#420 From corporate real estate to custom cabinetry, Alex Forbes story is a testament to diving headfirst into your dreams and coming out on top. Alex, Founder of Lane 17 Cabinet Co, turned a hobby into a booming business. He shares his journey from a frustrating career in commercial real estate brokerage to founding a flourishing custom cabinetry business. Learn how Alex harnessed his woodworking passion and overcame numerous challenges to grow his business, even during a pandemic. Discover valuable entrepreneurial insights and the importance of taking action and continuous improvement to be come a 7-figure entrepreneur.

(Original Air Date - 6/19/24)

What we discuss with Alex:

+ Alex Forbes' Origin Story

+ Turning a Hobby into a Business

+ Transitioning to Full-time Woodworking

+ Early Challenges and Business Evolution

+ Scaling the Furniture Business

+ Pivot to Custom Cabinetry

+ Growing pains and sustainability

+ Marketing and Building a Client Base

+ Expanding Nationally

+ Closing Thoughts and Entrepreneurial Advice

Thank you, Alex!

To connect with Alex, be sure to follow ⁠Alex Forbes⁠ on Twitter and Instagram (⁠@lane17cabinetco⁠) for a behind-the-scenes look at his woodworking journey. And to check out their beautiful custom cabinetry, go to ⁠lane17.com⁠.

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