Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.

We’ll see you in The PPC Den!

0:00 Intro

3:24 Small talk

5:28 Hot Amazon topic

7:25 Search Query Performance Report

9:30 What data insights does the report offer?

11:47 Advertising Performance vs. Search Query Performance

13:15 Strategy for product launches

15:25 Keyword strategy

20:32 Launching a special tea-coffee cup

22:53 Process

24:54 Analyzing 'badger blanket' conversion rate

31:56 Trend analysis strategy

32:45 Last tip

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator and Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno