture capitalists to develop new systems, metrics and growth strategies for emerging companies in the tech and renewable resources industries. 

The experience Kyle gained in corporate positions provided the underpinnings for his entrepreneurship a position as Supply Chain Manager at Brightstar Corporation on supply chain optimization and demand signal forecasting in which, at an operator-wide level, he successfully carried out multiple initiatives in supply chain management, data-driven analytics, and inventory management using triple exponential smoothing models that he built for the wireless phone industry. 

Kyle also held roles as a Business Operations & Management Consultant, Procurement Manager and Marketing Analyst where he gained much of the valuable experience upon which he relies. 

Kyle received his BSBA in 2008 and his MBA in 2009 with a Chancellor's Scholarship from the Daniel's College of Business at the University of Denver. 

During his time at DU he developed a passion for philanthropic work and founded the Seven Ribbons Foundation supporting cancer research. 

In his personal life Kyle is an avid triathlete, runner, mountaineer, and is active in philanthropic work in the community. 

He won the Mt. Kilimanjaro Marathon in 2009, completed the Ironman Triathlon in Western Australia in 2010, and summited the mountains of the Swiss Holy Trinity: Mont Blanc, the Matterhorn, and the Eiger in 2011. 

Kyle is an accomplished skydiver and musician winning the state flute championships 3 years in a row. 

Recent accolades include “Entrepreneur of the Year” awarded by the Worldwide Who's Who organization and has become an avid Ukulele and Guitar player. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:31] Kyle’s first business
• [02:48] The challenge in a “durable” product
• [03:28] The importance of repurchase
• [04:41] Raising LTV to cover CAC
• [05:15] How quick is it from Guerilla Tags to TerraSlate?
• [06:05] School education vs learning through experience
• [08:03] You should have the willingness to learn
• [09:32] Sponsor: Electric Eye electriceye.io
• [09:52] Sponsor: Mesa apps.shopify.com/mesa
• [10:36] Sponsor: Gorgias gorgias.grsm.io/honest
• [12:02] Sponsor: BeProfit beprofit.co
• [13:33] Sponsor: Klaviyo klaviyo.com/honest
• [14:20] Where did Kyle get his business ideas?
• [15:37] Don’t be afraid to tell your ideas
• [16:21] NDAs can hinder true feedback
• [17:17] You don’t have to spend money to sell
• [18:48] Why B2B is good
• [22:02] D2C products from TerraSlate
• [23:38] Is B2B marketing different to D2C marketing?
• [25:19] The hardest part of building and growing a brand
• [26:31] Hiring and managing good people is getting harder
• [28:19] Electric Eye needs more Shopify experts
• [28:43] Kyle wants to see more ADA compliance
• [29:44] ADA compliance is a big and complex problem
• [30:43] Be careful of these frivolous lawsuits
• [32:59] Join as many entrepreneur groups as you can

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The most durable paper on the planet terraslatepaper.com
• Connect with Kyle linkedin.com/in/kyleewing
• Scale your business with electriceye.io
• Electric Eye is hiring! electriceye.io/page/careers
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In Yoni and Neal’s previous lives, they were music industry veterans behind some of the largest festivals in the country. 

Along the way, they saw the demand for quality cocktails growing, but the careful preparation required to make one made service in high volume environments pretty difficult. 

They fantasized about creating a world-class cocktail in an easy-to-serve vessel, thinking maybe they could help solve a problem for venues, events, restaurants, bars, airplanes, and regular folks at home on the couch. 

Eventually, they stopped fantasizing and started actually doing it.

Enlisting the help of their favorite bartender and James Beard finalist, Miles Macquarrie of Kimball House, they, along with Jay, developed classic cocktail recipes and packaged them up to drink at any time and, just about, any place. 

Tip Top Proper Cocktails are always within reach, especially if a trusted bartender or fully-stocked bar are not.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:21] What are Tip Top Proper Cocktails?
• [02:11] The connection between live music and Tip Top
• [04:47] Challenges in serving alcohol to festival goers
• [06:53] The opportunity in inefficiencies
• [08:14] BevAlc is profitable yet complex in the US
• [10:21] Milestones that Tip Top reached
• [12:35] What is a co-packer in the BevAlc space?
• [13:01] From concept to shipping products
• [13:45] Tip Top’s D2C go-to-market strategy
• [15:39] The complex process of selling Bev/Alc online
• [16:32] Sponsor: Electric Eye electriceye.io
• [16:52] Sponsor: Mesa apps.shopify.com/mesa
• [17:36] Sponsor: Gorgias gorgias.grsm.io/honest
• [19:02] Sponsor: Rewind rewind.com/honestecommerce
• [19:30] Sponsor: Klaviyo klaviyo.com/honest
• [20:18] Dealing with varying state legislation
• [21:53] Tip Top’s partnership with Delta Airlines
• [25:42] Things that Tip Top did to increase online sales
• [28:14] Making sure CX is smooth as possible
• [30:12] Where to find Tip Top Proper Cocktails

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Classic cocktails in tiny cans tiptopcocktails.com
• Connect with Yoni linkedin.com/in/yonireisman
• Connect with Jay linkedin.com/in/jayliddell
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit rewind.com/honestecommerce to get 1 month free
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Paul Orlando has led startup accelerators on three continents. 

He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation. 

He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units. 

In This Conversation We Discuss: 

• [00:51] Intro
• [01:47] Paul’s journey on USC
• [05:01] Chase’s interest in the educational field
• [05:37] Tactics change, but strategies don’t
• [07:47] The importance of lifetime value
• [10:38] Sponsor: Electric Eye electriceye.io
• [10:58] Sponsor: Mesa apps.shopify.com/mesa
• [11:41] Sponsor: Gorgias gorgias.grsm.io/honest
• [13:08] Sponsor: BeProfit beprofit.co
• [14:39] Sponsor: Klaviyo klaviyo.com/honest
• [15:26] There are many ways to calculate LTV
• [17:06] Calculating “time of return”
• [19:19] Segmenting CAC and LTV
• [23:03] The relationship between CAC and LTV
• [25:23] Lessons learned from traditional/old brands
• [29:24] The other topics in Paul’s book
• [31:55] Where to buy the Growth Units book
• [32:18] Segmented data for KPIs is the next level

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Helping companies move faster through intensive workshops, rapid experimentation, and consulting startupsunplugged.com/
• Connect with Paul linkedin.com/in/porlando
• Paul’s book about Lifetime Value, Customer Acquisition Cost, and why businesses behave the way they do amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJ
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Joe Spector has been a startup entrepreneur for over 15 years. Prior to Dutch, he was a co-founder of Hims (NYSE: HIMS), one of the fastest growing direct-to-consumer brands in history, which went public in January 2021. 

As a co-founder, Spector was instrumental in its success of helping millions of people; in fact, he built Hims national telemedicine and doctor network, set up the initial pharmacy supply chain, and launched wholesale partnerships. 

He holds a BS from the Haas School of Business at University of California at Berkeley, and an MBA from The Wharton School at University of Pennsylvania. 

He lives in the San Francisco Bay Area with his wife, three children and a corgi named Edgar. 

In This Conversation We Discuss:

• [00:00] Intro
• [01:10] Startups are both easy and hard at the same time
• [02:39] The “scrappiness” of startups 
• [04:04] Silicon Valley show vs reality
• [05:20] Startups require “nerves of steel”
• [06:15] Joe’s Hims story
• [09:03] The names before Hims
• [09:46] Importance of startup names 
• [10:40] Skills that Joe brought to Hims
• [12:30] Sponsor: Electric Eye electriceye.io
• [12:50] Sponsor: Mesa apps.shopify.com/mesa
• [13:34] Sponsor: Gorgias gorgias.grsm.io/honest
• [15:00] Sponsor: Rewind rewind.io/honest
• [15:33] Sponsor: Klaviyo klaviyo.com/honest
• [16:20] Product that makes people happy
• [17:51] Eight-figure brand vs nine-figure brand
• [18:57] From Hims to launching Dutch
• [20:45] Dutch working with Shopify’s “limitations”
• [23:12] Dutch’s sales process using Shopify
• [25:48] Chase analyzes what Dutch is doing
• [27:30] Make a choice, start a business
• [29:37] It’s about how fast you pivot
• [30:15] Understand the types of your consumers

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Online vet care and visits with licensed veterinarians dutch.com
• Connect with Joe linkedin.com/in/joespector
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Nik Hall is a follower of Christ, husband to the best wife, and the co-founder of vitafive, an emerging gummy vitamin brand with high quality ingredients and eco-friendly packaging. 

The humble beginnings of vitafive were started in founders Garrett Adair and Nik Hall’s 800 square foot house when they were Juniors at TCU. 

Since the beginning, the goals have been to help consumers find an easier way to be healthy, to be profitable, and to enjoy the life they have been given. 

While the road hasn’t been easy, it has always been worth it. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:05] Nik’s early interest in entrepreneurship
• [03:41] The interest in money making and CEOs
• [04:52] Benefits and considerations for co-founders
• [08:26] “Breaking up” with co-founders
• [11:09] Sponsor: Electric Eye https://electriceye.io/
• [11:29] Sponsor: Mesa https://apps.shopify.com/mesa
• [12:13] Sponsor: Gorgias https://gorgias.grsm.io/honest
• [13:39] Sponsor: BeProfit https://beprofit.co/
• [15:10] Sponsor: Klaviyo http://klaviyo.com/honest
• [15:57] vitafive’s inception
• [17:28] Success was fast but was not immediate
• [18:55] vitafive’s biggest mistakes
• [20:46] The wild west of Facebook ads
• [21:30] Could startups still use Facebook marketing now?
• [22:41] The effect of IOS 14 and 15 to marketers
• [24:32] Don’t fully invest on just Facebook ads
• [25:04] How vitafive deals with the IOS 14 and 15 updates
• [26:47] Learn constantly or be a pioneer
• [28:09] Keep it simple and easy for customers
• [28:40] Where to find vitafive

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The low sugar gummies you've been begging for delivered in the most beautiful way vitafive.com
• Connect with Nik linkedin.com/in/nikhall
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Dr. Amy Divaraniya is the CEO and Founder of Oova, a women’s health company. She has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery. 

Her solid understanding of biology and being able to apply complex analyses have led to innovative projects in the healthcare space. 

In 2017, Dr. Divaraniya chose to pivot her career as a data scientist and devote herself to improving women’s healthcare. 

After facing her own struggles with conceiving her son, Dr. Divaraniya decided to build a solution to help women having difficulty getting pregnant. 

Today, she and her team have built the first at-home test, Oova, that measures multiple hormones through urine samples and provides personalized results and insights on a woman’s fertility. 

As a response to COVID-19, Oova has done an early release of their product. Oova has resonated with many women and clinicians and is now being adopted by fertility clinics and hospitals across the country. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:39] The idea of building a brand
• [03:23] Finding a solution and a market
• [03:49] Removing stigma by providing data
• [05:30] From idea to prototype
• [07:40] Passionate in solving the problem
• [08:41] Sponsor: Electric Eye electriceye.io
• [09:01] Sponsor: Mesa apps.shopify.com/mesa
• [09:45] Sponsor: Gorgias gorgias.grsm.io/honest
• [11:12] Sponsor: Rewind rewind.io/honest
• [11:44] Sponsor: Klaviyo klaviyo.com/honest
• [12:31] The pandemic changed Oova’s business model
• [14:48] The B2B2C approach is similar to using influencers
• [15:07] Going the organic route
• [15:54] Educating people about new products/new vertical
• [17:14] Oova’s unique marketing mix
• [18:38] What would Dr. Amy tell herself
• [19:57] The value in smart people
• [20:40] Truly believe in what you’re making
• [21:22] Where to find Oova

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The fertility translator that fully illuminates your fertility, giving you the clearest steps to conception. oova.life
• Connect with Dr. Amy linkedin.com/in/aparna-amy-divaraniya
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Emily Vaca has over 15 years of experience in the design and advertising industry. Prior to launching MINNIDIP, Emily worked on packaging, television commercials, and content for CPG brands including Kraft, Nike and more. 

Emily founded La Vaca Designhouse in 2012 and launched MINNIDIP in 2017 as the first modern inflatable “adult kiddie” pool on the market. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:03] Emily’s history and experience in design
• [01:57] When Emily decided to go out on her own
• [02:56] From agency work to launching a brand
• [05:34] What is MINNIDIP?
• [06:15] The confidence to go D2C
• [09:04] From inception to first sales
• [12:34] MINNIDIP’s customer acquisition strategy
• [14:27] Sponsor: Electric Eye https://electriceye.io/
• [14:47] Sponsor: Mesa https://apps.shopify.com/mesa
• [15:31] Sponsor: Gorgias: https://gorgias.grsm.io/honest
• [16:58] Sponsor: BeProfit https://beprofit.co/
• [18:29] Sponsor: Klaviyo klaviyo.com/honest
• [19:16] Influencer seeding can be challenging
• [22:34] Relationships over transactions
• [23:17] Dealing with the risk of your idea getting stolen
• [26:05] The toy industry is very competitive
• [26:42] Starting on Squarespace, moving to Shopify
• [29:58] Where to find MINNIDIP

Resources:

• Subscribe to Honest Ecommerce on Youtube
• A creative lifestyle brand and design house that specializes in product design, content, styling and branding. lavaca.com
• The original, first-ever modern inflatable pool minnidip.com
• Follow MINNIDIP on Instagram @MINNIDIP
• Connect with Emily linkedin.com/in/emilyvaca
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In This Conversation We Discuss: 

• [00:00] Intro
• [01:41] How AJ used to run ads before Triple Whale
• [02:52] The health of your business depends on blended ROAS
• [03:23] Clarification about IOS 14
• [03:46] Performance degraded because FB lacks customer info
• [04:08] What made the FB platform better
• [04:42] FB is challenging to run for brands
• [05:41] Why AJ founded an attribution company
• [06:10] Triple Whale tries to provide the lost visibility from FB
• [06:32] The Triple Whale Pixel is not yet the be-all, end-all
• [07:33] What is Pixel and why does your business need it?
• [08:36] Why is Triple Whale different from Facebook?
• [10:06] The Pixel is good but not simple
• [10:45] How Electric Eye uses Triple Whale
• [11:20] The Forecasting Calculator
• [13:00] ROAS, CPA, and AOV on the Summary Page
• [15:16] The Triple Whale Pixel
• [15:46] Taking advantage of the Channel Overlap
• [17:00] Inventory management dictates paid ad spend
• [18:39] Client compatibility through Triple Whale
• [19:19] The misalignment in attribution causes distrust
• [20:47] How Facebook can get away with messy attribution
• [21:37] Attribution Model Comparison
• [23:01] Other features that are coming to Triple Whale
• [23:54] The Customer Journey feature
• [24:24] Web domain shenanigans
• [24:45] Triple Whale’s Mobile App
• [25:56] What differentiates Electric Eye from other agencies
• [27:16] Electric Eye’s Brand Scaling Framework
• [28:18] Scaling is achieved through harmony in teams

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Electric Eye provides Shopify-powered sales machines to suit your strategic design, development, and marketing needs
• Triple Whale is the central source of truth for your Ecommerce store Use code ELECTRICEYE for a discount!
• Listen to another bonus episode about Electric Eye’s Brand Scaling Framework
• Connect with Chase
• Connect with Ryan
• Connect with AJ
• Connect with Rabah

Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $50 million in email attributable revenue. 

A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:02] Chase Dimond’s “claim to fame”
• [01:57] Where Chase Dimond’s passion started
• [04:48] Personalization is really important
• [05:40] SMS and email in tandem
• [06:15] AMP for emails in the future
• [06:38] Plain text emails are still useful
• [07:01] Do brands send too much email?
• [09:26] Chase Dimond going through the metrics
• [10:38] Coming up with topics for email
• [13:12] Comparing your emails to “big dogs”
• [15:01] Working with different types of clients
• [15:20] Stay true to your own brand
• [15:59] Don’t be afraid to hit send
• [16:42] You learn so much from your audience by sending
• [17:54] Sponsor: Electric Eye electriceye.io
• [18:14] Sponsor: Mesa apps.shopify.com/mesa
• [18:58] Sponsor: Gorgias gorgias.grsm.io/honest
• [20:25] Sponsor: Rewind rewind.io/honest
• [20:57] Sponsor: Klaviyo klaviyo.com/honest
• [21:44] Why brands use design-oriented emails
• [23:48] The balance between text and design
• [24:58] How to incorporate SMS in email marketing
• [29:02] The common mistakes in attribution
• [30:03] SMS and Email is for building relationships
• [31:48] Holistic approach to marketing channels
• [33:07] Marketers wear 2 hats and get confused sometimes
• [35:44] Where to find Chase Dimond

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Follow Chase Dimond on Twitter @ecomchasedimond
• Chase Dimond’s email marketing course chasedimond.podia.com
• Chase’s website chasedimond.com
• Chase Dimond’s free newsletter chasedimond.com/chase-email-newsletter
• Chase Dimond’s paid newsletter app.moonclerk.com/pay/3iuv1ungf5yq
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Level up your customer support gorgias.grsm.io/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!