How can you build your brand on LinkedIn while being true to who you are?

Why should you be transparent about performance expectations with new hires?

My guest on this episode is Melanie Naranjo, Chief People Officer at Ethena

During our conversation Melanie and I discuss:

• What it’s like to lead HR at an HR tech company and why Melanie recommends the experience to other HR professionals.
• How she built her personal brand on LinkedIn to over 60,000+ followers by being authentic and real.
• Melanie’s advice on how to effectively partner with your CEO to drive the business forward.
• How being transparent about high-performance expectations—and consequences for poor performance—creates a culture of clarity and trust.
• How learning in public promotes accountability and builds network and community.

Connecting with Melanie:

Connect with Melanie Naranjo on LinkedIn

Check out Melanie who is a frequent guest on Ethena’s podcast, “We’re Not Recording” hosted by CEO of Ethena, Roxanne Petraeus.

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