In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with Amy DeBusk to discuss how she reignited her mortgage business after a tough 2023 and is now closing 100% of her loans through referrals. Amy shares her proven strategies for generating more loans, leveraging AI for lead qualification, and scaling her business using The Loan Officer CRM. Whether you're a seasoned loan officer or just getting started, this episode will give you actionable insights to take your business to the next level.

 

What You’ll Learn in This Episode:

 

• Referral-Only Business Model – Amy shares how she transformed her business by focusing exclusively on referrals from past clients and real estate agents, eliminating the need for paid leads.

 

• AI-Powered Lead Qualification – Learn how Amy automates her lead qualification using an AI voice bot inside The Loan Officer CRM, allowing her to pre-screen leads from open houses and book appointments effortlessly.

 

• Scaling with Automation – Discover how Amy uses AI-driven workflows, automated follow-ups, and pre-approval specialists to streamline her process, freeing up time to focus on relationship-building and closing more deals.

 

Tune in now to hear the episode, and don’t forget to rate us with five-star ratings and reviews for more amazing episodes!