How a design student bootstrapped a watch strap business with $20 and a sock, cultivated a loyal repeat customer base, and ultimately sold over 200,000 watch bands starting from a dorm room in Texas. Our guest today is Braxton Manley, founder of Braxley Bands, a lifestyle brand combining style and function to make insanely comfortable Apple Watch bands. What he began working on for a random class project in 2016 has since gotten out of hand and on over 200k wrists.

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