What starts as a casual golf outing turns into a business idea that disrupts an entire industry. In this episode of LIVING YOUR LEGACY, serial entrepreneur and Greenside Cigar Company founder Ty Murphy opens up about building a golf cigar brand from scratch, scaling through influencer marketing, and creating a direct-to-consumer business model that challenges traditional cigar distribution. He shares the emotional highs and lows of entrepreneurship, the mindset required to persevere through uncertainty, and how following “the little voices” led him to unexpected success. From golf culture and branding psychology to cigar experiences and product market fit, Ty reveals how an average guy turned a simple observation into a thriving company.

Key Takeaways

• How Ty Murphy identified a gap between golf culture and cigar culture
• Why disrupting traditional distribution created massive growth opportunities
• The power of influencer marketing in the golf industry
• How branding and “gamification” increased cigar sales at golf courses
• Why entrepreneurship requires perseverance through uncertainty and self-doubt

Notable Quotes

• “Committing to something and persevering through stuff changes everything.”
• “Golf is four hours with the same four people. A lot of business happens there.”
• “It’s not about smoking cigars. It’s about the experience I’m having.”
• “We disrupted an entire distribution chain.”
• “Sometimes that little voice in your head is worth listening to.”