November 10, 2023

How Agents Should Discuss Rates & Lawsuits With Clients | Knowledge Brokers Podcast 045

45 minutes

Byron Lazine, Lisa Chinatti, and Tom Toole discuss the drop in mortgage rates over the past week, why agents should "lead with payments" (and how), email/text scripts that don't work---and those that do, Alex Hormozi's tips on charisma, how to use your CRM more effectively, the importance of having EWC, and how to deliver a great buyer meeting (aka buyer consult).

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Resources:

CNBC article on mortgage rates: https://www.cnbc.com/2023/11/09/mortgage-rates-just-plungedsee-how-much-youd-pay-at-the-current-rate.html

Taya DiCarlo’s IG post: https://www.instagram.com/p/CzUwB1ov46p/

Brian Boero's Tweet: https://twitter.com/1000wattbrian/status/1722659746292158968

Byron's quote Tweet (response to Redfin CE, Daryl Fairweather): https://twitter.com/ByronLazine/status/1719682540334616874

Timestamps:

00:00–00:42 Intro

00:42 Mortgage rates: the largest one week drop in a year

01:23 “Lead with payment is everything right now.”

04:55 CNBC article: “Mortgage rates just plunged…”

08:01 “Being an advocate is more important than ever…”

11:11 Examples of email/text message scripts—those that work and those that do NOT

15:00 “People do things for their reasons—not yours.”

15:44 Alex Hormozi’s example & what it means to be charismatic

20:09 “We’ve got to get agents using their CRM far more effectively…”

26:00 “Our CRM should be used as protection for agents…”

27:37 “If you’re not up on EWC, you have a problem.” (Express Written Consent)

29:15 New cases filed after the Sitzer/Burnett verdict

32:38 How NAR’s defense at Sitzer/Burnett fell short

35:15 Taya DiCarlo’s IG post—her breakdown of CNN

39:22 How to deliver a great buyer meeting (buyer consult)

44:36 “Every day is a job interview.”

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Connect with Byron Lazine:

https://www.instagram.com/byronlazine

Connect with Tom Toole:

https://www.instagram.com/tomtoole3rd/

Connect with Lisa Chinatti:

https://www.instagram.com/lisachinatti/

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#mortgagerates #nationalassociationofrealtors #housingmarket

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