1950 | How can I connect with a prospect who is not responding?

In this episode, Donald Kelly tackles a common challenge faced by sales professionals: how to effectively follow up with a prospect who isn't responding. Learn actionable strategies that help maintain connection without crossing the line into annoyance, ensuring your efforts yield the results you desire.

Understanding the Prospect's Perspective

● Recognize that busy prospects may overlook messages, not outright ignore them.

● Acknowledge the importance of persistence, as demonstrated by the client who called five times before getting a response.

● Approach follow-up with empathy, knowing that a prospect's priorities may not revolve around your offer.

Diverse Communication Channels

● Use multiple methods to reach the prospect, including phone calls, emails, and texts to maximize your chances of connecting.

● Follow up via LinkedIn, utilizing both messages and comments on their posts to keep the conversation alive.

● Consider creative solutions like using WhatsApp or a different phone number to break through communication barriers.

Effective Follow-Up Strategies

● In emails, pose clear questions in the subject line to prompt quick responses.

● Utilize voice messages to add a personal touch, making your follow-ups memorable.

● Engage with the prospect’s interests by tagging them in relevant posts or articles, fostering a connection based on shared industry insights.

Homework Challenge or Action Steps

● Reach out to a non-responsive prospect using at least two different communication methods.

● Experiment with a new strategy for follow-up, such as sending a video message or leveraging LinkedIn more creatively.

"Is there one Ryan, one reason, one way, one method? No, this is sales. Get used to it. You have to be creative." ● Donald Kelly.

Timestamps

● 00:00 ● Introduction

● 00:20 ● Understanding the Prospect's Perspective

● 02:42 ● Diverse Communication Channels

● 05:03 ● Effective Follow-Up Strategies

● 12:39 ● Closing thoughts

Resources

● Join the Sales Evangelist Mastermind: [thesalesofangelist.com/mastermind](https://thesalesofangelist.com/mastermind)

● Connect with Donald Kelly on LinkedIn: (https://linkedin.com/in/donaldkelly)

Sponsorship Offers

1. This episode is brought to you in part by the Sales Evangelist Mastermind. Join our community for accountability, learning, and growth in your sales journey!

2. LinkedIn.com/TSE: Get a 60 day FREE trial of LinkedIn Sales Navigator

3. Try HubSpot - HubSpot.com

Credits

Theme music by SoundStripe, additional production support bluëmango | STUDIOS. Thank you for listening!