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With the boom in e-commerce, online reading and audio books, some say the future of brick-and-mortar bookstores looks bleak. A young Chinese bookseller, however, believes otherwise. By tapping into a niche market, she has managed to grow her business in the past decade and attracted many loyal customers. In this episode of Footprints, we’ll take you to a hidden-gem specialty bookstore in Beijing to meet its manager, Hong Xia, who has succeeded in beating all the odds to keep a physical bookstore alive.
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With the boom in e-commerce, online reading and audio books, some say the future of brick-and-mortar bookstores looks bleak. A young Chinese bookseller, however, believes otherwise. By tapping into a niche market, she has managed to grow her business in the past decade and attracted many loyal customers. In this episode of Footprints, we’ll take you to a hidden-gem specialty bookstore in Beijing to meet its manager, Hong Xia, who has succeeded in beating all the odds to keep a physical bookstore alive.
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