Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books

👉 Sasha and Melanie explore:

— Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding.

— The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently.

— How to transform a book into a marketing engine that drives thought leadership, client engagement, and business growth.

— Real-life lessons from Melanie’s own experiences with predatory publishers and how those lessons inspired her mission.

👉 Main Takeaways from the Episode:

— Self-publishing gives attorneys control over their intellectual property and royalties while establishing their authority in the field.

— Avoid “publishers” who overpromise and underdeliver, independent publishing is a safer and more rewarding path.

— A book is more than just a product; it’s a tool for content marketing. Leverage excerpts, blog posts, and social media to maximize its impact.

— Clear, relatable content can bridge the divide between complex legal concepts and the needs of prospective clients.

📰 About Melanie Herschorn:

Melanie Herschorn is the Founder of Big Impact Books, a company dedicated to helping professionals publish and market books that establish them as thought leaders. Melanie has worked with countless attorneys, guiding them to use their expertise to write compelling, market-driven books. Her background in PR and journalism shapes her mission to help others amplify their voices authentically.

📞 Connect with Melanie Herschorn:

• Website: https://yourbigimpactbook.com/ 

• LinkedIn: https://www.linkedin.com/in/melanie-herschorn/ 

• Facebook: https://www.facebook.com/melherschorn/ 

• Twitter: https://x.com/i/flow/login?redirect_after_login=%2FMelHerschorn 

📞 Connect with Sasha Berson:

• LinkedIn: Sasha Berson

• Instagram: @grow_lawfirm

• YouTube: GrowLawFirm

• Facebook: GrowLawFirm

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/