Generative AI is built on three key resources: people, compute and data. While companies invest heavily in the first two, they often use unlicensed creative work as training data without permission or payment — a practice that pits AI against the very creators it relies on. AI expert Ed Newton-Rex has a solution: licensing. He unpacks the dark side of today's AI models and outlines a plan to ensure that both AI companies and creators can thrive together.

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