Welcome back to part two of our conversation with Bill Shufelt, the co-founder and CEO of Athletic Brewing Company. Last time, we unpacked Bill’s personal journey and how it inspired the creation of Athletic Brewing. Today, we’re taking a closer look at the big picture—what it’s like to scale a company in a competitive market, the trends driving the explosive growth of non-alcoholic beverages, and Athletic’s plans for the future. This is where the vision meets the hustle—let’s get into it.

Want to drink less with no pressure to quit? Go to https://ctbk.co/4doo5dq for a free 15-day trial.
--
Listen to Journey to the Sunnyside Podcast: https://bit.ly/4bxCqT3
Subscribe to Sunnyside’s YouTube Channel: https://bit.ly/3zuoID4

CONNECT WITH SUNNYSIDE:
- Instagram: https://www.instagram.com/joinsunnyside/
- Facebook:  https://www.facebook.com/joinsunnyside/
- Twitter:  https://x.com/joinsunnyside
- TikTok: https://www.tiktok.com/@joinsunnyside

ABOUT SUNNYSIDE: Sunnyside is the #1 alcohol moderation app that helps you drink less without any shame, guilt, or pressure to quit. Optimize your alcohol habits to achieve benefits like sleeping better, losing weight, feeling more energy, and saving money. We know that an all-or-nothing approach doesn’t work for everyone, so we focus on helping you set your own goals, celebrate small wins, and build a lasting system of accountability. As a result, 96.7% of our members see a big drop in their drinking after 90 days.

Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.