In this week's episode of Niche Pursuits podcast, Brad Wayland shares the story of launching a high-end farming course with Joel Salatin, one of the world's most famous pasture farmers.

Despite high hopes, the course struggled to gain traction, but Brad's persistence and strategic changes led to major growth. From expanding content to leveraging paid ads and YouTube, Brad discusses the steps that turned the project into a million-dollar success.

Don't miss this conversation to learn valuable lessons on marketing, perseverance, and understanding your audience.

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