With a successful and growing business on the Gold Coast Melissa is challenged by increasing costs and how she can look at changing her prices. She asks me about value pricing, loyalty bonuses, and value adding for clients. We talk about price sensitivity and understanding the role that her business plays in her clients lives. She has a great team culture but knows that this is something that must be focussed on. She asks me what sort of things I have done that don’t necessarily cost a lot but build team connection. With two small children at home, she often finds that she is forever racing. She asks how I managed and what I did to be a founder with family responsibilities. This is a thoughtful and insightful conversation with lessons for any businessperson.

 

Pricing Strategy Explained

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Value based pricing

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