You do awesome work, you just need people to pay you to do it. So now, you need to figure out: how do you describe your work in a way that gets people to recognize that they want, or better yet, need it? 

That’s the question that today’s caller, Lisa Pircher-Reid, wants answered. To help, Jason phones in a friend: Richelle DeVoe, marketing and positioning expert. Richelle shares scripts for two conversations that every entrepreneur needs to have in order to craft marketing language that attracts customers and drives sales.

Learn more about Richelle here: https://www.thegrowthguides.com/

Connect with Lisa here: https://www.instagram.com/the_healing_parent/

Listen to Lisa's podcast here: https://podcasts.apple.com/us/podcast/know-more-do-better/id1681672098

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