#587 What does it take to grow a multi-million dollar service business from the ground up? In this episode, host Kirsten Tyrrel sits down with Serge Rochon, founder of Complete Windows & Doors, to unpack how he built a thriving home renovation company over the past 13 years — starting solo and scaling to a 25+ person team. Serge shares the lessons learned from cold-calling and canvassing his way to early customers, how mentorship shaped his start, why he avoided new construction jobs, and the importance of building systems and hiring ahead of the curve. Whether you're just getting started or preparing to scale, this conversation is full of practical wisdom for creating a profitable, sellable service business that doesn’t depend solely on you!

What we discuss with Serge:

+ Started business after 12+ years in industry

+ Chose renovations over new builds

+ Landed early clients through cold outreach

+ Leveraged past customer base to launch

+ Focused on expert installation and service

+ Scaled from solo to 25+ person team

+ Built systems to reduce owner dependency

+ Offers “good, better, best” product tiers

+ Uses CRM and quoting tools to stay lean

+ Emphasizes hiring ahead of demand

Thank you, Serge!

Check out Complete Windows & Doors at CompleteWD.com.

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