In this episode, Jack interviews Edward Morales, second-generation owner of Tropical Landscaping Services in Buckeye, Arizona. After years of the company relying on hard work and word-of-mouth without a clear sales process, Edward stepped back into the business and realized it needed structure, clarity, and consistency. He rebuilt their sales process from scratch and discovered how communication and predictable workflows create a better client experience.

Edward also shares how he uses AI as a thinking partner—clarifying decisions, improving communication, and refining processes without replacing the personal touch. If you’re a landscape or snow contractor looking to modernize your operations, sharpen your sales process, or understand how AI actually fits into a real-world company, this conversation is full of practical takeaways.

You’ll Learn:

• How Edward rebuilt TLS’s first-ever sales process
• Why structure and clarity are essential to a great client experience
• How AI can enhance communication and leadership
• What it takes to grow a multi-decade family business
• Why refining processes separates pros from amateurs

Connect With Today’s Guest

🌳 Tropical Landscaping Services: https://tropicallandscapingservice.com/
👤 Connect with Edward Morales: https://www.linkedin.com/in/edward-morales-67115437a/
🏢 @tropical_landscapingaz

Get Started With The Landscaper’s Guide

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