If you’re serious about growing your business, you need to master grassroots marketing. I’m not just talking about running Facebook ads or throwing money at Google. I mean real, face-to-face, boots on the ground marketing going out into your community, shaking hands, making connections, and building relationships with other local businesses. When you’re just starting out, this is actually easier than when you’re massive because you’re surrounded by other small businesses that are also looking to grow. So why not work together? Go to gyms, bridal shops, primary care offices—places where your ideal clients already are—and start forming partnerships that create a win-win for everyone involved. The more people who know about you, the more referrals you’ll get, and trust me, your competition isn’t doing this.

One of the best ways to build your brand is by getting involved in local events. Health fairs, 5K runs, bridal shows—these are all high-ROI opportunities where you can meet potential clients face-to-face and showcase your business. And let’s talk about the power of PR. You ever wonder how businesses get featured on those local morning news segments? They pay for it. Reaching out to your local news station and investing in media packages can put you in front of thousands of potential clients in your area. It’s a strategy that’s worth testing, and if done right, it can give your business massive credibility. Your goal is to be everywhere—on the news, at events, in the community—so people start seeing you as the go-to expert in your industry.

But don’t just show up unprepared. Make sure your team looks professional, your booth is set up with eye-catching signage, and you’re giving away branded swag that keeps your business top of mind. Grassroots marketing is the foundation of your growth because it’s personal, effective, and—most importantly—it’s cost-efficient. The businesses that dominate their market aren’t the ones that sit back and hope clients find them. They’re the ones who put in the work, build real connections, and create relationships that lead to long-term success. So get out there, put in the effort, and watch your business thrive.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:30) - Grassroots Marketing for Scaling Medical Businesses

(2:32) - Building Local Business Relationships

(4:15) - Leveraging Media and Community Events

(6:21) - Event Strategy and Preparation

(7:56) - Final Thoughts

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